Beyond Marketing - The Podcast.

In this episode, Daniella Helayel, fashion designer, entrepreneur and founder of ISSA London , sits down with Maira Genovese, Founder & CEO of MG Empower, to explore the extraordinary journey that took her from leaving Brazil to building one of London's most recognisable fashion brands. From unexpectedly dressing Catherine, Princess of Wales , for her engagement announcement, to seeing ISS...

In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Firdaous El Honsali, Chief Marketing Officer Noli & Former Global Dove Vice-President, for a deeply honest conversation about purpose-led marketing, female leadership, and the future of beauty. From growing up in Morocco with beauty rituals passed down through generations, to leading campaigns like Courage Is...

In this episode of Beyond Marketing, The Podcast, Maira Genovese sits down with Bernardo Vasconcelo s, one of the world's most sought-after hairstylists and founder of luxury haircare brand BCO, for an unfiltered conversation about building an empire from nothing, and what it really takes to stay at the top. From selling Yakult outside his mum's garage salon in São José dos Campos, to wash...

What does it really take to turn one of Britain's simplest desserts into one of the UK's most loved food brands? In this episode, Maira Genovese, Founder & CEO of MG Empower, sits down with Kim Innes, Founder of Humble Crumble, to explore the unexpected journey behind one of the UK's most loved food brands. Together, they discuss why the best brands are built by listening rather than telling,...

In this episode, Niamh O'Donoghue Head of Content Strategy and Social Media at Stella McCartney, sits down with Maira Genovese , Founder & CEO of MG Empower, to explore the extraordinary journey that took her from relearning how to walk after a life-changing spinal condition to leading the content strategy for one of the world leading fashion houses. With a career spanning British Vogue and Vi...

What makes a space unforgettable? And why do some environments instantly make us feel calm, inspired or connected? In this episode of Beyond Marketing , Maira Genovese sits down with internationally recognised architect and ELLE Decor USA A-List designer Juliana Vasconcellos to explore the psychology of space and the powerful role architecture plays in shaping human emotion, behaviour and experien...

Why do some marketing agencies thrive while others struggle to survive? In this episode of Beyond Marketing, Maira Genovese sits down with agency growth advisor and expert Ivan Fernandes to unpack the realities of building, scaling and reinventing independent agencies in today’s rapidly changing industry. Drawing on more than two decades of experience across global agency groups, challenger networ...

In this episode Maira Genovese sits down with Vanessa Kingori, one of Europe’s most influential business leaders and former Managing Director of Technology, Media & Telecoms at #Google. From her childhood across Kenya, St. Kitts and London, to becoming British Vogue’s first female Publishing Director and Condé Nast UK’s first Black Publisher, Vanessa’s career is a story of bold reinvention and...

In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Maya Raichoora, UK's number one mental fitness and visualisation coach, book author, keynote speaker, and Nike's first-ever mental fitness trainer, to explore what it truly means to train the brain for peak performance. From being diagnosed with a debilitating illness at 15 to fully overcoming it with no s...

In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Lady Barbara, award-winning creative director, artist, style director, and visionary, to explore what it truly means to create from a place of purpose, identity, and spirit. From growing up as a first-generation Italian Nigerian in northern Italy to leading global campaigns and exhibiting at Photo London, Lady Bar...

In this episode of Beyond Marketing, The Podcast , host Maira Genovese sits down with Tatiana Alonso , CEO of Gerando Falcões International, to explore why brand purpose often fails without action. From a global legal career to leading impactful initiatives, Tatiana shares how purpose must move beyond intention into long-term commitment. They discuss why philanthropy isn’t a quarterly strategy, wh...

 In this episode of Beyond Marketing, Maira Genovese sits down with Matthew Spiteri, Head of Global Brand Communications & Advocacy at Kérastase, L’Oréal, to explore his journey from Sydney, London and now Paris, and how those experiences have shaped his perspective on leadership, culture and brand building. Together, they unpack what brand advocacy really means today, why most brands struggle...

In this episode of Beyond Marketing,  The Podcast , Maira Genovese sits down with Georgia Dayton , PR consultant and co-founder of the Made By Mammas podcast , for an honest conversation about identity, ambition, and the reality of balancing career and motherhood. From the moment many women quietly face asking “Who am I now?” to the pressure of “having it all,” Georgia shares why the truth is ofte...

In this episode of Beyond Marketing, The Podcast, Maira Genovese sits down with Gabrielle Figueiredo for a conversation about identity, visibility, and building your own path while living in the spotlight. Known publicly as the wife of Gabriel Magalhães, Brazilian footballer playing for Arsenal, Gabrielle shares the story behind the title. One that began long before football, cameras, or London. A...

In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower, sits down with Bianca Franklin, Global Business Development - Lead for Music & Brand Experience at H&M, for a deeply human conversation at the intersection of music, marketing, leadership, and culture. Born and raised in San Francisco and shaped by a multicultural upbringing, Bianca shares how...

In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower,  sits down with Juliet Mayhew, Entrepreneur and Philanthropist, for a deeply human conversation about purpose, generosity, and the power of life transformation. Raised across cultures and shaped by a global upbringing, Juliet’s life has been defined by curiosity, creativity, and a strong “give first” m...

In the opening episode of Season 6, Maira Genovese, CEO & Founder of MG Empower  sits down with Sir Martin Sorrell for a direct and wide-ranging conversation about work, AI, and what’s next for marketing. Founder and former Chief Executive of WPP, and now Executive Chairman of S4 Capital, Sir Martin brings decades of perspective to a moment of deep transformation across the industry,  and sets...

In this episode of Beyond Marketing, The Podcast, our host Maira Genovese, Founder & CEO of MG Empower, sits down with a true icon of the creative industry: Eduardo Maruri, the man behind 160 Cannes Lions, Founder & Creative Chairman of Maruri Agency. But this conversation goes far beyond the trophies. From launching his own agency in Ecuador at just 23, to being elected to Congress and le...

 In this episode of Beyond Marketing, The Podcast , our host Maira Genovese sits down with Ligia Patrocinio, Global Head of Desperados at Heineken, to unpack what it really takes to stand out in one of the world’s most competitive and creatively saturated categories. From winning Cannes Gold and Silver Lions to building culturally resonant, creator-led campaigns, Ligia shares how bold thinking, re...

In this episode of Beyond Marketing, The Podcast , our host Maira Genovese, Founder and CEO of MG Empower, welcomes Tati Lindenberg, newly appointed CMO of Home Care at Unilever, and one of the most powerful voices in purpose-driven brand leadership today. Tati reflects on her incredible journey from a small town in Tocantins, Brazil, to steering global narratives that reshape culture through mark...

From rejection emails to standing on the Forbes 30 Under 30 stage, Bita Jedo’s journey is anything but typical. In this episode, she opens up with our host, Maira Genovese  about growing up outside of privilege, breaking into the industry without connections, and the resilience it took to rise through the ranks of global agencies and tech platforms.  Now a creator in her own right, Bita shares wha...

Can circular fashion beat fast fashion? In this episode, we sit down with Steve Dool, Senior Director, Brand & Creative at Depop, to explore how the platform is reshaping the way we shop, sell, and think about fashion. But before we dive into Depop’s bold mission, we rewind to Steve’s own journey, from writing for GQ and The New York Times to navigating career pivots that led him to the forefr...

From magazine covers to coffee counters, Stacey Britt Fitzgerald’s journey is a masterclass in reinvention. Now the Brand Director at #GRIND, one of the UK’s most culturally relevant coffee brands, Stacey reflects on her evolution from editorial beginnings at Glamour and Condé Nast to leading bold, community-driven marketing at the intersection of culture and lifestyle. In this episode, she shares...

What does it take to lead marketing at a global scale, and stay humble in the process?  In this episode, Javier Meza, President & CMO of Coca-Cola Europe, joins Beyond Marketing, The Podcast,  to unpack his journey from Ecuador to World, his passion for learning and mentorship, and how he’s helping Coca-Cola shift toward an experience-first marketing model. With stories on leadership, culture,...

What does it take to build a digital empire that reaches over 15 million people a month? In this episode, George Bacon, founder of GBM Media, takes us behind the scenes of the viral UK meme pages like Great British Memes and That Girl Page . With zero reliance on personal branding or even a face showing up on the content, George reveals how culture, humour, and emotional storytelling fuel communit...