Becky Li‘s Podcasts

Is experience really the most valuable asset in business and life? In this episode, I reflect on a 10-year journey of continuous transformation—from manufacturing to cross-border trade to localized operations in Europe—and the lessons learned along the way. Through real stories about team growth, leadership challenges, logistics breakthroughs, and personal development, I explore one core truth: ex...

“Difficult.” “Involution.” “No choice.” These are the words I heard most in 2025. As 2026 begins, how do we truly respond to an uncertain world—both in business and in life? In this episode, I share two core general abilities that matter more than any single skill: communication and learning adaptability. In a volatile market shaped by AI disruption and global shifts, technical skills alone are no...

What if curiosity—not discipline, not pressure—is the real driving force behind growth? In this episode, I share how curiosity shaped my journey from China’s manufacturing industry to building businesses in the U.S. and Europe. From visiting 149 clients in four months to rebuilding a company structure in the Netherlands, the true fuel was never fear or strategy alone—it was curiosity about the wor...

In today’s uncertain business environment, fear often feels bigger than the actual loss. In this episode, I share a real story about facing a legal challenge in the Netherlands and how shifting mindset changed the outcome. You’ll learn how subconscious fear shapes our reactions, why acceptance is the first step to clarity, and how to move from emotional overwhelm to rational decision-making. Throu...

How did we generate $7 million in revenue within six months in the U.S.? The answer wasn’t luck—it was a strategic shift in our position within the industry value chain. In this episode, I break down the real story behind our first breakthrough and how moving from a factory role to a market-facing role dramatically increased our profits and influence. Through two real business cases, I explain how...

Recently, we received urgent document requests from a Dutch security department. All files were in Dutch. Lawyers were involved. The team felt pressure. And I realized something again: Anxiety solves nothing. So I made a decision. I blocked the entire morning. Reviewed every document line by line. Translated emails myself. Re-aligned the team. What happened next was interesting. Not only did the s...

In 2026, as we welcome a new year full of plans and ambitions, I want to talk about something more important than effort — choice. Many people work extremely hard. They stay busy. They try everything. Yet the results remain average. Meanwhile, some people seem calm and focused — and still achieve what they want. Is it talent? Is it luck? Or is it something deeper? In this episode, I share two pers...

In this episode, Becky shares a first-hand, deeply practical reflection on how a Chinese manufacturing company entered the Dutch market from absolute zero — no network, no language advantage, no local resources — and gradually built a sustainable European presence. Drawing from three years of real market execution in the Netherlands, this episode focuses on how CEOs should think about localization...

In this episode, Becky shares practical and real-world insights on how manufacturing CEOs can build an effective localization team when expanding overseas, based on her hands-on experience operating in the Netherlands. Many companies struggle with localization not because of cost or recruitment difficulty, but because they underestimate cultural integration, trust-building, and management mindset....

In this episode, Becky shares real, first-hand experience on how manufacturing CEOs can build a strong local network when entering a new overseas market, based on her years of operating and localizing in the Netherlands. Rather than focusing only on sales or channels, this episode explains why local networks are one of the most critical — yet underestimated — strategic assets in global expansion....

In this episode, Becky shares a deeply practical leadership insight that has shaped her business decisions, partnerships, and team management over the past decade: transparent communication. Drawing from real experiences working with European partners and managing cross-border teams, this episode explains why communication is not just a “soft skill,” but one of the highest hidden costs — and compe...

In this episode, Becky shares a deeply practical leadership insight that has shaped her business decisions, partnerships, and team management over the past decade: transparent communication. Drawing from real experiences working with European partners and managing cross-border teams, this episode explains why communication is not just a “soft skill,” but one of the highest hidden costs — and compe...

This episode focuses on one essential capability for entrepreneurs and CEOs: execution. Many business leaders have ideas, plans, and annual goals, yet most of them never materialize. The root cause is not lack of ambition, but the gap between thinking and action. Becky explains that when ideas stay in the mind without being translated into concrete actions, timelines, and priorities, they create m...

Why do some entrepreneurs remain energized, curious, and alive even after decades in business — while others burn out? In this episode, Becky reflects on her entrepreneurial journey across three continents and shares why she sees business not just as a way to make money, but as a path to understand human nature, life, and herself. From observing people across cultures, to treating business like a...

In this episode, Becky shares deep reflections from her recent work experiences and real business scenarios, exploring a question many professionals and entrepreneurs quietly struggle with: Why do we lose clarity, judgment, and direction when anxiety and fear take over — and how can we regain inner stability to make better decisions? Through a real-life case involving a multi-million-euro project...

In this episode, Becky continues the series“How to Spot Opportunities in Crises”and dives into a critical but often underestimated topic in global expansion: choosing the right people to do the right things during localization . Based on a real administrative law case in the Netherlands, Becky shares first-hand reflections from her role as CEO — from evaluating legal advisors and navigating cultur...

A 10-Year Real Case: One Client, Three Roles, Three Outcomes This episode follows a decade-long partnership with a major French family business, revealing how one company evolved through: -OEM manufacturing -Parallel market development -Independent brand ownership And how each role unlocked completely different pricing power, influence, and returns. The Brutal Truth About OEM: Why You Only Control...

A Real CEO Problem: Vision vs. Organizational Resistance Why do CEOs often see opportunity while their teams only see risk? This episode dissects a real founder conversation and reveals why internal resistance is normal when entering unfamiliar markets—and how CEOs should interpret it strategically, not emotionally.  Information Before Orders: A Counter-Intuitive Growth Logic Most companies r...

Who this episode is for: CEOs, founders, and senior leaders who are responsible for revenue, strategy, and long-term growth. What you’ll gain from this episode: A mindset shift every CEO needs: Why obsessing over revenue targets often weakens execution, decision quality, and customer trust. The real drivers behind sustainable profits: Core capabilities, customer understanding, and process discipli...

This episode is a personal reflection on love, freedom, and emotional abundance—told through real life experience, not theory. During a solo journey through Greece, I reflects on how my relationship with love has changed over the years—from loneliness and emotional scarcity to inner richness and freedom. In this episode, you’ll discover: -Why many people feel lonely even when surrounded by others...

Everyone talks about freedom. Few talk about what it actually costs. In this episode, Becky reflects on long-termism not as a business strategy, but as a life philosophy—one that shapes decision-making, emotional stability, and personal independence over time. Drawing from years of entrepreneurship, cross-border work, and personal rebuilding, this episode explores: -Why short-term wins often lead...

Communication is everywhere in business—but it is also one of the most underestimated costs. In this episode, Becky draws from over ten years of cross-border entrepreneurial experience to unpack why miscommunication creates hidden friction, rising costs, and failed execution, especially in global and multicultural work environments. You will hear practical insights on: -Why communication is often...

This episode explores long-termism through real entrepreneurial experience, not abstract theory. Drawing from ten years of cross-border entrepreneurship—from China’s manufacturing industry to European localization—Becky reflects on why many breakthroughs that appear to be “luck” are in fact the result of long-term accumulation: trust, capability, mindset, and consistency. In this episode, you will...

Hi I'm Becky,Welome to 《Between World》  This is the first episode of 《Between World》. In this podcast, I share my ten-year entrepreneurial journey—from traditional manufacturing in China to building a localized brand in Europe. Rather than focusing on theories or formulas, I speak from real experience: the decisions, mistakes, and mindset shifts that shaped my path. Starting over in the N...