Consulting Mastery

In this week's episode, we dive into an intriguing phenomenon observed by seasoned consultants Ahmad and Karie: the "Snowflake Syndrome." This mindset, often found among successful and intelligent business owners, can paradoxically hinder growth and limit opportunities for improvement.

Ahmad interviews Ben Levy, owner of Sell It Great consultancy. They discuss Ben's journey from struggling presenter to sought-after expert, along with the decision to move from employee to consultant, and all the valuable lessons that come with building a thriving consulting business.

Many consultants face a common challenge: the "revenue roller coaster." While consulting offers numerous benefits like freedom, interesting work, and potentially higher earnings, the inconsistent income can be a significant drawback. This episode explores this dilemma and offers insights on how to smooth out your revenue curve.

In this episode, Ahmad and Karie discuss the crucial question of who owns results in consulting engagements. They explore the balance between consultant and client responsibilities, the importance of clear communication, and strategies for successful partnerships.

Ahmad and Karie discuss the common concern among consultants about potential reputational risk when clients fail to implement recommendations. They explore the pitfalls of this mindset and offer insights on how to approach client relationships more effectively.

Brian discusses his solopreneur journey.

How to make good decisions when things are not going the way you want them to?

Have you ever had someone tell you a truth you just did not want to hear?

What is the purpose of marketing? What constitutes marketing?

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How to create a clear and streamlined offering with less variability?

- Challenges of transitioning from solo to team-based consulting - When and how to make your first hires - Managing quality and consistency as you grow - Structuring your business for scalability

What is it that clients are actually buying?

Are case studies the magic bullet?

Ahmad interviews Kristen Mashburn who built a thriving and sustainable consultancy in Company Culture.

If you're not doing this right, your marketing will fail.

We see this constantly: a consultant closes a good deal, gets excited, and then quietly starts absorbing everything the client isn't doing. Filling in the gaps. Over-delivering. Losing sleep over an outcome that was supposed to be a shared effort. And when the engagement ends badly, there's no honest conversation to be had about why, because nobody ever defined what the client was responsi...

How do you multiply your revenue within the time you are willing to invest?

The subtle quality that gets tremendous results.

Ahmad interviews Jason Bryll of Parable Associates on his journey from solo-preneur to an 18 person solution shop.

Do you have this trait?

Why do we insist on spending so much of our time and energy on things that don't matter?

Should you aim high? Should you aim low?

Who are you selling to and who do you want to be selling to?