Brand Master Flash

Work in marketing or communications? Ask yourself two questions: 1. Is our brand visible to the outside world? 2. Does our message vibrate? If not, then it’s time to challenge old ways of thinking. Your continuous drive for excellence and growth has a story. Tell it. The ups and downs. Talk to your people. Get your best minds together and go back to basics. Have some fun. Create some fresh communi...

Well, 2021, that escalated quickly. Pick yourself up, dust yourself off and let's think brand. Time for a check-in and to make sure we have our house in order. Are you looking to strengthen the foundation of your brand, build a team of world-class talent and generate more income? Or is there some fixing to be done? I've broken down a 6-part check sheet with meaningful questions to run off your own...

Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quick...

You're on a mission to create more revenue from your website, but it's a perplexing task if you're not a web wizard. It looks good, it works fine and your copy says everything you want to say - but your website visitors are dropping off before they buy. Most marketers, sales managers and business owners are unsure how to improve design, functionality, technology, processes and pipeline generation...

Checking in with our colleagues, friends and loved ones is more important now than ever. So many of us are living in our little bubbles, just keeping our heads down and trying to get through the current pressures and problems. It's harder to spot the mental struggles of our peers while we're all more isolated. Just check in: at the start of meetings, in a text, over the phone - that little 'how ar...

Profit is -- and will always be - a driving force of any business. But have you considered how powerful purpose can be, not only for your soul but for the bottom line? Purposeful brands have the potential to make more money as well as make a positive difference for their team, their customers and the world around them.

Firstly, total respect for making it through uni during this crazy time - I tip my hat to you. Now what? Yes, it's time to start your creative career. The days of sending your CV to every agency on the planet is outdated and ineffective. You need to get personal. Focus on your portfolio and connect with companies that mirror your values and value your work. Here are 5 tips to give you an advantage...

It's been a tough old 6 months and like everyone else i've been adjusting with the new norm. I've been keeping my head down and here are 5 things i've learned through COVID.

In most businesses we have a process and system for everything. But do we have a creative process? Be more customer-centric and use creativity and design thinking to solve problems, innovate, create new products and solve complicated problems. In this episode I will run through my creative process from brief to delivery. Enjoy!

Calling all tech marketers and leaders. Product-led, feature-driven, jargon overload marketing is a no-no. It's time to simplify the message and deploy your marketing content in a new way. Thought about using animated explainers? Well, if not, this episode is for you. Enjoy.

Every business encounters challenges, barriers and issues on a daily basis, but what do we do to overcome them? This episode dives into idea generation and a winning process that works every time. Build a team, get your Post-it notes out and let's get creative. Time to become an idea-generating machine!

I caught up with my good pal Tim to chat all things Covid-19. Some awesome take-aways from this 67 minute chin wag. The rise of facilitation, design-thinking, innovation and getting rid of the gubbins. Put the kettle on and get some bickies cus this is a cracker.

I caught up with Paul Ince from Likemind media and MarketEd Live to chat about all things COVID-19 and its effect on our personal lives, our children and businesses. Lots of nuggets in here if you work in marketing and some sound advice from someone with bags of knowledge. Enjoy.

Money doesn't have to be the root of all evil. It should be an honest, simple transaction between two parties. Tyrants, hustlers and scrimpers: why do we fear the M word so much? In this episode I discuss all things cash and, most importantly, how to get paid (the full amount) on time. Enjoy.

Relationships not dictatorships. Have you ever worked with a client (or agency) that treats you like shit? Being talked down to, made to feel inferior or even bullied. Few tips and strategies to prevent a servant master relationship or how to ditch that douche!

Managed to go for a run and record a quick piece of content. Week 1 of the lockdown and it's Family first. Buying food, clearing out sheds and staying in touch with clients. Rock n roll baby. Trying to document thoughts, feelings and this crazy time.

Ignoring emails, missing deadlines and going AWOL. This show talks about communication and why it's the biggest culprit to project break downs. Time to get your head out of the sand and communicate the ass out of a working relationship. Enjoy!

So as we start this rollercoaster that is the COVID-19 pandemic outbreak, I catch up with Rob Watson from Decentered Media to discuss how it is effecting us personally, our communities and city and what is happening socially, politically and environmentally. I believe it's important to document this historic, disruptive and lethal time. I will aim to speak to as many people possible to try and get...

"Could you make that bit green? No, that's too green, could you change it to a green that's a little less... green?" Do you ever get the feeling that a project will never end and that you'll be working on amends until the day you die? It is resolvable: I'll explain how to structure a project to reduce amends, improving the client relationship and the outcome of your work.

Can you make the logo bigger? Can you make it pop? I've shown it to my grandma and she doesn't like it....Fiiiggghhhtt!!!!!! Creativity and relationships form the foundation of any great brand reputation but how do we resolve or avoid confrontation and conflict. In this episode I will be discussing creative differences and solutions to stop having a big ol'punch up. Enjoy. Thanks to Yrral on the e...

As business owners, leaders, marketers or creative entrepreneurs we may already know about positioning... or do we? The first bite is the eye so make sure you get your brand image on the money. Shoddy looking brands get pushed aside. Sharp looking brands eat first. Time to supercharge your BIP. Big shout out to Yrral on the edit and motion graphics. Thanks to Le Gang, Emergy 8 and The Passion Hi-F...

This is my first show. It's all about me. Enjoy! Thanks to Le Gang for the tunes- https://soundcloud.com/thisislegang