Be Meaningful

We have a little history with Dan Vaughan, Executive Director at USA Cycling, and were eager to hear about his new role at the governing body. In this episode, Dan shares the organization’s vision to evolve from certifying races to influencing culture and someday seeing cycling become as popular in our communities as little league baseball and AYSO soccer. We discuss how the sport is actually many...

When brand agency Meaningful discovered this pioneer purveyor outside of Bend, Oregon, they knew they had to get the founder on their podcast. Hobbs Magaret not only has one of the coolest names on the planet, he is a true visionary who sees cattle as a vital part of a larger ecosystem that rehabilitates the land, improves agriculture and reduces global warming. If that sounds like a reach, listen...

Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O’Shea 50 minutes and hear him kick around the Melbourne-based company’s big vision with brand agency Meaningful. We talk candidly about moving beyond product success to helping people lead healthier lives, and how a compelling brand vision will energize stakeholders, from professional and amateur athletes...

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. In this short introductory episode, the three...