Become a Media Maven

Today, I will let you know what I highlighted and why in part four of this Atomic Habits series. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are: Make it Obvious Make it Attractive Make it Easy Make it Satisfying Those four things to remember in each law are:  Cue Craving Response  Re...

Today, I will let you know what I highlighted and why in part three of this Atomic Habits series. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are: Make it Obvious Make it Attractive Make it Easy Make it Satisfying Those four things to remember in each law are:  Cue Craving Response  R...

This is the first book I’ve read twice. The first time I listened to it. This last time, I read it with a highlighter. Today, I will let you know what I highlighted and why in part one of this series. I’m doing this selfishly because I think this is a great way for me to retain what I read. I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank. So here’s h...

This is the first book I’ve read twice. The first time I listened to it. This last time, I read it with a highlighter. Today, I will let you know what I highlighted and why in part one of this series. I’m doing this selfishly because I think this is a great way for me to retain what I read. I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank. So here’s h...

When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her.  She asked me a bunch of questions about the most overlooked and free way to find more clients. Unfortunately, LinkedIn Live audio events don’t automatically save on the platform, so I recorded it and am playing it here on my podcast for you to lis...

Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live.  If you’ve thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value. T...

I am thrilled to announce that my new book, Become a Media Maven , will be published next week.  After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route.  In this episode, I share the 5 reasons behind my decision. Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor...

Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast. Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses. In this episode, he shares the five growth levers and uses the exam...

Before recording this episode, I was one of those people who did not have a crisis communications plan.  Now I do… and you should too.  Linda Zebian , the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis. Then, when one hits, the five things to do to handle the crisis. In a world of social media and cancel culture, creating a crisis communication pl...

So many people want to know how to do their own public relations… when they’re ready. It’s shocking how many excuses I hear from people on why they’re not ready. Not big enough. Not well known yet. Not making enough money. Don’t have a team. Still have a full-time job. The beauty is, PR is what makes you all of these things. Here’s how. 1. Not big enough? Low on money. Need sales, need leads… need...

I’m going to break down the who, what, when, where, why, and how in this episode. If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program .  We worked on her very first pitch together which turned into a live 5-minute TV segment. To see that pitch, just visit TheExactPitch.com. Join Christina's newsletter for insi...

My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage.  I share this all the time with people. It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update. But instead of rehashing 35, I’m going to share the top 10 things to do. If you’re subscribed to my newsletter, you’ll get a free checklist you can dow...

In this episode, we're diving deep into the concept of contributed articles.  I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy. What exactly is a contributed article?  Why should you care?  I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms. Stay tuned...

Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it. Some things mentioned in this episode include: LinkedIn Post Castmagic Agorapulse Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to...

I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next. You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more. I decided to create a content flywheel on paper.  It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution.  Why...

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast. Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy. To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven...

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward. I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media.  In Spark...

This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR.  Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with l...

One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%. Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them.  Some things and resources mentioned in this podcast include: Josh Spector’s Skill Sessions The Lab wi...

This is an episode with show notes from the Duct Tape Marketing Podcast. Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk. Getting a nice mention in a magazine or newspaper read by your ideal client is an awes...

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online. Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework. Some resources mentioned in this episo...

I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about.  Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more. Listen to learn more about how to build an audience to grow your...

The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret.  They also hold you back from pitching to the media because you don’t think you’re ready or big enough.  I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and...

Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam.  It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation. P: Paid E: Earned S: Shared O: Owned Whether you're a marketer, PR pr...

I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more. While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities.  By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focuse...