Business Technology Perspectives

Mobile gaming isn’t just entertainment. It’s quickly becoming one of the most valuable and overlooked channels for digital advertisers. In this episode, Cerisse Velasco, Director of Brand Partnerships at Zynga, joins Neil to lift the lid on how the gaming giant is helping brands connect with highly engaged, predominantly female audiences through in-game experiences that balance fun, relevance, and...

In this episode, Dr. Chris Austin, Senior Vice President of Research Technologies at GSK, joins Neil to share how artificial intelligence, genetics, and vast clinical datasets are radically reshaping the pharmaceutical landscape. A neurologist by training with experience across the NIH, biotech startups, and now GSK, Chris explains how drug development is finally moving beyond trial-and-error towa...

In this episode of Business Technology Perspectives , I sit down with Somit Goyal, CEO of IBS Software, to talk about something every traveler has experienced: outdated systems that make booking, checking in, or simply managing a trip more frustrating than it should be. Somit brings a wealth of experience from his time at Microsoft to now leading one of the biggest names in travel tech. He shares...

How can global brands cut through the hype and use emerging technologies to solve real business challenges? In this episode of Business Technology Perspectives , I speak with Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, about how brands can unlock the true potential of innovation without losing sight of measurable outcomes. With over 15 years of experience across industries...

What does it take to lead through the most human shift in technology history? In this episode of Business Technology Perspectives , I’m joined by Chet Kapoor, CEO of DataStax and former Google executive, whose tech journey began two decades ago as an intern at NeXT, just steps away from Steve Jobs. From there, Chet went on to navigate four major waves in enterprise tech: client-server, web, mobile...

What happens when the world’s most essential industries—from public safety and utilities to agriculture and construction—encounter staffing shortages, outdated tools, and rising expectations from a new generation of workers? In this episode of Business Perspectives , we explore how Panasonic Connect is equipping mission-critical workforces with technology that doesn’t just meet the moment, but hel...

What does the future of work look like when the focus shifts from where people work to how they work? In this episode of Business Technology Perspectives , Neil C. Hughes is joined by James Campanini, Head of B2B Europe at Logitech, to explore how workplace technology is evolving to empower productivity, foster inclusivity, and rethink collaboration across every environment. For over 45 years, Log...

What does it take to build a future where devices can transact with each other, where AI systems learn directly from the physical world, and where the idea of a metaverse becomes something practical rather than abstract? In this episode of Business Technology Perspectives , we explore these questions with David Palmer, Chief Product Officer at PeerPoint by Vodafone. David recently authored The Bus...

In this episode of Business Technology Perspectives , I’m joined by Sandeep Bhattarai, Utilities Value Advisor at SAP UKI, to unpack the growing challenges facing the sector, and whether digital transformation can offer a sustainable way forward. Recorded remotely but rooted in shared local ties—we discovered we’re both based in the West Midlands—this discussion covers the real pressures weighing...