Decode Sessions

In this episode of Decode Sessions, we sit down with Tal Booker, the tattoo artist redefining London's creative scene. Tal shares how staying unapologetically true to himself helped him build a brand grounded in authenticity and a loyal community that goes far beyond ink. A conversation about creativity, mental health, and the mindset it takes to turn passion into purpose.

Chanel has built an empire on mystery, no e-commerce, limited access, and queues that feel like a ritual rather than an inconvenience. A luxury model designed around waiting, wanting, and wondering. But a new generation has grown up with instant access, transparency and digital-first experiences. So the question becomes: Can a brand built on inaccessibility stay relevant in a world of immediacy? I...

In this episode of Decode Sessions, we're joined by Paul Nesbitt, who shares his insights on the challenges brands face today in building their own communities and how the social landscape is evolving with the rise of AI. Tune in for a fascinating conversation on the future of brand strategy!

In the third episode of Decode Sessions, we sit down with Kavita Cola to explore the world of influencing, a career that more than half of America's youth aspire to have when they grow up. As the influencer landscape continues to evolve, we need to understand what this dream really entails. With over a decade of experience, Kavita takes us on her journey from reality TV to becoming a prominent inf...

In the second episode of Decode Sessions, we go behind the scenes with Tigerlily Taylor, founder, model and influencer. Tigerlily shares what it really takes to build a modern lifestyle and beauty brand - from sustainability and creativity to navigating a competitive industry, Tigerlily opens up about her journey, her generation's mindset, and the hard work behind the fame. Tune in for candid insi...

In this episode of Decode Sessions , we sit down with Oisín Rogers, the owner of The Devonshire, one of London's most exclusive spots, frequented by celebrities and tastemakers alike. We explore how The Devonshire has grown into a true community, where connections are made and a sense of belonging thrives, and why it's a fascinating marketing case, achieving organically what big brands often spend...

Welcome to Decode Sessions, where we unpack fashion and culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter - covering everything you need to know, and a few things you didn't.