Decoder Ring

When you think about the game, you lose the game. When you lose the game you must declare that you have lost the game, causing all others in your vicinity to also lose the game. That’s it, that’s the game.  The game is mind game that trades on a quirk of human psychology, and is so intensely viral that it went from a college science fiction club in-joke to an endemic mind virus in only a few decad...

Rats live wherever people live, with one exception: the Canadian province of Alberta. A rat sighting in Alberta is a major local event that mobilizes the local government to identify and eliminate any hint of infestation. Rat sightings makes the local news. Alberta prides itself on being the sole rat-free territory in the world, but in order to achieve this feat, it had to go to war with the rat....

In the summer of 1986, both Time Magazine and Newsweek ran blockbuster cover stories on the same subject: a secret cache of provocative, intimate paintings by Andrew Wyeth, one of America's most famous artists. These paintings were completed over fifteen years and all featured the same, often-nude model named Helga, and had been hidden from his wife and the public for 15 years. The implication was...

In 2001, Oprah Winfrey invited Jonathan Franzen to come on her show to discuss his new novel The Corrections. A month later she withdrew the invitation, kicking off a media firestorm. The Oprah-Franzen Book Club Dust-Up of 2001 was a moment when two ways of thinking about selling out smashed into each other, and one of them—the one that was on its way out already— crashed and burned in public, bar...

Time does funny thing to everything, but especially to tattoos. Today, four stories about tattoos whose meanings have shifted with the passage of years, decades, or centuries: first, a look into an archive of 300 preserved tattooed skins, then a personal investigation into into the Tasmanian Devil tattoo, the story of the Zune tattoo guy, and finally mistranslated Chinese character tattoos. If you...

You know the  Tootsie  Shot. It’s that shot from the movies: a really busy midtown street, protagonist smack in the middle of it all, everyone going somewhere. It’s one of the most recognizable shots in film. It can be found in  Working Girl, Midnight Cowboy, Wall Street ,  Heartburn ,  Elf ,  Bridget Jones’s Diary ,  The Devil Wears Prada ,  The Wolf of Wall Street , and so many more. This is a s...

In the year 2000, Dan Kois was a junior book agent working on selling a secretive book proposal called  IT , a codename for what would eventually be revealed as the Segway personal scooter. This is the story of the invention and development of a potentially revolutionary device, how Dan may or may not have doomed it, how the hype got out of control, and how that speculation helped birth the modern...

Ilona Granet was a New York art-scene fixture who won the praise of the art world when she put up anti-harassment street signs in lower Manhattan in the mid- 1980s. Her career seemed like a sure thing, but three decades on, and so much more art later, it still hasn’t materialized, even as her contemporaries are now hanging in museums. This episode is not about the familiar myth of making it, but t...

If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. On this episode, we explore the misunderstood history of Muzak, formerly the world’s foremost producers of elevator music. Out of the technological innovations of World War I, Muzak emerged as one o...

To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing...

Welcome to a brand new season of Decoder Ring! On this episode, we investigate the wild world of soap operas through the lens of one legendary, decades-long, ripped-from-the-headlines storyline. The rape of Marty Seabrook dared to combine the melodrama of soaps with a serious examination of sexual assault, and over time morphed from an award-winning story about believing victims into a redemption...

Right now Decoder Ring is working on a full season of new episodes coming this June, but in the meantime we wanted to share this episode from our friends over at The Sporkful. Each week on The Sporkful Dan Pashman and his guests obsess about food to learn more about people. This episode is the first in a five-part series called Mission: ImPASTAble. The series follows Dan as he embarks on an epic q...

What took blue food so long to catch on? Today it’s all over the freezer aisle, in candies for kids, in tortilla chips, and novelty foods, but it wasn’t very long ago that food experts agreed: blue food was an impossible sell. Their best evidence was a study from the 1970’s in which subjects were served blue steaks to sickening effect. On this episode, we uncover the strange, misinformation-stuffe...

In 1983, the Cabbage Patch Kids were released, causing widespread pandemonium in toy stores and in the media. How did a children'a toy inspire such bad adult behavior? On this episode of Decoder Ring we explore the strange world of the Cabbage Patch Kids to figure out why they hit it so big. The answer involves butt tattoos, slightly grotesque faces, industrial innovations, an origin story in a ca...

How did Hanoi Jane become Exercise Jane? This is the second part of our two-parter on Jane Fonda's Workout. If you haven't yet, listen to the previous episode "Jane and Leni" first, it will give you the full context for this episode. This time around we explore how an academy award winning actor and controversial political activist managed to transform herself into a category defining fitness icon...

When Jane Fonda granted us an interview to talk about her famous workout tape, things didn't go as planned. On part one of a special two-part Decoder Ring, we explore the decades-long friendship of Jane Fonda and Leni Cazden, the relationship that birthed the workout that changed the world. It's a story of creation, regret, fame, forgiveness, trauma, survival, politics, and exercise. In two weeks,...

The mullet, the love-to-hate-it hairstyle is as associated with the 1980's as Ronald Reagan, junk bonds, and break dancing. But in at least one major way, we are suffering from a collective case of false memory syndrome. In this episode we track the rise and fall of the mullet, and also the lexical quandary at its heart: who named the mullet? Slate Plus members get ad-free podcasts and bonus episo...

The Karen, a white woman who surveys, inconveniences, and terrorizes, service workers and people of color is a relatively new term in the culture, but her character type has been with us for centuries. In this episode of Decoder Ring we explore the history of this type, from the code-names used during enslavement, to the contemporary menace of the COVID age. Slate Plus members get ad-free podcasts...

In 2003, the word "metrosexual", meaning a well-groomed heterosexual man, exploded all over the English lexicon. It invaded the news, TV, and even American politics. On this episode of Decoder Ring we explore the origins of the metrosexual, and how trend forecasters, marketers, David Beckham, Sex and the City, and Queer Eye for the Straight Guy helped make the metrosexual possible. Slate Plus memb...

Rebecca Black's music video for Friday was Youtube's most watched video of 2011, thrusting the thirteen-year-old Rebecca into a very harsh spotlight. Dubbed "The Worst Music Video Ever Made" Friday was an almost universal object of derision. This is the story of how Friday came to be, and how nearly a decade after it went viral, it sounds so different than it did back then. Slate Plus members get...

How did poop get cute? On this episode of Decoder Ring we trace the rise of cute poop from the original Japanese poop emoji to more modern poop toys which rely on the Youtube algorithm to get seen and sold. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn.  Sign up now  to listen and support our work. Need to set up your Slate Plus feed? If you s...

Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn.  Sign up now  to listen and support our work. How did the humble rubber duck become an icon of bath time? On this episode of Decoder Ring we talk to rubber duck experts, enthusiasts, and manufacturers to find out how the rubber duck evolved, why it's so appealing, and why there are thousands of th...

Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn.  Sign up now  to listen and support our work. The 1998 romantic comedy You've Got Mail starring Tom Hanks and Meg Ryan is about the brutal fight between an independent bookstore, The Shop Around the Corner, and Fox Books, an obvious Barnes & Noble stand-in. On this episode of Decoder Ring we e...

Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn.  Sign up now  to listen and support our work. When Peter Mac was young, he found solace from his troubles in the voice of Judy Garland. He's now been a Judy Garland impersonator for 17 years. On this episode of Decoder Ring we explore the special valence that Judy Garland has for queer people, the...

Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn.  Sign up now  to listen and support our work. When Harriet Beecher Stowe wrote an exposé of Lord Byron's incestuous affair in 1869, it nearly destroyed The Atlantic Monthly, and threw the reputations of two literary icons into chaos. This is a story about 18th century scandal, cancel culture, and...