Digital Marketing Insights Show

This episode features the creative Conor Bryce. Conor is the Social Media Manager at Teckro. Conor speaks about his career starting off as a designer and making creatives. To joining a start-up near the beginning and helping grow that company into an international business boasting 200+ employees. We talk cross-marketing and he shares a recent campaign he was part of. He mentions throughout the ne...

This episode features the excellent Jon Harrison. Jon is a Digital Account Manager (Retail focus) at Core Optimisation. Jon speaks about his work in digital marketing to date and building a successful Irish tech site (goosed) with his best friend. He gives a breakdown for retail businesses for Black Friday and how a business doing a good job can elevate itself to a great job. One example of his be...

This episode features the charming Femi Akin-Laguda. Femi is a Growth & Operations Consultant at Strikepay. Femi explains how he operates starting at a business, analysing the team, how the sales and marketing side work together, where the marketplaces are and understanding the audiences they serve in. Analytics drive his work and he names looker (part of google cloud), google data studios, po...

This episode features the astute Daniel Ring. Dan is the Marketing Specialist at Origo. Dan speaks about his marketing experiences and how he adapted from B2C marketing at Mothercare Ireland to more B2B marketing at Origo. Dan goes into detail about his email marketing using Mailchimp, Photoshop and Dreamweaver to build out campaigns. He explains how an important relationship with the sales team a...

This episode features the insightful Joe Wilde. Joe is the Managing Director at Mac Digital. Joe talks about marketing strategies and how his company looks at bringing more traditional businesses into the digital landscape. He talks about connecting the digital journey with the in-store experience and how he operates those two spaces. One software he highlights as a great source of strength for hi...

This episode features the brilliant Noah Labhart. Noah is Co-Founder & CTO at Veryable. He also has one of the best business podcasts in the US called Code Story. Noah starts by saying how he markets Veryable and how he uses more traditional marketing forms to build out his business. The opposite can be said about the Codestory podcast which is strictly digital. He speaks about monetising his...

This episode features the knowledgable Orest Komarnyckyj. Orest is the Creator and Founder of the Standard Academy. He also has the successful podcast @OldGuyTalksToMe.com. Orest talks about his networking tips for identifying and contacting guests for his show. He recommends LastPass for working with freelancers or virtual employees. An excellent suggestion for bigger businesses, as well as his g...

This episode features the brilliant Saoirse McCabe. Saoirse is the Director Of Marketing and Public Relations at Cork Heritage Pubs. Saoirse speaks about the art of networking and starting small in your local events, which can be a great way to get started in the space. A more seasoned professional should look to industry-leading events to build a great network of contacts. She talks about her cur...

This episode features the outstanding Alison Desmond. Alison is a Digital Marketing Specialist at Velocity Growth and the Founder of Desmond Consultancy. We talk about marketing strategies and Alison first of all always evaluates a business and looks at how she believes they should spend their time. Once establishing an audience she looks at where their audience is. It's always about building...

This episode features the lovely Trúc Hoek. Trúc is the Digital Marketing Specialist at e-Frontiers. Trúc talks about her management of social accounts and her branding work. One of her biggest successes is growing their Linkedin account from 8000 followers to 75,000+. Something she achieved by using strong organic posting and leveraging their paid ads to her advantage. We discuss her role in orga...

This episode features the insightful Leah Leslie. Leah Leslie is the Marketing Executive at the National Library of Ireland & Freelance Writer. With a wealth of content available with over 12 million books at the National Library, Leah talks about navigating and finding content for their social channels. She highlights the experiences she's had going viral, how inspiration can be away fro...

This episode features the insightful Orla Cooney. Orla is the Chief Operating Officer at Magico. Orla goes into great detail about onboarding on Magico and the success stories some businesses have had working with her. We talk at length about the lifetime value of a customer and how the pandemic increased the market of brick-and-mortar businesses moving online. We look at Irish industries and disc...

This episode features the brilliant Gráinne Harte. Gráinne is the Digital Marketing Executive at ADHERE Digital. Gráinne goes into depth about her paid work primarily Google ads. She wonderfully breaks down the quality score and the importance of landing pages. In terms of keyword research, she suggests free sources like keywords everywhere and answer the public. As well as ahrefs as a paid soluti...

This episode features the lovely Jason Flood. Jason is a freelance Digital Marketing Specialist who likes to focus on video creation in particular. Jason speaks about his adventures in the US including working around Damon Dash's studio. He talks about keyword research and correct tags for YouTube videos. He talks about Keywords Everywhere as a wonderful tool to start your keyword research. J...

This episode features the outstanding Tony Burke. Tony is a Digital Marketing Specialist & Marketing Automation Specialist for his own company, bbmm.ie. We talk about marketing strategies and Tony brilliantly explains some key aspects and decisions in helping build businesses. He also shares how to communicate and educate clients on their business journeys. We talk about Spotify's new rel...

This episode features the wonderful Kate Higham. Kate is a Freelance Copywriter, Content Writer & Brand Storyteller. She talks about how she comes in, identifies a business' voice and helps build a powerful marketing message. She talks about building a word bank and creating brand identities, using McDonald's short sensory words and Brown Thomas luxury rich copy as perfect examples....

This episode features the brilliant Rebecca Dunne. Rebecca is a Freelance Marketing, Content & Social Media Management Professional.  Rebecca highlights her skills in growing social media profiles organically. She starts by explaining how she identifies the brand's voice and content. Secondly, she reiterates the importance of analyzing results and finding ways to measure your content. Las...

This episode features the brilliant Ian Matthews. Ian is an experienced HubSpot Expert who now works freelance. He, first of all, explains on the show how a Hubspot platform might be the CMS solution for many types of businesses. He talks about integration features like zapier and calendly offering affordable solutions to small businesses. We also talk about enhancements in the platform and the fu...

Today we talk to the wonderful Karina Araujo. Karina is a Digital Marketing Specialist and is working at Permanent TSB. Karina starts by sharing her insights into content creation and her go-to platforms Spark and Canva. She talks about her college experience and her interest in the psychology of marketing. Karina is someone at the start of her digital career but has all the enthusiasm to be succe...

This episode features the lovely Shreya Barua. Shreya is a Content Marketing Executive at Wolfgang Digital. Shreya speaks about producing high search content, focusing on one key area for a business, adding rich snippets to make sure she is maximising SERP real estate and showing clients the growth journey involved. SEMrush is her go-to tool for showcasing the growth and identifying a lot of these...

This episode features the brilliant Carole Smith. Carole is an experienced marketer who specialised in the travel industry.  She's a business coach, consultant and content creator for her own company, SynNeo. She starts by talking about her challenges during the last recession in 2008, upskilling in coaching and then discovering Facebook/Blogging when both were in their infancy.  We talk abou...

This episode features the astute Annemarie O'Brien. Annemarie is the Marketing Manager at Moriarty's and a Freelance expert. Annemarie talks about how listening to the client and building a great rapport can be a solid foundation for success. She's gone to great lengths to work on herself in video and photography to produce the highest level of content possible. With the explosion o...

Today we talk to the wonderful Pablo Otto Müller. Pablo is the CSD at Charles River Laboratories. Pablo starts by sharing his insights into content creation and what he thinks of the current state of the social media platforms out there. He explains the importance of staying on top of trends and always keeping an eye on the next opportunity socially. This episode is perfect for anyone who wants to...

This episode features the brilliant Pádraig Power. Pádraig is the Marketing Manager at refurbed Ireland. Padraig is an experienced marketer who talks about his career to date. Uses his analytical skills to create a detailed approach to organic content. He speaks about his past experience like creating a loan calculator for the credit union which created another type of high-quality traffic to the...

Today we talk to the exceptional Graham Kinsella. Graham is the Marketing Technological Lead at Deloitte Digital. Graham starts by sharing his vast experience in marketing and digital throughout the last 20+ years, with some incredible stories along the way.  He shares his insights in Martech and how he has developed deep customer insights and explored digital marketing channels a lot of the time...