Business of HYPE

Today's "Stay @ Home" series is with Luke Tadashi of Bristol Studio ( previously S5, E6 ). Coming off some recent highlights such as Lebron James sporting the basketball lifestyle brand and partnering with a wholesale brand for a new collection, Luke updates us on how the brand has adhered to the current climate of the world.  Despite the chaos, he tells us why this time has made reevaluate t...

Today's "Stay @ Home" series is with Mike Cherman , Founder of ICNY and Chinatown Market ( previously S1, E5 ). He updates us on the current learning curves the pandemic has taught him from having to push back potential collaborations to changing how his team communicates and more. Thank you so much for tuning into our special Stay @ Home Series. We hope you guys stay safe, wash your hands, practi...

Today's "Stay @ Home" series is with entrepreneur Aaron Levant ( previously S1, E3 ). He is the Founder of Agenda , Seventh Letter, ComplexCon and NTWRK . Aaron updates us on what changes have happened since his episode aired back during Season 1. As an entrepreneur responsible for many other businesses, he discusses the sacrifices that have been made during this time and why he remains hopeful th...

Today's "Stay @ Home" series is with Dre Hayes , Co-Founder of The Foundation ( previously, S7 E8 ). The Foundation is a full service agency that owns, licenses and distributes various fashion, home goods, lifestyle and tech accessory brands. Repping brands such as Billionaire Boys Club , Kappa , Marshall Headphones , Polaroid and more. In this episode he details the complexities of managing multi...

Today's "Stay @ Home" series is with Miguel McKelvey ( previously S6, E8 ) Co-Founder and Chief Culture Officer of WeWork . Calling in from London, he updates on his current work situation from the UK and what changes and values WeWork as a company is going through during this time. He stresses how the pandemic has seen an increase for the desire and understated importance of human connection.&nbs...

Today's "Stay @ Home" series is with John C Jay , (previously S5 E1 & E2) former Executive Creative Director at Wieden+Kennedy and current President of Global Creative at Fast Retailing and Uniqlo. Calling in from Portland, Oregon, he updates us on how his work environment has changed, what big changes that a major company like Uniqlo is doing to support the current crisis and maintain its bus...

Today's "Stay @ Home" series offers a deeper look into the food industry. Roy Choi ( previously S4, E2 ) is a restaurateur and chef, known for his various restaurants, but in particular his famed Kogi Truck that disrupted the former fine-dining-based food industry. Nick Morgenstern ( previously S7, E9 ) is an experienced chef who is also the Founder of one of NY's most iconic dessert shop, Morgens...

On today's "Stay @ Home" series we have artist Christina Paik ( previously S6, E7 ) and psychotherapist Liz Beecroft ( previously S6, E6 ). Both calling in from NYC, they update us on how their daily lives have changed being in the epicenter. Christina briefs us on restarting her past time passion of ice-skating prior to the pandemic and what methods she's been using to stay motivated. As a therap...

Today's "Stay @ Home" guests are two creatives currently killing it in the streetwear landscape. Jessica Washick ( previously S7, E7 ) is a nail artist and Nike's Senior Color Designer and Melody Ehsani ( previously S1, E6 ) is a designer of her own popular namesake label. They both have had an impenetrable footprint, having designed some of your favorite Nike collaborations and color ways. ...

Today's Stay @ Home guest needs no introduction. Ben Baller ( previously S2, E5 ) is a celebrity jeweler and frequenter on the Business of HYPE. On today's episode, he updates us on how he's been coping during COVID-19. Calling in from California, the entrepreneur spares no detail. He's been prepped for the world-wide pandemic since the beginning of the year as stated in his popular podcast Behind...

You guys asked, and we answered. As COVID-19 is gripping the world right now, Jeff interviewed former guests of the show to see how they are staying home and staying afloat through the pandemic. During the next couple weeks, we'll be dropping new episodes starting with today's guests Jerry Lorenzo and Nicole McLaughlin. Jerry Lorenzo is the Founder of Fear of God ( previously on S4, E1 ) and Nicol...

On the season 7 finale, we sit down with artist, Joshua Vides . Today he is a well-known figure who's monochromatic stencil work can be seen on sneakers, purses, installations, chapels and more. The California native originally started in streetwear where he worked at The Hundreds doing everything from driving the van to West Coast sales representative. While there, he began his own brand CLSC. Th...

Nick Morgenstern is the founder of Morgenstern's Finest Ice Cream, one of New York's most popular ice cream parlors. Founded in 2014, Morgenstern's boasts of the most unique array of 88 home-made flavors from pistachio strawberry pesto and mango chili to french fry and tahini. The parlor also specializes in ice cream sandwiches, cakes, pies and sundaes that also serve at the bar during special hou...

Dre Hayes is the Co-Founder of The Foundation , a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa,...

Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iride...

Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to...

The New York based designer, by way of Toronto, created her cult label Brother Vellies in 2013 after discovering her love for Veldskoen (known as vellies or “desert boots”) during a trip to Africa. Worn by numerous celebrities from Beyonce and Solange to Zendaya , Brother Vellies garnered a cult following, having won the CFDA Fashion Fund in 2015 . Rather than a one-to-one model, Aurora created Br...

Salehe Bembury is Versace's Senior Designer of Men' Footwear and Sneakers. You might recognize one of his famous designs before even realizing he was behind it. From Yeezy's military boot and Cole Haan's LunarGrand shoe to Versace's Chain Reaction sneaker, Salehe boasts of an impressive resume. The Tribeca, New York native grew up surrounded by the arts with a passion for footwear because sneakers...

Drieke Leenknegt is a Global Brand Innovator and Marketing Executive who worked at Nike for twenty years. Her work has been crucial in Nike's early development of Nike Sportswear, Nike Energy Marketing and Nike collaborations to name a few.  The Belgium native describes her path to Nike as more "non-linear" in that her career had a more sporadic trajectory, having worked in radio and advertis...

Kerby Jean-Raymond is the Founder of Pyer Moss and Artistic Director of Reebok Studies. Merging luxe and streetwear, Pyer Moss is the mens-and womenswear label changing the fashion industry by storm. Since 2013, Pyer Moss has had an impenetrable force gaining favor from notable celebrities, winning the CFDA Fashion Fund Prize, being named Forbes 30 under 30 and Times Next 100 List and much more. D...

For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta.  For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over the...

As Business of HYPE preps for season 7 in the coming new year, we wanted to bring your attention to another podcast, Behind the Baller Podcast with Ben Baller: http://behindtheballerpod.com/ .  Previously, jeff interviewed the famed jeweler on an episode of Business of HYPE : https://hypebeast.com/2018/8/ben-baller-jeweler-life-story-interview-jeff-staple-busines-of-hype-episode-15 where he t...

On the heels of its seventh season, the team behind  Business of HYPE wanted to take advantage of this seasonal break to offer some insight into how each episode is produced. What most may not know is that our team consists of members situated all over the States, each having their own respective jobs. So what may seem like a casual conversation between two creatives in front of a microphone,...

While Business of HYPE currently takes a seasonal break, revisit our episode with Melody Ehsani from season 1 (ICYMI: in case you missed it).  The designer, known for her namesake label, is known for her infectious designs ranging from jewelry, clothing, accessories and frequented sneaker collaborations. Since this interview was recorded (nearly a year and half ago), much has happened to Melo...

With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe— Helen Kirkum , Shun Hirose of RECOUTURE  and Alex Nash —and is later joined by adidas’ MakerLab Creative Director, Jose Cabaco, Senior Director of Digital Strategy, Tareq Nazlawy and adidas Statement Creative D...