Best Seller Podcast

Willis Turner, author of 42 Rules for Engaging Members Through Gamification, discusses how companies can apply gamification principles into their everyday business dealings whether internally with their employees or externally with their customers. Turner argues that companies can install a “silver, gold, diamond” status that hotels and other leisure businesses have to their internal culture. Ever...

Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying attention and that you’re “in the moment.” Rubin states that in today’s heavily connected world, the line between business and personal...

In her book Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose, Meridith Elliott Powell talks about the need for both leaders and employees to take responsibility, not only in their work life, but in their personal life as well. She decided to write the book after discovering how powerful taking ownership of your own life and career can be. Powell feels that, “If people could...

In his book Big Social Mobile, author David Giannetto explains to Best Seller TV host Taryn Winter Brill the three initiatives that companies are spending money on right now, but ironically, are still struggling with trying to get it right. The three initiatives are: big data, social media, and mobile technology. Companies are investing significantly in these three initiatives more than ever, but...

Michelle Tillis Lederman, author of The 11 Laws of Likability sits down with host Taryn Winter Brill to discuss why likability is everything and why people want to do business with someone they like over somebody who has a better product or even a cheaper price. Lederman points out that you must be true to yourself and authentic as you cannot make others like you but you can enable them to see wha...

In her book, Coming Alive: The Journey to Reengage Your Life and Career, Ruth Ross talks about her personal decision to leave her corporate job in Human Resources after a thirty-year career as she was able to self-diagnose her disengagement in the workplace. She cites a Gallup poll putting employee disengagement at 87% globally – 68.5% in the U.S. alone, but what is engagement? Ross also states th...

Linda Kaplan-Thaler, co-author with Robin Koval, of Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary, explains what ‘grit’ is and why is it important to have it.  Today’s greats weren’t born great – Michael Jordan didn’t make his basketball team in high school; Steven Spielberg didn’t get into film school. Passion and tenacity are the reasons they made it b...

From iPhones and iPads, to laptops and watches, almost everyone has a screen they use on a regular basis; so sales professionals are adapting their techniques to fit the technology.  Times have changed and so have sales techniques, and screen-to-screen selling has become a sign of the times. Executives need to be able to make quick decisions, especially with dynamic changes in the marketplace. Sal...

In Think Big, Act Bigger: The Rewards of Being Relentless, best-selling author Jeffrey Hayzlett talks about a myriad of topics that can apply to everyone, regardless of business industry. Hayzlett believes that in order to act big, you need to be a bigger, bolder version of yourself, be comfortable with who you are, ignore the naysayers and surpass the self-imposed obstacles. The book offers a ser...

David Horsager, author of The Daily Edge: Simple Strategies to Increase Efficiency and Making an Impact Every Day delves deeper at what it means to be efficient. While we all have academic knowledge of what being efficient is all about, he encourages his readers to ask “how” at least three times. Horsager identified two critical problems with other productivity books: they pushed productivity at t...

Bob Caporale, author of Creative Strategy Generation discusses in his new book how to compose a strategy using a creative process. This book is meant to be a guide to creating original and successful business strategies enabling individuals to think differently and then applying that thinking to something that hasn’t been done before. Caporale stresses the importance of not using fill in the blank...

Evan Hackel is the author of Ingaging Leadership, A New Approach to Leading that Builds Excellence and Organizational Success, and the book is about how you involve people, inspire people and how to get the best out of the organization. He argues that sometimes people are engaged but not involved (the “I” of ingaged stands for involvement). Hackel believes in involving employees in the decision-ma...

In his book, Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal best-selling author Wally Hauck talks about why the typical performance appraisal needs to be replaced. He discusses how the current system takes away from the ability to take advantage of a company’s most important asset, its people. These appraisals also erode the ability to trust the organization, whi...

Ilja Grzeskowitz, author of Think it. Do it. Change it.: How to Dream Big, Act Bold and Get the Results You Want sits down to talk about his new book which details a step by step process he uses with his clients to make change happen. He feels you need to fire the negative people from your life and that the fear of change can be your best friend. Think it. Do it. Change it. arms you with all the t...

What is your strategic approach to living and working in a digital world?  Shelly Palmer, the author of Digital Wisdom, joins Taryn Winter Brill on Best Seller Podcast on C-Suite Radio to discuss understanding the difference between a popularity contest and quality contest and how your online presence should match your offline presence. Learn more about your ad choices. Visit megaphone.fm/adchoice...

Allison Graham talks of her book From Business Cards to Business Relationships, which is a start-to-finish guide that demystifies the networking process and teaches how to truly benefit from getting connected. In the book is an easy-to-follow road map readers can utilize to take their business networking game to the next level.  Learn more about your ad choices. Visit megaphone.fm/adchoices

D. Keith Pigues, author of Winning with Customers, asks do your customers make more money doing business with you? Companies need to understand what their value proposition is and what things they can do differently for their customers that competitors can’t. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peter Friedman, the author of The CMO’s Social Media Handbook, shares how senior leaders can utilize social media as a place in which to foster an environment where customers can talk to each other and engage the brand to transform marketing for their brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dov Baron, the author of Fiercely Loyal, approaches the concept that millennials are now the future of business, and shares strategies for retaining such talent. Baron argues that millennials need a mission, vision, and purpose on Best Seller Podcast on C-Suite Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take for a company to build loyalists – better yet, zombie loyalists? Peter Shankman, author of “Zombie Loyalists” shares with Taryn Winter Brill on Best Seller Podcast who a zombie loyalist is, what companies are creating great zombie loyalists, and what your company can do to build your own fan base of rabid zombies. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features Shep Hyken, author of Amaze Every Customer Every Time as he explores the demanding and important world of customer service, and how stellar service can elevate a company from good to great using Ace Hardware as the model of great. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steven Haines’ discusses his book The Product Manager’s Desk Reference which is a “how-to” reference where business people can go to practice the art of product management and also examines the role of the “knowledge worker”. Learn more about your ad choices. Visit megaphone.fm/adchoices

Best-selling authors Michael Houlihan and Bonnie Harvey share their insight and expertise into why c-suite leaders must always keep an entrepreneurial mindset, and instill that entrepreneurial spirit company-wide are unique. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Paul, the author of Amp Up Your Sales, gives the audience an inside look at how salespeople can become the trusted sales professional telling why it is important to focus on the “how” of selling and helping the customer make fast and favorable decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott McKain sits down to talk about his book, 7 Tenets of Taxi Terry, and how one cab driver/entrepreneur’s approach, passion, and commitment to customer service can and should be applied to all businesses, companies, and organizations no matter the size. Learn more about your ad choices. Visit megaphone.fm/adchoices