BE the Sought-After Entrepreneur Podcast

What if the qualities we've been conditioned to see as soft such as compassion, inclusivity, emotional intelligence are actually the most powerful leadership tools we have? And what does it look like to lead with those qualities in some of the world's most volatile environments? In this episode, Kathryn sits down with Pam Thompson, a global health consultant, author of three books, and f...

What if the very tools you're using to find clarity and direction are the same ones keeping you stuck in a narrow tunnel of possibility? What if the answers you've been outsourcing to astrology, AI, human design, and mentors have been inside you all along? In this episode, Kathryn builds on last week's conversation about magical thinking to explore how an over-reliance on systems —...

Are you using spiritual tools to seek clarity and direction or are you unknowingly outsourcing your own intuition, instinct, and inner knowing to a system that keeps you stuck in your head? What if the very tools meant to liberate you are actually feeding your need for certainty and control? In this episode, Kathryn unpacks the uncomfortable truth about over-reliance on astrology, human design, ge...

Are you feeling paralyzed by the constant noise around AI, the fear of being left behind, the endless new tools dropping daily, and the hype that makes it all feel impossibly urgent? What if there was a calmer, more grounded entry point into building with AI that actually served your business instead of overwhelming it? In this episode, Kathryn pulls back the curtain on exactly how she's usin...

What if being misunderstood isn't a flaw in your message but proof that your expression was never designed for mass media marketing in the first place? What if the frameworks, step-by-steps, and grade-four-level communication rules you've been following are actually the very things diluting the power of what you bring? In this episode, Kathryn unpacks three deeply ingrained beliefs that...

Have you ever poured your heart into a piece of content, hit publish, and then felt completely deflated when the likes and views didn't show up the way you hoped? Have you caught yourself wondering why someone else's light switch video is going viral while your deeply meaningful message barely registers? In this episode, Kathryn unpacks the raw and honest feeling of "what's the...

What if the pressure you feel to adopt every new AI tool isn't a sign you're behind but a sign the marketing is working on you? What if you could build with AI in a way that amplifies who you already are, rather than replacing your creativity with someone else's framework? And what if the most grounded thing you could do right now is slow down long enough to figure out where you act...

What does it actually take to rebuild after losing everything, not just the business, but the identity that came with it? When the pandemic wiped out Scott Proposki's photography empire almost overnight, he had a choice but to reinvent himself.  In this episode, Kathryn talks with Scott Proposki who spent 27 years behind the camera, photographing for National Geographic, The White House, HBO,...

Have you ever noticed that the trends dominating the online space aren't random – meaning alignment gave way to authenticity, which gave way to sovereignty, which gave way to embodiment, and that each one landed exactly when we needed it? What if that pattern isn't coincidence but preparation – a collective readying for an era where your ability to know yourself, think critically, and tr...

What if the reason you've felt so disenchanted with online marketing isn't a mindset problem or a visibility problem but a design problem? What if decades of embodied, sophisticated, hard-won mastery was never going to fit inside a hook formula, viral reel, or free masterclass funnel? Building on last week's episode, Kathryn goes deep on sophistication, mastery, and craftsmanship –...

For over 400 years, the belief that surrounding yourself with like-minded, high-status people in the right rooms would fast-track your success has felt not just true – it's felt safe. Paid masterminds, celebrity-led groups, proximity plays built on follower counts and influence. But what if that entire belief is being dismantled, and your nervous system is already starting to feel it? Kathryn...

What if the random obsession you keep dismissing — the sourdough baking, the knitting, the gardening, the fantasy novels — isn't a distraction from your purpose, but a direct signal toward it? And what if the reason you keep squashing those pulls isn't because they're impractical, but because you've been trained to only value what can be immediately monetized? Kathryn digs into...

What if every pivot you've made from corporate to entrepreneurship, from brick and mortar to online business has just been a millimeter turn that rebuilt the same construct you were trying to escape? What if the freedom you thought you were chasing doesn't actually exist inside the model you've been sold, and the real reason you're swirling isn't because you lack direction...

What if the pathway you've chosen to build confidence and attract aligned clients is actually destroying your confidence and bringing in the wrong people? Kathryn unpacks a theme she's been seeing in almost every client session for the past eight months, brilliant practitioners hiding their true gifts behind what they think will sell, creating group programs they don't want to run o...

Why does so much marketing feel like it's written by the same AI bot, hitting all the same patterns of three and ending with those choppy period-heavy sentences that no human would actually write? In this episode, Kathryn breaks down the single most important skill to develop in your marketing, writing with context, nuance, and specificity that creates that visceral "oh my god that'...

a cycle of fence-sitting, perfectionism, and never launching the thing that could change everything? In this episode, Kathryn explores a pattern she keeps seeing in her client sessions which is brilliant entrepreneurs who can see systems, connect dots, and synthesize multiple methodologies, but who won't put their work into the world because they're convinced it's not groundbreaking...

What if the reason you keep hitting roadblocks in your business isn't about strategy or tactics, but about your relationship with yourself and how that ripples into every business relationship you have? In this episode, Kathryn shares a story about working with a million-dollar brand that revealed the hidden patterns keeping entrepreneurs stuck at the starting line or grinding through growth....

What if your proven marketing strategies feel increasingly uncomfortable because we're in a massive energetic shift from homogenization to differentiation, from fitting in to survive to standing out to thrive? In this episode, Kathryn unpacks the 2027 shift from the Cross of Planning to the Cross of the Sleeping Phoenix and what this means for your business and marketing. She shares why cooki...

Have you felt like 2025 was one massive ego death where everything you thought you were supposed to be doing got stripped away and you're left wondering what the hell just happened?  In this final episode of the three-part series, I share my brutally honest year-in-review of 2025, the Year of the Snake. I walk through shutting off my Facebook ads in March (my main revenue source), retiring Sp...

Have you been building your brand based solely on your sun sign or what you think looks good, without considering how the visual experience of your brand either attracts or repels your exact people?  In this second episode of the three-part series, I'm breaking down how to use astrology to create brand aesthetics that reflect the wholeness of who you are. I share why my Scorpio rising means d...

What if the resistance you feel toward social media, creating certain offers, or showing up in specific ways isn't something to push through but a clue showing you exactly how you're NOT wired to work? What if astrology could give you the additional layer of nuance that explains why you keep attracting clients with not-enoughness around worth, why you need autonomy and financial security...

Are you running yourself into the ground in the name of ambition, when really your nervous system is so wired that slowing down feels dangerous? Have you tied your worthiness so deeply to your output that rest feels like a threat? What if the exhaustion, gut issues, and hormonal chaos aren't signs you need to push harder but signals from a body screaming for you to cultivate safety around sti...

Rebecca Matchett is a seasoned entrepreneur known for identifying market gaps and creating innovative solutions that transform industries With over 20 years of entrepreneurial experience, she has founded and led successful fashion companies including the global powerhouse alice+olivia and the groundbreaking fitness apparel brand TrioFit.  Driven by her passion for fostering inclusive communities,...

Have you ever felt like you’re giving your gifts away for free because you love what you do but deep down, you know something’s out of energetic balance? Maybe you’ve built your business around what feels safe or familiar, while the work that actually lights you up feels “too risky” to sell. What if the success you’ve been chasing isn’t about learning a new strategy but about trusting what’s alrea...

Have you done all the introspective work to understand what you want, identified your limiting beliefs, and expanded your worldview but now you're stuck on how to actually translate that into a business structure that works?  In this fourth and final episode of the Building From Your Design series, I'm showing you how to take everything from the previous three episodes and turn it into p...