Brands and Brews Marketing Podcast

Ger Flanagan joins Jesse McFarland on the Brands and Brews Marketing Podcast to talk about ghostwriting, LinkedIn outreach, and what it really takes to grow your influence as a business owner. Ger, founder of Acquired Digital, shares his journey from sports journalist in Ireland to agency founder helping others win on LinkedIn. If you're building a personal brand or running outreach campaigns, thi...

In this Season 5 kickoff episode of the Brands and Brews Marketing Podcast , host Jesse McFarland chats with William Turner—Lead Writer at SpearPoint Marketing and founder of William & Friends. Over a couple of brews, they dive into William’s path to entrepreneurship and the 8 lessons he’s learned as a young agency owner, including why boldness matters, how to find mentors, and why there’s no...

In this episode, we meed with conversion specialist and owner of Site Tuners, Mary Greif. Marty shares his 3 questions for all website visitors and when and how to use call-to-actions on website. This is a great listen for anyone who is looking to increase website conversions (amateur or pro).

Jesse meets with Tom Winter - Founder of SEOwind. This is the second episode with Tom as we further discuss "What's New" in AI SEO.

In this episode, hosts Jesse and Kirill speak with Laurel Lane about the evolution and the future of marketing education. Laurel Lane is a Marketing Lecturer at Metropolitan State University of Denver.

Welcome back to Season 4 of the Brands and Brews Marketing Podcast. In this episode, Jesse and Kirill will explore the differences in marketing tactics and strategies between B2B and B2C sectors.

About The Guest(s): Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs. Summary: Dustin Howes joins the Brands and B...

Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside A...

Are you a startup struggling to grow your brand and create demand? In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023. The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time. Andrew emphasizes the importance of using e...

Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies. In this episode, Jessica shares how to scale your coaching or consulting business. You can find this episode here: https://brandsandbrews.c...

In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to t...

In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :) Here's a timestamp: Montucky Cold Snack Branding [00:00:48] Difference between Designer and Creative [00:04:15]  Value of Good Design for Companies [00:06:03]  The role of des...

Jesse gets a lesson on the beer industry with the host of Good Beer Matters, Jeremy Storton. In this episode, Jeremy shares his knowledge of good beer and the story of Czechvar vs Budweiser. Plus, the challenges of growth and marketing in the beer industry and what it takes for a brewery to flourish in today's competitive environment. Further, a segment on how to get started in the beer indust...

In this episode we talk about the value of YouTube Ads and the fundamentals on how create them. Marcus Svedin is a YouTube Ads Specialist and the Co-Founder of Titan Marketer. He shares with us (in detail) on how a SMB should properly create a Youtube Ad from A to Z. This includes, targeting, budgeting, and the script of the video. Also, strategies for business owners to maximize their budget with...

Most demand generation and marketing peeps have a relatable struggle in 2023. With a questionable economy, cutbacks are common theme. In this episode, Paul Slack, CEO of Vende Digital, and host Jesse McFarland how to scale up marketing in 2023 with less resources. They also discuss what has changed with the modern B2B buyer and a special segment for young marketing professionals. This and more as...

Branding is constantly evolving. In this episode, Jesse meets with branding director, Suran Ravi and he shares where brands struggle and examples of ones that do it well. Plus, branding in the metaverse and some great insight for emerging marketers. This and more as they talk about marketing while drinking beer.

Alan Tarr is the Founder and Chief Content Officer of "How To Write Copy" at Write Like a Madman University, and..... he love's to write. Alan is a true "Madman" and trained at a top-5 Madison Avenue ad agency and has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the...

Jesse and Kirill play a CMO draft game to demonstrated how they would create a marketing strategy with a limited budget. They each pick one marketing channel (SEO, PPC, Social, etc.) at a time and then explain why they chose that channel. Each channel is then removed from the draft board after it's picked. Listen to hear what they chose and you can see the draft board and Jesse and Kirill'...

Ryan Burklo is a financial advisor and senior partner of Quantified Financial Partners and the host of the Beer and Money podcast. In this episode, we talk about how podcasting generates demand for his business and how its a key marketing initiative for creating new customers. This and more as we talk about marketing, while drinking beer.

Dmitry Popov is the cofounder of Tomi,ai, a predictive marketing technology that analyzes website users and predicts their potential lead value. In this episode, we talk about the relationship between sales and marketing teams and how to improve lead scoring.  All this and more as we talk about marketing while drinking beer. 

Mason Cosby is an emerging B2B marketing leader. In this episode, Mason shares his strategy for Content Marketing both for the company he works for and his own personal brand. Plus, he provides some amazing tips on how to grow an active following on LinkedIn. Additionally, a special segment on becoming "employable" for marketers who are currently out of work. All this and more as we talk about mar...

In this episode, Jesse and Kirill meet with Tiger Safarov about his journey from an immigrant to an entrepreneur and founder of Zen Supplies. Also, how he found a niche in the dental industry. And, how he's utilized content marketing to grow his brand. All this and more as they talk about marketing, while drinking beer.

Chris Roche is a nomad marketing consultant and entrepreneur. On this episode he shares his journey as an entrepreneur and marketing agency owner. Chris is the CEO of Catalyst Consulting and he's actively helping marketers turn into entrepreneurs and has a course called The Independent Marketer. The Independent Marketer is now available online. 

Cohost Kirill Kniavez is back! In this episode, Jesse and Kirill talk about layoffs in the 2022-2023 recession and why marketers are first to go. They share personal stories on #layoffs and how they lead to career milestones for both Jesse and Kirill. Plus, what you can do to help prevent getting laid off by increasing your "perceived value" in the workplace. And, a segment for those open for work...

In this episode, Michael Shearer shares his experience as a demand generation leader in the B2B space and the differences of creating and capturing demand. Michael is a marketing leader with over 20 years of experience and has a vast background in analytics, creative, and marketing technology at B2B SaaS startups and marketing agencies.  We hope you enjoy this episode as we talk about marketi...