Cherry Assistant
Behind the Founders
Behind the Founders is where we breakdown how founders actually run their businesses. from hiring to scaling and hard decisions. Produced by Cherry Assistant .
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Épisodes
Why Great Sales Starts With Understanding the Problem, Not Pushing the Sale- Cecilia Perez 07.10.2026 48:54
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 39: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Cecilia Arbelaez Perez ( https://www.linkedin.com/in/ceciliaarbelaez87/ ) about what sales really looks like when you take the pressure, ego and stereotypes out of the equation. --- Cecilia Arbeláez Perez...
Building the Future of STEM Education: How Vitalis Mutwiri Is Using AI & 3D to Transform Learning 18.09.2026 33:12
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 38: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Vitalis Mutwiri ( https://www.linkedin.com/in/vitalismutwiri/ ) about building an early-stage education technology startup, navigating limited resources, assembling a team, engaging education stakeholders,...
Former Accountant Building a Virtual CFO Business That Helps Companies Grow Profits 16.09.2026 37:13
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald ) talks to Tom Simic ( https://www.linkedin.com/in/tom-simic-66b897a0/ ) about building a business from the ground up, the financial strategies that drive profitability, scaling a virtual CFO firm, and the lessons learned from hir...
Building a Healthcare Business in the Age of AI- Iain Cahill's Journey 14.09.2026 36:40
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 36: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Iain Cahill ( https://www.linkedin.com/in/gewardzhealth/ ) about using AI to transform productivity, building businesses around customer needs, and strategically using offshore talent to scale during a cri...
What a 3x Ironman Knows About Building 100+ Businesses 02.09.2026 36:07
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 35: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Charles Cormier ( https://www.linkedin.com/in/charlescormierfounder/ ) about inding product-market fit, the importance of sales and choosing the right ICP, using podcasts to generate qualified leads, build...
From Consulting to Creative: Ravid Razak's Journey 01.09.2026 26:44
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 34: Ben Deckey ( https://www.linkedin.com/in/benjamin-deckey/ ) talks to Ravid Razak ( https://www.linkedin.com/in/ravidrazak/ ) about the impact of AI on the industry, the pivot in the business model, valuable insights into the operational structure, outsourcing, and work-life bal...
From Forensic Science, Recruiter, Real Estate to Founder: Chris Gulotta’s Unconventional Journey 31.08.2026 30:15
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 33: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Chris Gulotta ( https://www.linkedin.com/in/chris-gulotta/ ) about the misconceptions, challenges of AI and the importance of balancing efficiency and the human element. --- Chris Gulotta is the founder of...
How a Former Executive Assistant Started Her Own Recruitment Agency 28.08.2026 31:58
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 32: Ryan Bulpitt ( https://www.linkedin.com/in/ryan-bulpitt-8721a4206/ ) talks to Marlen Madrigal ( https://www.linkedin.com/in/marlen-madrigal-hc/ )about the importance of passion, resilience, and the human side of hiring as a staffing agency founder. --- Marlen Madrigal was a for...
From Defusing Bombs to Building AI: Lysander Cuevas Jr.’s Journey into Entrepreneurship 26.08.2026 38:25
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 31: Ryan Bulpitt ( https://www.linkedin.com/in/ryan-bulpitt-8721a4206/ ) talks to Lysander Cuevas Jr. ( https://www.linkedin.com/in/lysander-cuevas-jr/ )about leveraging AI, SEO, and human connection in growing his consulting firm and helping clients adapt to rapid technological ch...
The Evolution of QPC Group: Insights from Lisa Spark 25.08.2026 46:39
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 30: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Lisa Spark ( https://www.linkedin.com/in/lisa-spark-57300828/ ) about how unexpected life events propelled her into entrepreneurship and the lessons learned from her global travels. --- After her mother fe...
From Radio Producer to Founder: How Willa Kammerer Built Firestarter Around Identity & Delegation 21.08.2026 26:43
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 29: Ryan Bulpitt ( https://www.linkedin.com/in/ryan-bulpitt-8721a4206/ ) talks to Willa Kammerer ( https://www.linkedin.com/in/willakammerer/ ) about building a business around identity, personal branding, delegation, AI, and taking action before you have everything figured out. --...
Founding Empathive: How Ashley Janelle Built the UX Boot Camp She Wish She Had 18.08.2026 30:56
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 28: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Ashley Janelle ( https://www.linkedin.com/in/ashleyjanelle/ ) about her journey of identifying gaps in traditional UX training, leading her to develop a program that offers hands-on mentorship and personal...
Why Most Marketing Agencies Get It Wrong: Austin Rohleder on Building a Founder-First Agency 14.08.2026 24:28
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 27: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Austin Rohleder ( https://www.linkedin.com/in/austin-rohleder-ba6232213/ ) about building a founder-first marketing agency, leveraging AI and data, and the realities of growing a business from the ground up...
From Accidental Accountant to Thriving Entrepreneur: How Saadi Sabah Scaled an Accounting Firm 12.08.2026 23:41
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 26: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Saadi Sabah ( https://www.linkedin.com/in/saadi-sabah/ ) about taking the leap from corporate employment, learning to delegate, building a team and sustainable client relationships, and using AI and automa...
How a Father-Son Conversation Sparked a Boot Camp Revolution 10.08.2026 37:05
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 25: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Erik Gross https://www.linkedin.com/in/erikdgross/details/experience/ about the importance of fundamentals in tech education, the impact of AI, and the value of building a diverse student body. --- Erik Gr...
From Scaling Too Fast To Building Smarter: Nicky Fairclough on AI, Business Pivots & Founder Freedom 07.08.2026 44:50
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 24: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Nicky Fairclough ( https://www.linkedin.com/in/nicky-fairclough-92a6262b6/ ) about scaling too quickly, learning from costly mistakes, using AI to build leaner businesses, knowing when to pivot, and design...
From Homeless to Building 6- Figure Businesses: Marcel Löwigt on Sales & Scaling with Systems 03.08.2026 26:31
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 23: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Marcel Löwigt ( https://www.linkedin.com/in/10xmarcel/ ) about how to harness technology to scale your business effectively without the burden of high agency retainers. --- Marcel Löwigt is a serial entrep...
What If You Don't Need to Scale? Natasha Bhogal on Building a Business Your Way 27.07.2026 28:57
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 22: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Natasha Bhogal ( https://www.linkedin.com/in/natasha-bhogal-47026ab8/ ) about the importance of building long-term client relationships, learning to lean into resistance, and why founders don't always need...
Why Most Sales Teams Fail: Chuck Thokey on Building High-Performing Teams 24.07.2026 34:32
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 21: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Chuck Thokey ( https://www.linkedin.com/in/charlesthokey/ ) about building high-performing sales teams, developing talent, and transforming sales through ethical coaching and AI-powered simulations. --- Ch...
The Best Executives Aren't Applying Jobs: Here's how Christopher Haywood Rethought Executive Search 22.07.2026 32:06
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 20: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Christopher Haywood about innovative approaches to executive search and evolving practices over 15 years. --- Christopher Haywood is the founder of Strategic Executives Agency, specializing in executive s...
Building with Purpose: Stephanie Reese on Entrepreneurship, AI & Mission-Driven Growth 22.07.2026 25:55
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 19: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Stephanie Reese ( https://www.linkedin.com/in/stephanie-reese-hr/ ) about the role of AI, talent, leadership and capacity challenges in mission-driven organizations. --- Stephanie Reese is the founder of...
The Long Game: Lisa Colantuono's 25-Year Journey Building Lasting Partnerships 15.07.2026 44:05
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 18: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Lisa Colantuono ( https://www.linkedin.com/in/lisa-colantuono-ask/ ) about her 25-year journey in agency search consulting, the importance of trust, relationship-building, and authentic care in business su...
He Left Engineering. Moved To Colombia. Started Over. 08.07.2026 28:05
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 17: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Kavian Spells ( https://www.linkedin.com/in/k-spells/ ) about his journey from engineering to digital entrepreneurship, transition to Colombia, the importance of strategy, branding, and leveraging AI in bu...
She Lost Everything. Then She Rebuilt Careers for Thousands. 03.07.2026 26:35
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 16: Carmen Dörwald ( https://www.linkedin.com/in/carmendoerwald/ ) talks to Jan Barlow ( https://www.linkedin.com/in/janbarlow/ ) about how her holistic approach helps marginalized groups, including veterans, foster care alumni, and formerly incarcerated individuals, find meaning...
He Quit Corporate for $14/ Hour...Then Built A Thriving Laundry Business 01.07.2026 26:15
Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 15: Ben Deckey ( https://www.linkedin.com/in/benjamin-deckey/ ) talks to Ayad Mirjan ( https://www.linkedin.com/in/ayadmirjan/ ) about his journey of building Orange Bag Laundry from a residential service to a nationwide B2B logistics and laundry company. They discuss insights on...
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