Building the Brands of Tomorrow

“No one cares as much about your brand as you do—so earn their attention.” In this episode, Jacqueline Ellis-Jones, Marketing Director at Pip & Nut, takes us behind the scenes of a brand powered by "squirrel energy"- quick-thinking, resourcefulness, and relentless attention to detail. From nut butter jars embossed with tiny messages to a secret panel of “squirrels” shaping product decisions, t...

“We’re a big brand, but we feel like a small company. That’s why our customers feel they know us- and we know them.” What does true customer obsession look like? Rami, Head of Clubhouses at Virgin Atlantic, joins us to talk about how the brand crafts deeply human, high-touch experiences. We explore how Virgin Atlantic empowers its people, redefines luxury, and stays unmistakably personal- even as...

“Our mantra is devil in the detail. Every touchpoint should feel unmistakably Lucky Saint.” What does it take to redefine a category—Kerttu Inkeroinen Marketing Director at Lucky Saint, shares how the brand built a beer that’s alcohol-free and full of meaning. We talk about why creative should work 10x harder when media spend is low, how packaging can punch above its weight, and how culture, not p...

In our first episode of The Tomorrow Brands podcast, Ruth Fittock and Carly Osman-Holme discuss the concept of 'Day One Thinking' and how entrepreneurial principles can be applied to brands of all sizes. We define 6 principles of entrepreneurial thinking (which we explore in detail with other brands throughout series 1). Customer obsession One definition of success Think about small details not ju...