X-Factor Marketing With Wendy Forsythe

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Real estate agents are no longer the first call. According to Vija Williams, consumers now arrive armed with data from Zillow, ChatGPT, Claude and cash offer platforms before they ever talk to an agent. The agent's new job is to be the last opinion: the t...

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Gogo Bethke came to the United States from Hungary with $6, no English, and no professional network. She is now one of the most recognized names in real estate social media, with $80 million in production and a coaching company called Gogo's Real Estate b...

Tracy Taylor was fired from her Zillow Flex team on Halloween. Instead of joining another team, she went solo — and hit eXp Icon status and her best financial year in nearly 12 years in the business. In this episode, Tracy breaks down exactly how she built a client-first business without scaling a team: her "Real Talk Real Estate" brand, the open house playbook that skips sign-in sheets entirely,...

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Steve Farber has spent decades making the case for what he calls the most dangerous idea in business. Love is a business strategy. Not as a metaphor. Not as a brand value. As a genuine, practiced commitment to the people you lead and serve. In this episod...

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Jessica Nieto is a relationship cultivator, team leader of the Connect Team at eXp Realty, and co-founder of We Connect LA, a community for women in Los Angeles built around authentic connection without pressure or pitch. In this episode, Jessica breaks d...

When your next client asks ChatGPT "who is the best real estate agent in my city" — will your name come up? In this solo episode, Wendy Forsythe breaks down exactly how AI tools decide who to recommend, why it works completely differently from traditional search or advertising, and what every real estate agent can do right now to build the kind of digital presence that gets noticed. Wendy covers t...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Michele Roderick has been living with multiple sclerosis for 30 years. She had her first symptoms at 19, built a top one percent worldwide pharmaceutical sales career, helped build a brokerage for a decade, and then co-founded Now Nation with Courtney Twiss inside eXp Real...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Google Business Profiles across eXp Realty were being suspended and deleted without warning in 2026. Years of hard-earned client reviews gone overnight. Google support telling agents their cases were closed or that they were not even eligible to have a profile. In this epi...

Glenn Sanford built the first version of The Hub himself using AI tools and zero traditional coding. Seth Siegler, eXp's Chief Innovation Officer, took it from there. In this episode, Seth breaks down the full story of how The Hub came to be, what it is today, and how to access it. He also walks through the Google Business Profile crisis that hit eXp agents earlier this year, how eXp went directly...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Tom Bohn is six months into his role as CEO of Inman, and what he is building for the next chapter of real estate's most iconic media brand is worth paying attention to. Recorded live at Inman Connect, his first as CEO, Tom breaks down Inman 2.0 (the Bloomberg Terminal for...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Optimized YouTube Description Courtney Twiss opened her brokerage six weeks after her third daughter was born, built Twiss Realty Group into one of the top brokerages in the Yosemite foothills, co-founded Now Nation, and along the way picked up a lending company, a commerc...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Zillow processes more real estate leads than almost anyone on the planet. But knowing what to do with a lead once you have received it is a completely different skill. Jimmy Miller, Zillow's agent enablement expert, spends his days inside that exact problem. His job is hel...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Sean Soderstrom, founder and CEO of Courted, has built one of the most quoted data sources in real estate — and his numbers tell a story most brokerages aren't tracking closely enough. The average outgoing agent's production was $2.11 million. The average incoming agent re...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Amanda Miller did not enter real estate the way most people do. She came from a corporate retail career — eight years at Gap Incorporated and a director of training and development role at Tilly's — before making the leap into real estate in 2018. Four months into her new...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe What happens when an accomplished woman in real estate decides her career isn't the whole of who she is? She competes in a pageant. And she wins. In this episode of X-Factor Marketing, I sit down with Qadra Evans — a leader and connector I've known for years in the real es...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe In this episode of X-Factor Marketing, I'm giving you a front-row seat to one of the talks I'm most proud of — my keynote at HousingWire's The Gathering: "The Table Wasn't Built for Us: Stop Asking for a Seat." I open with the story of Anne Boden — a woman who spent 30 yea...

Russ Laggan did nine events in nine weeks. Thousands of agents. And the one idea he kept hearing from the best speakers in the room? Use AI to free up time to be a better human. In this episode, Russ — VP of Training at EXP University, author of Be Followable, and one of the most energetic voices in real estate training — breaks down exactly how agents should be thinking about AI right now. Not as...

Bennett Richardson came from Google, Politico, and Semaphore to become the Chief Marketing and Communications Officer at the National Association of Realtors (NAR). Less than a year into his role, he was promoted to CMO. His job: Market to three stakeholders at once - 1.5 million realtor members, Capitol Hill and policymakers, and the American consumer. And rebuild trust. In this episode, Bennett...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Brittany Hodak is the author of "Creating Super Fans" and she just gave one of the best presentations I've ever seen at eXpCon Vancouver. In this episode, Brittany Hodak breaks down the SUPER framework for turning clients into advocates (Start with your story, Understand t...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe James Rembert - you might remember him as the "Zillow Killer" - is now one of the sharpest voices in real estate on AI. He's telling agents to completely stop using ChatGPT and switch to Claude. "The hallucination capabilities are just too high. It's not built for business...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Episode Summary: In this episode of X-Factor Marketing, I'm sitting down with Krista Mashore — former top-1% real estate agent, digital marketing pioneer, bestselling author, and founder of a $72M coaching empire built entirely from scratch. Krista spent 17 years selling o...

She left a $1.8 million real estate career to start over from zero — and built a $72 million business in less than a decade. Here's exactly how Krista Mashore did it, and what real estate agents and entrepreneurs can learn from her playbook. ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Episode Summary: In this episod...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Jesse Dau went from nearly broke to building a $100 million real estate business—not through cold calls or door knocking, but through a camera and a YouTube strategy. He took out a $30,000 loan from his 401(k) as a last-ditch effort. Closed 24 deals his first year doing op...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe I've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this e...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Mike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mik...