BrandBuilders

Okay, listeners – raise your hand if you struggled with eating healthy last year – Now raise your hand if one of your New Year’s resolutions is to eat better – If your hand is up, your resolution is also the number one resolution made by folks every January, along with exercising more. (You can put your hands down now.) The big question is HOW.  You’re also not alone if you’ve run out of creative...

Hitting the road this weekend? Along the way, you will see some of the most creative advertising work around…. on billboards. Adams Outdoors is one of the largest billboard advertising companies in the country and they have an office right here in Charlotte. Gale Bonnell and Jason Brannon from Adams are joining us today on the BrandBuilders Podcast.

A lot of us already belong to a business networking group, which means we’ve attended some happy hours, met people, collected business cards, and…. moved on. One professional networking group, though, wants you to put your time and talents to work for a good cause NOT necessarily related to your business – to help you grow personally and professionally. The Charlotte Business Group calls itself th...

When you have kids, you work hard to keep them active. In addition to “go play outside,” you also want them involved in some sort of coached sport so they learn good fundamentals of hard work and fair play. How do you do that, especially when they’re young? Well first, you emphasize the fun, because kids learn best through play. Our next guests on the BrandBuilders Podcast know that too, because t...

Getting new tires is probably not high on everyone’s list of ‘fun things to do.’ And you know who else noticed that? The manager of a tire store. Paul Hosage became an area manager of a tire chain, but he noticed along the way that customers, while happy to have new tires, almost universally did NOT enjoy sitting in the waiting rooms of tire stores. So he and his brother Alex came up with an idea:...

If you’ve ever been to summer camp – or even recess at school – you’ve probably grabbed a ball and dashed towards the pavement with the big painted square divided into four parts. Yes, foursquare. And as you grew up, you progressed to friendly games of volleyball at your company picnic or the beach. But what if you could combine the two? Seems like a no-brainer, right? Well, someone did. Three chi...

Finding the right strategy for business is like standing at a 5-point intersection and wondering which turn will take you where you want to go. The smartest thing to do is ask someone who’s been there before, and follow their directions. Thinc Strategy is that partner who will guide you down the path to make your business successful. Their Founder and CEO, Cindy Anderson followed her own path of b...

Could you use a little motivation right now? Is month after month of working at home, kids learning at home, and cooking at home, left you feeling in a rut? We’ve got the guy who can help. Our next guest on the BrandBuilders Podcast is someone who can look deep into your story, ask the right questions, and tell you exactly how to lift yourself up and get going. Jeff Nischwitz is owner/founde...

Our country is looking for ways to safely return workers to offices and keep businesses open, even as a second surge of COVID threatens to set us back. Employee health surveys are one way, but wouldn’t it be easier to have a data-driven way for employees to test their own health before they leave home? Well, yes – and there’s an app for that! A Charlotte-based app developer has created a way for w...

It’s no secret this has been a tough year for breweries. Along with the rest of the restaurant business, breweries are under strict limits about how many people they can serve indoors. Now imagine you are building out your lifelong dream of opening your brewery when COVID hits – and you have to call an audible. That’s exactly what Petty Thieves Brewing did, and still opened in September just north...

Construction is booming in Charlotte, and there are plenty of companies around to choose from — but only one with a dog in its logo. Tyler 2 Construction has one of the most recognizable logos in town because, frankly, it’s cool to have a dog on your official brand and no one expects that from a construction company. (The Charlotte Observer even did a story about the dog logo!) Tyler 2...

No one likes for their hands to get cold or for their beer to get warm, and Kenny Ramsey has come up with a solution for that. It’s not your normal can koozie though… it’s the culmination of 10 years of thermodynamic technology at work. Kenny is the creator of 22below.. maker of the “subzero” koozie.. which is based in Charlotte and Made in the USA.

Whatever your product or service is, you depend on marketing to sell it. We have a thriving marketing talent pool in Charlotte, and The Creative Group is that agency that matches talent to the companies where they can fit in and shine the best. Ashley Porto is Division Director at The Creative Group – a division of Robert Half agency – and she’s also the incoming president of the...

As long as there is business, there will be consultants creating ways to make it faster, more efficient, and more profitable. LeapPoint is a consulting firm for finance, HR, IT, marketing, and government… to name a few. And in 2018, it was named to Forbes’ list of America’s Best Management Consulting Firms — a high honor! That same year, LeapPoint also acquired JumpSeat, a...

There is a lot that goes into building a new home from the ground up, but to build a brand new home that matches the look and feel of an older neighborhood is a real gift that requires some homework. That’s what we’re seeing right now in some older Charlotte neighborhoods like Enderly Park, and that’s where our next guest on the BrandBuilders Podcast is hard at work. Jeff Chance is a custom builde...

Right now, a spa day sounds good. Maybe a deep-tissue massage, a body wrap, or a facial? It’s been a while for some folks, because of COVID-19. And if you’re in the spa business, it’s been a tough time… especially if you opened the door on your brand new salon on March 1 st ! Our next guest on the BrandBuilders Podcast did just that. Palestra Spa moved into its new location off Providence Road in...