Diary of a Sales Engineer

In this episode, we chat with Aidan Brannigan about how he amassed over 400 million views through engaging content. Learn what makes a great meme, how to create content that resonates, and tips for selling your product or service through storytelling. Don't miss these actionable insights to level up your sales and content game!

In this episode, Sameer and I take a look back at 2024—the wins, the challenges, and the lessons that shaped the year in Sales Engineering. We talk about some of our favorite moments on the podcast, the rise of AI, and what it all means for SEs moving forward. We also share our personal takeaways from the year and some fun stuff we’ve got planned for 2025. It’s a mix of reflection and looking ahea...

In this episode, Sameer and Ryan are joined by none other than John Care, one of the most influential voices in Sales Engineering. Together, we explore how the role of SEs has evolved over the years and dive into how AI is poised to reshape the future of our profession. From insights into where SEs have been to bold predictions about where we’re headed, this is a conversation you don’t want to mis...

In this episode, Ryan and Sameer sit down with Brent Veit to explore what makes the best Account Executive (AE) and Sales Engineer (SE) partnerships successful. From fostering strong relationships to mastering the small details in sales, they dive deep into the key strategies that drive results. Whether you're in sales or looking to strengthen your team dynamics, this conversation is packed with v...

In this episode Ryan & Sameer discuss the importance of objection handling in sales engineering.

On this episode, Sameer and Ryan speak with Evgeniy Karam, an author, cybersecurity architect, advisor, podcaster, awarded dad, and outdoor enthusiast with over 25 years of experience, including work for global VAR/MSSP. He offers a unique, panoramic view of the industry. Currently, he runs his own cyber/media consulting services, leveraging his deep industry knowledge and media expertise to guide...

Ryan and Sameer are back from their time off and on this episode they talk about the value of OOO (Out of Office)

Ryan & Sameer meet with Christina Trapolino to discuss the future of sales engineering on Diary of a Sales Engineer.

In Episode 6, Sameer and Ryan discuss how to train your Account Executive. They delve into best practices for managing the AE-SE relationship, handling tough conversations, and ensuring smooth collaboration. Expect valuable insights and some fun feedback on things AEs should never do. Tune in for practical advice and a few laughs along the way!

On this episode, Sameer and Ryan have a special guest, Peter Cohan, joining them to talk through various topics from the history of Sales Engineering to how to improve your craft. Peter is the visionary behind the acclaimed books "Great Demo!" and "Doing Discovery." His groundbreaking methods have revolutionized how software organizations excel in presales, sales, and marketing...

In this episode, Sameer and Ryan talk about how Sales Engineering has changed after the pandemic

In this episode, Ryan and Sameer talk about what makes an Average, Good and Great SE and how to level up through each phase

Sameer and Ryan chat through how to make the most out of starting a new position. They provide tips and tricks to get through the first 30-60-90 days Link to DOASE 30-60-90 day cheat sheet: https://docs.google.com/document/d/1WXGQOro0IEiPQV1P-MYcPUjbQ-v29bD5yOw4p0VXD1U/edit?usp=sharing

Sameer and Ryan talk about their journies into Sales Engineering and provide actionable tips to break into the role today!