Content Tea with G | Content Tips and Ideas

If you have had some professional branding done, this whole episode is a gentle reminder that sometimes it may not translate onto social media posts What your website looks like *may* fall flat when replicated onto a graphic. Let's have an open mind! When you are creating content, remember it should be designed for the people consuming it RATHER than just looking super pretty / on brand or in...

Ever wondered how many "topics" you should talk about on your social media? Maybe you like talking about your cat... but wonder if this should be a content topic or maybe why nobody else is liking your cat posts? You will learn how to create better content using the exact content topics I use in my own content strategy for the last 2 years. We will chat about how many topics is too many...

Ah consistency. So many people talk about it, but how many of them are actually doing it? Should you really be consistent in your content and if so, what does that even look like? In this episode, I will walk you through exactly that means *for me* and give you some practical advice for achieving some sort of consistency when creating your content. Spoiler alert - it includes batching your content...

Creating content takes time... even for me (and I create content for a living!) As a freelancer or small business owner, there comes a time when you get too busy to create content and you may need to outsource. But when? In this episode, you will learn a few reasons why you should outsource your content creation, a few options on how to do that and also - when is the right time to get some help. T...

If you are a small biz, you will probably create content using one of two apps or some sort of software. Are you a Canva fan... or maybe Adobe has your heart instead? As an official Canvassador & Canva Creator, I obviously use Canva (and love it whole heartedly!) But often on social media, I get comments like: "You're not a proper designer if you use Canva." So in this episode, I...

As a small business owner, boundaries are one of those sticky subjects. Often overstepped (by you and your clients alike!) this easily leads to biz burnout. But what about your content? When it comes to content creation, you generally have two choices - outsource it or do it yourself. In this episode, we will chat about the pros and cons of both as well as how to set some good boundaries for you a...

Ever wondered how to create content that helps establish and position you as THE expert, the pro in the know? This is one of the four content topics that I use in my own content strategy. It's important to include content that helps position you as a pro so that your audience know without a shadow of a doubt that you are the one they need to help them get to where they want to be. In this epis...

What do murder & makeup have in common? Well in this episode - you'll find out! We are chatting all about how to put a bit of what you love to do in your person life INTO the content you create for your professional life. Let's brainstorm your unique content combination together - this will help you put more of your personality into your content with ease and joy... and who doesn't...

HELLO small biz owners, self employed-ers, freelancers on the daily - this one is for you. If you know you need to create content for your business, but always put it off - in this episode, we will chat about the *results* with receipts from real life brands who made content creation a priority. Content creation and marketing your business is real BIG job in itself, but one that you cannot ignore....

Always wondered how to make your content look a little bit more like... yours? My clients always ask me this question when we start to work together. They are looking for that "formula" that helps make them stand out and easily identifiable. WELL, it might not be the formula you want to hear - BUT it absolutely works and in this episode, I'll be spilling my exact process for how I ma...

Are you a "serial trend-er?" Forever guilty of following the crowd and wondering why some trends land and some absolutely dive bomb to the bottom of the ocean? Trends are often viewed by people as "the thing to make my content successful" - but that's not always the route to the top. In this episode, we are chatting about when to use trends in your content .. and when you s...

Do you have a "bank of emergency content" created and ready to go for those "just in case" days? If not, then you will get an absolute shed load of value from today's episode! We will go through the reasons why you might need it as well as how to create emergency content from what you *already* have. Seen as it's you - I will also throw in a bucket full of tips that you...

Are you guilty of posting once and expecting great results? In this episode, we are chatting about how to set realistic expectations for your content and there is an important reminder on how to trust (and test!) the process as you go along. You cannot eat "one apple" and all of a sudden expect to feel healthier, so I am challenging you to change your mindset (and expectations) when it c...

Is creating content usually the last thing on your list? If so, it may be time to get an accountability buddy! In this episode, you'll hear how I check in with my OWN accountability buddies and together, we will create 4 posts that you can instantly create and post on your socials. If you enjoy this podcast, it would mean the world to me if you could like, rate or share this episode. Come say...

I get asked this question a lot: "G, if I am starting a brand new service or business, where do you sit on *deleting* or *keeping* your existing social media accounts?" Well, the answer isn't as straight forward as yes or no. But, in this episode, we will chat about how to pivot your content when your services change. I also share how I made a huge pivot in my own business, and chang...

Okay, so what's love got to do with it? If you love a bit of "posting about Valentines Day" (or any other #hashtagholiday) on social without a second thought... well this episode is for you. You'll notice that I don't "post about love" over on my social, because I use the exact strategy in this episode to post something better. Listen in to find out why #hashtag #ho...

If you are guilty of using IRJ (industry related jargon?) in your social media content then you may be alienating people without even meaning to. Whenever we create content, it's important to know that the only people who understand the acronyms or terminology we use... are us! It is our jobs to break down the confusion, communicate more clearly and help people understand what we really mean....

Sometimes, it is the SIMPLE things that can make your content addictive. If you are wondering how to get people hooked on whatever you post, listen in! In this episode, I'm chatting about my new favourite obsession - Hannah Taylor a gorgeous baker over on Instagram and why recently, I have been binging all of her content. If you enjoy this podcast, it would mean the world to me if you could li...

Let's be honest... absolutely nobody likes every single part of their content creation. Some may love creating graphics, for others it might be filming a reel or maybe writing the text is more your thing. Whatever it is, I am 100% sure there will be bits that you put off. Come and tell me what are you seem to put off when it comes to content creation over on my Insta Mentioned in this episode:...

If you create your own social media graphics, I bet you have wondered how many fonts to include. Most of us may have 1 or 2 fonts in our brand kit - but what if you ONLY use Canva templates and don't have "proper" branding set up? Today, we are talking about how many fonts you should be using as well as how many is way too many. We will also talk about the ideal size and how to stay...

When you create content, it is EASY to compare yourself to other people who do exactly what you do. Wow, you may even think they do it better than you and hesitate to put yourself out there in the world as well. In 2024, I decided to make this year a competitor free zone. In this episode, you will learn what I think about my own competitors, how I stay away from them and the tactics I use for myse...

If you are creating and post content for your social media WITHOUT batching anything - you are missing out. Wanna learn how to work smarter not harder? Batch your content! In this episode, you will learn the exact strategy I use over and over for my business. It's no secret that by batching content that is aligned to your overall brand message and ethos, you'll end up staying and feeling p...

If you are a chronic over thinker like me, you *may* have a ton of content ideas that never seem to materialise, mostly because you are too concerned with what other people think or if it's "good enough content." However, in this episode - we are chatting all about creating content and just getting it posted! You'll learn how sometimes content can be just like that first pancake....

If you have ever sat down at your desk, tried to brainstorm some content ideas and wondered what on earth to create or write about- fear not... me too! Ha. However, in this episode, you'll learn the ONE question you can ask yourself whenever you your brain feels empty. It's an easy "go-to" question that I bet you never even considered. So grab a pen and paper and let's brains...

I hear it a lot, I *hate* creating content for my business. I get it. When your skillset (or areas you enjoy) lay elsewhere, then creating content is further down the list. BUT - we all know that it is important to create content to help market your business. In this episode, you will learn how to overthink less and how to create content with more joy. When we create content in this way - with mor...