Demand Gen Studio

In this episode, I talked about these topics: working on marketing goals for 2021 and details about Google Ads quality score. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth 📞 Book a Free Strategy Call: https://www.boundify.io/lets-ta...

In this special episode, we had as guests Tim Lowry and Robbie Fitzwater. We drove into the changes introduced into Safari 14 and Apple's Intelligent Tracking Prevention and explored its implications for marketers and advertisers. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn about Tim's C.L.A.R.I.T.Y Framework → https://www.boundify....

In this episode, I talked about SEO vs. paid search and the types of goals in Google Analytics. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen...

In this episode, Leo and I discussed the pros and cons of gating or ungating your website content, depending on whether you want to prioritize lead generation or SEO and content engagement. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about content strategy → https://www.boundify.io/blog/from-chatbot-to-content-hero 📞 Book a Free Strat...

In this episode, Leo and I talked about why you need different KPIs for your paid advertising efforts depending on the stage of your journey of your potential buyers. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Stra...

In this episode, Leo and I talked about why marketing and sales teams at B2B companies are usually misaligned and what to do about it. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management 📞 Book a Free Strategy Call: https://www.b...

For our first episode, we explored the difference between paid search and paid social and when it makes sense to use one or the other for your paid advertising strategy. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free S...