Dig In

Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth?  We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to learn: - How (and why) we're evolving the seller-doer model - What was important when hiring for this role - What the future of Dig Insights looks like  ---------- Subscribe to our podcast on your favour...

What can brands do to navigate consumer distraction? Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal...

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes. In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses th...

“Why is there a desire to reframe business growth?” This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research. In this episode we discuss: How to reframe new business gro...

"In an increasingly crowded space, how do you build successful D2C brand?" In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand building, and entrepreneurship. Listen in to hear about: - Amazon v Shopify, and which platform works when - Being a category leader - The phases of D2C growth ---------- Subscribe to our podcast on your fav...

"How can we reinvent old school PR so that it is both fun and effective?" Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective. In this episode we cover: - How brands are stretching marketing dollars with launch events - How to know if a crea...

"How can you build customer loyalty?" Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights , join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty.  In this episode we cover: How to encourage customer behaviour through loyalty programs What customers value from brands The consum...

"How can you predict what the next hot topic will be with the data that is available to you today?" Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this week to talk about insight vs foresight, her unusual path to becoming a Foresight Director, and shares a frankly impressive number of facts off the top of her head.  In this episode Joanna tells us about...

"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market. In this episode Sarah tells us about: Educating consumers on food waste via promoting cost savings Working across B2B and B...

“How do I make sure that the insights I need are what I end up with at the end of a project?”  We’ve been getting this question since the business started, so we turned to our founders for answers.  In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific method...

To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”.  Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell...

This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged...

#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance. Patrick Lambert knows this all too well. As our VP of Customer Experience, Patrick’s primary role is to help our clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs. In this episode, Patr...

Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what this week’s episode of Dig In is all about.  In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry,...

All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us th...

This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up. This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins...

The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about where our industry is going and how they’re building Dig to keep pace. In this month’s episode, we’re talking about the next generation of researchers, how the industry has changed for the better, and the crucial skills you need to have...

It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference. Tune in to learn: • The things that the world’s most famous/successful brands...

Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder of Canvs AI, an emotion and behavior insights platform. In this lively episode, Jared and our own qual expert Patricia King discuss how you can add empathy to qualitative research, turn unstructur...

“If you want to persuade people to change behavior, it’s better to use laughter, not lecture.” Kevin Lynch spent most of his career on the agency side. Now, he’s a Creative Director at one of the most fearless brands, Oatly. Kevin discusses what it’s like working in the Department of Mind Control at Oatly and why their mantra is to be consistently inconsistent. He also shares what he appreciates a...

"AI is an assistant. It's the human creativity that makes AI valuable." Kathy Cheng, founder and CEO of Nexxt Intelligence, started her career as an interpreter for qualitative research before becoming a moderator herself. She has spent most of her time in the qualitative research side of things and is now using AI to help bring some qual elements into qualitative research with conversational AI....

Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling, Susan realized advertising is all about telling your brand’s story. If it’s a good story, you’ll connect to it on a human level - not just as a company trying to sell you something.  Regardless of wh...

"How do we keep empathy? And how do we keep empathy and move with technology and with our consumers? How do we do that in a world where our clients get the answers they want, and it’s still a customer-centric approach, but we have speed, increased participants, a bigger line of sight into their lives?" In this episode, our qualitative experts debate the future of qual. Patricia King (EVP), Denisa...

It’s been a wild few weeks for cryptocurrencies (and really the full year). With the FTX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto. Well, the people at Benzinga don’t think that’s the case. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about Benzinga’s upcoming The Future of Crypto Conference on December...

This week’s guest fell in love with marketing mix modelling. Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their marketing budget and make smarter decisions. Hilary Borndahl is the Founder & Chief Executive Officer at Miix Analytics and focuses on Marketing Mix Modeling (MMM). Hillary discusses the changing digita...