Customer Smarts

Are you struggling to get your organisation to move away from short term product centric thinking when it comes to engaging your customers? In this episode we’re going to talk through how to overcome this with a unified customer engagement strategy. We talk through why it’s so hard to do, the indicators that your strategy needs to change and the essentials to creating a great customer engagement s...

Are you a marketing or CX leader that’s finding it hard to get the rest of the organisation on the same page when it comes to your customer segmentation? In this episode we’re going to talk through how to create great customer segmentation and use it to unify your organisation. We will cover what to avoid, barriers, tips and some examples of great segmentation.  Host Bio - Justin Stafford has spen...

Are you a marketing or CX leader that’s struggling to keep up with customer expectations constantly rising? Organisational silos are probably one of the core culprits holding you back. In this episode we dive deep into the pain that silos create. We start by exploring why silos exist and what types of silos there are.  Followed by looking at the key areas in customer experience that silos impact i...

If you’re a marketing or CX leader you’ll probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation. A recent study shows that 95% of executives feel the same as you do. Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences. The core topics we...