Creative Collaboration: Conversations with Veronica & Jillian

During this episode Veronica Guguian and Jillian Vorce discuss the following subjects: Women's Challenges in Male-Dominated Environments Veronica and Jillian discussed the challenges women face in male-dominated environments, including questioning the need to change oneself to fit in. They also talked about the responsibility of men in changing their behavior, the importance of professionalism and...

Todays' episode starts with Veronica emphasizing the importance of human touch in personalization, while Jillian suggests focusing on specific groups of customers and adding value to them based on their needs. They discuss the use of snail mail for a more personalized touch but caution against insincere gestures like automated birthday cards from companies. Veronica Guguian discusses the importanc...

 In this special episode of Creative Conversation: Conversations with Veronica and Jillian, Jillian Vorce has her turn in the "hot seat." She shares that her company, TJG, is transitioning from version 1.0 to version 2.0. She explains that she has decided to move on from one of her long-term clients. She is now focused on building TJG 2.0 with a more deliberate approach, potentially targeting the...

Jillian and Veronica discuss their views on networking and how it can be beneficial for business. Jillian emphasized that she doesn't network for her own gain, but rather to connect with interesting individuals and facilitate introductions. She also emphasized the importance of having a plan and being aware of one's purpose and posture in any situation. Veronica agreed, mentioning that she had gai...

Welcome to episode 11 of Creative Conversation: Conversations with Veronica and Jillian.  In this episode, Veronica Guguian shares her journey of growing ONS from 16 participants to around 50, and the challenges she faced in facilitating conversations and maintaining timeframes. She also explains her idea of bringing experts on board to provide tips while she handles the technical side during ONS...

Jillian Vorce asks Veronica Guguian about her perspective on experimentation and how she incorporates it into her work. Veronica explains that experimentation is like playing, but there are different approaches when experimenting with one's own business versus working for a client. She gives examples of projects she has experimented with, such as the space conference and online networking during t...

In this episode, Veronica and Jillian discusse different pricing structures such as project fees and hourly rates, considering factors like team members' experience and overall costs when calculating retainers. Veronica shares her experience with pricing in the market and emphasizes the value of a service when determining prices. Jillian talks about different website pricing examples she encounter...

In this episode, Veronica Guguian emphasizes the importance of incorporating technology into businesses and discussing how to use it effectively. Jillian Vorce agrees, highlighting the need for business owners to be open-minded and educated about technology rather than resistant.  Jillian shares her perspective on starting with where you're at and not waiting for perfection when it comes to AI. Th...

Today, Jillian Vorce discusses how she built client teams. She emphasizes the importance of having a diverse team that includes the client’s target audience as well as outside perspectives. Veronica Guguian agrees and acknowledges the challenges of pricing and finding backups for contractors. They both stress the need to pay everyone, including themselves, and discuss the difference between being...

Today Veronica Guguian emphasizes the importance of both marketing and sales, as they are interconnected and necessary for success. She believes that good marketing helps attract clients, while focusing solely on clients without a proper marketing strategy can lead to inefficiency. Jillian Vorce agrees, noting that confusion often arises when clients expect social media posts or lead volume to dir...

Todays' episode starts with Veronica Guguian discussing the importance of not waiting for perfect conditions to start a business or launch a new product or service and advises to test ideas on a small scale before implementing them. She then shares her experience with developing a service called Marketing Buddy, which involved consulting and guiding clients in marketing implementation. Veronica te...

Today Veronica Guguian and Jillian Vorce discuss their perspectives on creativity in business. They emphasize the importance of adding a personal touch and finding what makes a company or individual unique.  They share examples of how creativity can lead to meaningful connections and business opportunities, such as Veronica's online networking events during the pandemic and Jillian's experience wi...

Welcome to episode 3 of Creative Conversation: Conversations with Veronica and Jillian.    Veronica's Lessons Learned: Surround Yourself with Curiosity: Veronica emphasizes the importance of being curious and surrounding oneself with curious people. She believes that curiosity leads to new opportunities, innovation, and adaptability. Veronica links this lesson to the power of networking and meetin...

Welcome to episode 2 of Creative Conversation: Conversations with Veronica and Jillian.  Jillian had a lightbulb moment that led her to start her own business at the age of 22. She realized the importance of how she presented herself and actively listening in networking situations. By genuinely caring about people and building relationships, she was able to grow her network and create opportunitie...

Today Veronica and Jillian started by sharing fun facts about themselves, highlighting their early ventures into entrepreneurship. Jillian reveals that she started her first business at the young age of 22, which was an Internet marketing business during the early days of online shopping. She reminisces about educating consumers about the internet and online shopping when it was still a novel conc...