Brand Positioning Doctors
Brands, Beats & Bytes
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
N'hésitez pas à visiter le site du podcast et à soutenir son créateur : www.brandpositioningdoctors.com
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Brand Positioning Doctors
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Dernier épisode
29 oct. 2026
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Épisodes
Biggest F-Up Remix - Scott Hargrove, Brooke Janousek, Greg Welch, Roger Fishman 23.05.2024 34:00
Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests: 1. Scott Hargrove 2. Brooke Janousek 3. Greg Welch 4. Roger Fishman #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup
REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz 16.05.2024 1:25:04
REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth o...
Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd 10.05.2024 1:26:18
Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiratio...
Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst 02.05.2024 48:57
Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to br...
REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman 25.04.2024 1:15:15
REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the busines...
Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif 18.04.2024 1:22:30
Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many...
REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young 11.04.2024 1:20:27
REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from t...
REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne 04.04.2024 1:33:56
REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and fu...
Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's Too 28.03.2024 20:48
Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's too What's Poppin' Brand Nerds?! Here are a few key takeaways from the episode: Women's NCAA March Madness Views are UP The show aspect of the game being ignored is a mistake Thoughts on Iowa vs LSU match-up Who has the most star power? Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter
Album 6 Track 9 - Cool, Calm & Connected w/Katie Casey 22.03.2024 1:20:41
Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. Buckle up and get ready for some introspective work and insp...
REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow 14.03.2024 1:28:26
REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow...
Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali 07.03.2024 1:26:15
Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his exper...
Album 6 Track 7 - What's Poppin? AI: Behind the Bot 29.02.2024 34:52
Album 6 Track 7 - What's Poppin? AI: Behind the Bot What’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop for an organization's AI needs. If you've ever won...
Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki 23.02.2024 1:28:07
Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't...
Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up 12.02.2024 25:45
Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up We are back with another Super Bowl Ad Chop-Up with DC, LT, and Jeff. The commercials are a much-anticipated part of the Super Bowl, and there are many things to consider when deciding if a brand's ad was a hit or a flop. Join us to learn about the guys' favorite ads for this year's Super Bowl and the ones that missed the mar...
Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties 09.02.2024 35:37
Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties What’s happening Brand Nerds?! We have a special episode of What's Poppin' right on time for the Super Bowl! We know that if you watched the AFC Championship or scrolled social media lately you've come across the Chiefs and Taylor Swift, a merging of sports and entertainment. We are diving into the much-talked-about couple - from a b...
REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel 01.02.2024 1:18:21
REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way....
Album 6 Track 3 - The Confucius of Marketing, Andrew Springate 25.01.2024 1:15:24
Album 6 Track 3 - The Confucius of Marketing, Andrew Springate What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Co...
REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact 18.01.2024 1:15:27
REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom! We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadersh...
Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran 12.01.2024 1:34:28
Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking...
Album 6 Track 1 - Welcome to 2024! 04.01.2024 39:04
Album 6 Track 1 - Welcome to 2024! Can you believe we have had 6 years of Brands, Beats, and Bytes?! We are kicking off our 6th album looking at up-and-coming marketing trends of the year and thoughts on how DC and LT can see them play out in your business' marketing strategy. Here are a few key takeaways from the episode: Forbes Top 10 Marketing Trends in 2024 Artificial Intelligence - How to Us...
Album 5 Track 34 - Wrapping Up 2023 28.12.2023 33:26
Album 5 Track 34 - Wrapping Up 2023 Brand Nerds! We are wrapping up 2023 with some of our key highlights and lessons we've learned throughout this year! The perfect ending for our 5th album as we prepare to launch incredible things in our 6th. Here are a few key takeaways from the episode: Workaholic Behavior is not the vibe w/Paige Young Family over everything w/Roger Fishman The joys of things...
Album 5 Track 33 - Work Your Brand w/Jamie Schwartz 22.12.2023 1:25:04
Album 5 Track 33 - Work Your Brand w/Jamie Schwartz What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of expe...
Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young 15.12.2023 1:20:27
Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the epis...
REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, 07.12.2023 1:00:09
REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more. Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne’s tech a...
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