Conversations That Convert

With inflation and interest rates taking many buyers out of the market, our economy may well be on its way, or already in a recession.    This week we’ll look at 3 of 6 key indicators builders can use to Predict the impact of a recession on their local housing market.   Listen to this second and last part of a two-part series that will explore whether or not the housing market is he...

With inflation and interest rates taking many buyers out of the market, our economy may well be on its way, or already in a recession.    This week we’ll look at 6 key indicators builders can use to Predict the impact of a recession on their local housing market.   Listen to this first part of a two-part series that will explore whether or not the housing market is headed for a rece...

With inflation and interest rates taking many buyers out of the market, our economy may well be on its way, or already in a recession.    If you're a builder or remodeler, it's more important than ever to recession-proof your business.  Listen to this episode as we look at what builders can do to minimize the impact of a slow housing market caused by the recession. - Builder Lead Le...

With supply chain and labor shortages, the home builders' and remodelers' design & selection process has dramatically changed. With an ever-changing world that is impacting every industry - what are the best practices today to keep prices under control, selections on schedule, and clients happy?    In this episode, we'll hear Jeremy Skogquist & Teresa Kruger from NIH Homes offer...

Today’s supply chain and labor shortages are increasing the production time for home builders and remodelers to 12 and even 18+ months. What are the best practices today to communicate with clients, minimize Jobsite downtime and keep clients happy?    In this episode, we have Jeremy Skogquist from NIH Homes shares invaluable insights for both home builders and remodelers.    Do...

You may be wondering, what updates should home builders & remodelers make to their sales process while in a hyperinflationary market?   In this episode,  we talk to two seasoned salespeople, Aaron Lowe & Rob Fritz from NIH homes. Find out what changes they've made in their sales process! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can gr...

With many markets experiencing their lowest housing inventory levels ever, today’s Realtors need home builders more than builders need them.    How has this changed builder/Realtor relationships and what does the future look like? Listen to this episode to find out! Special Guests: Brian Benson & Aaron Lowe from NIH Homes - Builder Lead Lead Converter frees up time for home builders...

The current market is a great time for remodelers and home builders, with material prices out of control, the cost of building or remodeling a home continues to spiral upward.    There are ways that you could adjust your marketing and sales process in order to capitalize on this opportunity by learning how lead generation strategies might change due to high project costs.  In this e...

As the real estate market continues to change, remodelers and home builders are making mistakes that could cost them big time. But the question is, what are the 3 mistakes builders make after they finish the job?   In this video, we’ll discuss what these mistakes are, how they’re costing builders future sales and how to fix them. - Builder Lead Lead Converter frees up time for home builders &...

With the supply chain delays and labor shortages today, builders have another hill to climb with their clients after the sale has been made. In this video, we’ll explore the 3 mistakes builders make, leading to upset clients and canceled contracts, then share a solution for each of them.   Make sure to listen to this episode for more tips on how to avoid losing customers after the sale is mad...

It’s Only Words! Too busy to mind the blog? Not enough time to send that email? What is the cost of neglecting your company’s content? Content matters.    Telling your brand story via public relations, blogging, social media and email marketing sets your company apart and could mean keeping a lead versus losing the sale.   Are you struggling with where to start? In our latest episod...

With the home building and remodeling markets still hot as can be, not every outlook is rosy. Rick & Diana look at the 3 critical sales mistakes builders are making in 2022 and how to correct them.   Stay ahead of your competition. Listen to this video now! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navig...

With high demand in most local markets, builders aren’t struggling to find leads. So why is it so hard to find high-quality ones? Rick & Daiana discuss the top 3 online lead conversion mistakes builders are making in 2022.    Deep dive and listen to the episode! By understanding these mistakes, you can improve your lead conversion rate and see better results in your business. - Build...

Rick & Daiana discuss 3 strategies builders can implement to take jobs from competitors. We start with common mistakes and then reveal an easy-to-implement process for becoming the "go-to" builder in your local market.   If you don’t have a process for becoming the go-to builder in your local market, then now is the time to change that. Listen to this episode, implement these strategies a...

In the latest episode of our, "How to Beat Your Competition" series,  Morning Star Builders of Houston, TX joins Rick to share how they've built a company that uses design to become the custom builder of choice. Ted, Yvonne, and Blake share what they've learned along with mistakes to avoid if you'd like to set yourself apart from your competitors using design.    These experts know...

With no end in sight to labor shortages, the difference between a home builder or remodeler being able to operate is their ability to attract and keep talent. Rick will share some key strategies and actionable ideas builders can use to create a culture that attracts and retains great people.   Listen to this episode to learn more, and be sure to put these ideas into practice so you can keep y...

If you own a home remodeling, building, or improvement company, your prospective clients are always trying to balance your perceived value vs. the price you're asking.  The question each lead asks is, 'Why Should I Choose You When You’re Not the Lowest Price??'   There is a process for creating a completive advantage and in this episode, Rick interviews Andrew Burton from Creekside Custo...

Builders leave a LOT of opportunities on the table by not developing a B2B referral program.    In this episode, we make it simple for you to create your own with 5 easy steps. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and labor market issues. Find out how https://www.builderlead...

In order to get the best referrals from your clients, it's important that you develop a network of referral partners.   Rick & Daiana discuss how builders are leaving money on the table by not tapping into their referral network. They review why it happens and how to develop a network of Referral Partners. - Builder Lead Lead Converter frees up time for home builders & remodelers so t...

In this episode, Greg Bray, President of Blue Tangerine joins Rick to discuss the art and science of connecting with your future buyers online.   Here are the things you will learn in this episode:  The types of emotional decision-making that factor into the home buying process  How a buyer’s emotion fits into your digital interactions  When a prospective buyer is visiting your...

It's always a good idea to keep in touch with your past clients. You never know when they might need your services again.   In this episode, we take a look at why home builders and remodelers come up short when it comes to reselling future projects and increasing referral leads from happy clients. Most importantly, we'll provide some solid strategies for re-selling and referral selling. &nbsp...

Giving your home building and remodeling clients the best experience is awesome, but it's not just about providing great service. It's also important to find ways to up-sell and cross-sell them on additional services.  In today's market, a builder can't leave money on the table for any job.    In this new series called, "How to Get More Referral & Repeat Business", we'll open ou...

So, how does a builder grow profits with fewer clients? By offering option bundles.   In this episode, we'll make the case for option bundles, or bundling together items that are typically marketed as upgrades. Leveraging option bundles not only boost margins but will streamline your design and selection process.    Listen and dig dive to know how you can start using them to increas...

So what’s the secret to Ironwood Custom Builders' success? Kelly Anderson from Ironwood Custom Builders shares how he's grown his average revenue per job to $100k+ for remodeling and $600k plus for custom homes. When he started his company he was charging a 10% margin and today he's over a 50% markup. Today, Ironwood has a 12-month production backlog and is still booking jobs that won't start for...

Design is the #1 profit multiplier for builders. In this episode, we'll share some do's and don't to using your design services to maximize profit margins. By following these guidelines, you can position yourself as a builder that clients are happy to work with and confident in recommending to their friends.    - Builder Lead Lead Converter frees up time for home builders & remodeler...