Cracking Copy

Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting. This show is for you if you want to write laugh-out-loud words that light up yo...

This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them? In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps smart people boost their vocabulary and avoid emba...

This episode is for you if want to know how copy formulas will help you create high-converting copy.  In this episode we cover: Why writing copy from scratch is a no-no and what you should do instead The sales psychology behind using formulas and frameworks  The different kind of frameworks for copywriters Why using formulas and frameworks will strengthen your writing and make it easier to get sta...

This episode is for you if you want some brilliant and insightful tips on approaching long form and short form copy. What do we mean and how are they different? This bite-size episode discusses the differences and looks to answer the following burning questions: What’s the difference between long form and short form copy?  What are the frameworks and structure to consider? How do you deal with wri...

This episode is for you if you want to know how stellar copy can seriously up-level your business. In this episode we cover: The difference between copy and content and why it matters The one true measure that tells you if your content is hitting the spot How to lead the the customer journey The surprising skill you never knew you needed to become a great copywriter The simple reverse psychology q...

This episode is for you if you sometimes struggle to find focus before sitting down to write. In this show we explore some fun ways that we can set ourselves up for success and get into a writing frame of mind, before we sit down to tackle the big projects of the day. Word games can be brilliant for getting in the writing zone but are also useful for improving your vocabulary and spelling. * Which...

Hello world! Welcome to Cracking Copy. In this short episode, you'll get the lowdown on what you can expect from us in this new show about writing for business. Lean in and listen up - we can't wait to get to know you!   Ella & Minnie