Digital Cheesecake

What really prepares you for the CMO role....beyond the title? We're back and with one of your favourites... In Part 2 of How To Become a CMO, Jack, Ellie & Sarah break down the career paths, skills and leadership mindset required to step into senior marketing leadership with confidence. 🔥 In this episode, we cover: • When to stay vs move roles to become CMO-ready • How portfolio experience i...

This week we sat down with Ntola Obazee and explored how to scale heritage brands globally, modernise marketing strategies without losing brand identity, and deliver top-notch customer experiences. 🎧Stream now: Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 YouTube: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketin...

In this episode of Digital Cheesecake, we sit down with Alex Haberlin, Co-Founder of No Normal, the brand behind “coffee in a tube.” We unpack how the idea started, how they tested real demand, what scaling actually looked like behind the scenes, and the toughest challenges along the way. #startup #businessstartup #career #jobhacks #startingabsuiness #nonormalcoffee Use these Marketing tools: Five...

In this episode from our Live Event, we sat down with Karl Wederell from R.M Williams as he unpacks scaling a heritage brand without losing the soul. A great listen for anyone in Retail✨ Stream this episode now: Apple:

Luxury Growth Meets Retention Strategy In this live event, Doris Child and Hannah Spicer break down how luxury brands can grow fast without losing their premium edge and how to keep customers coming back for more. Key Topics: Growing luxury brands without feeling “too available” Balancing heritage with modernity Building long-term value beyond one-off campaigns Personalisation vs automation , what...

Creating smarter content that delivers results, without overspending. In this episode, Jack, Sarah, and Ellie unpack: • The smartest ways to budget creative content • How to balance risk, creativity, and ROI • When to outsource vs go in-house For marketers, founders, and anyone tired of overspending Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try...

Our first Live Event Episode is here.. Rob Worthington Ex Anthropologie & Garret Cunningham with Columbus, build your Black Friday Toolkit, live on air. It’s time to rethink the biggest sales moment of the year. Garrett Cunningham & Rob Worthington break down how to make Black Friday profitable without leaning on endless discounts. 🎧Stream this episode exclusively on Spotify & Apple U...

Matt Hunt shares his journey from Dragons’ Den to a 7-figure global business. Learn how he scaled multiple brands, sparked a rebrand, and built teams that thrive internationally. Listen now: Spotify: Apple: YouTube: Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7 #Marketi...

Jeremy and Gary share the journey of creating The Diamond Store and scaling it to £5M. Learn about powerful marketing strategies, industry shifts, and much more! 🎧Listen now: Spotify: YouTube: Apple: Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

Candidates keep getting rejected, but it’s not always for the reasons you think. In this episode, Jack, Sarah & Ellie uncover the hidden factors behind job rejection and the simple mindset shifts that make hiring managers say yes. Topics covered: • Most common rejection reasons • Experience vs. confidence • Overqualification & culture fit • The power of personal branding 🎧 Listen now: You...

What’s really working in marketing heading into 2026? In this episode, Jack, Sarah and Ellie break down the campaigns, hacks and plays driving results right now and what’s not worth your time. 🎧 Listen now: YouTube: https://youtu.be/B-OjSOgdOmM Apple: https://shorturl.at/wIJ0U Subscribe so you don't miss a crumb! Digital Cheesecake is powered by Blu Digital and Kinsman & Co #marketinghack...

In this episode, Jack , Ellie and Sarah dive into the never-ending debate of... Is AI replacing marketers or making them stronger? Straight from the Marketing AND Recruitment CEO'S.. You won't want to skip this one. 🎧Stream now: YouTube: https://youtu.be/NzL4si4Z7L0 Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 Use these Marketing too...

Ellie, Sarah & Jack reveal what really drives TikTok conversions. They cover misconceptions, algorithm vs paid ads, strategy hacks, and the future of paid media. 🎧Listen now: Spotify: Apple: YouTube: Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7 #MarketingPodcast #...

From AI-led campaigns to TikTok-first strategies, Jack, Sarah & Ellie debate the hottest marketing trends of 2025 and whether they’re worth the hype 🎧 Listen now: YouTube: https://www.youtube.com/@DigitalCheesecake Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 🍰Follow us so you don't miss a crumb #digitalcheesecake #marketing...

Learn how Tessa, founder of All Dressed Up, scaled the UK’s first natural dressing brand into major retailers with no marketing budget. Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

On this bonus episode, Jack & Ellie decode CAC, CPA, and ROAS, the three metrics every marketer needs to master. 🎧 Listen now: Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual....

The career questions you’ve been dying to ask ,Answered by a Recruitment CEO who’s seen it all. From cover letters to culture fit, no topic is off-limits. 🎧Listen now on: YouTube: https://www.youtube.com/@DigitalCheesecake Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3c...

Don’t waste your ad budget! Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid, In this bonus episode they covered: -PPC vs paid social budgets -TikTok testing -Pinterest campaigns, -Reddit, Performance Max, -UGC content creation, and -Scaling campaigns efficiently. Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci...

Want recruiters chasing you instead of the other way around? Jack & Sarah break down the do’s and don’ts that get you noticed, fast. Secure your dream Marketing Role Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry. Find us on: Youtube: https://www.youtube.com/@DigitalCheesecake Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 Use thes...

From 7 figures in 18 months…to telling 500 investors it was over. Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like. Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure. Find us on: YouTube: https://youtu.be/bm2DHzrEUx8 Use these Marketing tools to improve efficiency: Fiver: https:...

CVs. High pressure. Fast decisions. In this episode, Jack, Ellie & Sarah talk hiring from the inside: ​ What’s changed in 2025 ​ The red flags they see constantly ​ How to make your CV stand out ​ How to network properly in this market Listen now: YouTube: https://youtu.be/G77RsO3qUQg Apple: https://podcasts.apple.com/us/podcast/can-you-get-hired-in-2-months-marketing-podcast/id1780522616?i=10...

How do you market a challenger brand in FMCG without budget? Fliss, founder of Wild Thingz, shares how she built a healthier sweets brand for kids, landed in major retail and built a team of marketing mums who move fast. 🔥 You’ll learn: ​ How she got listed on Ocado ​ Why being a lean team is their superpower ​ The mindset shift that made retail work Get 10% off your next order with WildThingz us...

She’s led marketing teams in one of the toughest industries. Finance. Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all. 🔥 You’ll learn: • The marketing myth she wants to kill • What it’s like being the only woman in the room • Her take on success, burnout and boundaries • Redesigning work for re...

What does it take to go from full-time job to six-figure founder? Clara Latham shares how she built a gut health brand, broke into retail and why this category is only just getting started. EXCLUSIVE PROMO CODE: Get 30% off your first order with DeeplyFoods using code CHEESECAKE30 today! Exclusively for Digital Cheesecake listeners! 🎧 Listen: Spotify: https://shorturl.at/sQLSi Apple: https://shor...