touch point podcast

For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it...

In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.  Best Cold Open:  TP202 - Peppermint Desserts Most Pop...

In our annual holiday smorgasbord episode, host Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, a impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up...

Welcome to the TPS5 for the week of Dec 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: solving the 8-second rule for healthcare brands, how the pandemic has forced improvements to social m...

As the pandemic continues to stress the healthcare industry, the role of the healthcare professional is continually feeling the strain. And while applications for medical schools have seen a surge, the physician market has become more competitive. In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have...

Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: helping to prepare US consumers for the vaccine, how the pandemic has shifted our digital transformat...

The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by Steven Haimowitz, CEO of HealthCourse an...

Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinfor...

In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast. They reflect on the types of topics they’ve covered and even share a clip from their first conversation (in the first episode). After reflecting on the variety of guest experts on the show, they share a special montage of their most-featured guest, Ed Bennett, and the variety...

This Thanksgiving week special episode is designed to share a double helping of great content for the lengthy weekend. First up, hosts Chris Boyer and Reed Smith share a live podcast recording from #HCIC20 - where they welcome Ahava Liebtag from Aha Media and celebrated Reed’s and Ahava’s introduction to the 2020 Healthcare Internet Hall of Fame and all three discuss how they’ve seen change in the...

Welcome to the TPS5 for the week of Nov 20. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: communicating about vaccine hesitancy, clinicians unable to access telehealth from EHRs, senior care...

As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care.. In this episode, hosts Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts. They are joined by Chris McReynolds, CEO...

Welcome to the TPS5 for the week of Nov 13. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa help...

Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of J...

Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: five forces that will reshape the future of healthcare, young people designing digital health innovati...

In today’s episode, hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer (Generation N?) is shifting the way health systems should respond with their digital strategies. They are joined by Jacob Jeppson of KLAS Research who shares the latest research his organization has conducted to i...

Welcome to the TPS5 for the week of Oct 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the state of mergers & acquisitions in healthcare (in light of the Intermountain/Sanford proposed mer...

Many hospitals and health systems have analyzed their community outreach efforts during this year’s health crisis. In this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff...

Welcome to the TPS5 for the week of Oct 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: what digital health entrepreneurs can do to combat disparities, 5 beliefs blocking digital transforma...

With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine is becoming a permanent part of the care journey for hospitals, health systems, FQHC’s and physician practices. In this episode, hosts Reed Smith and Chris Boyer discuss the current state of telehealth, how to establish a telemedicine program based on value, and imagine...

Welcome to the TPS5 for the week of Oct 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Helping healthcare providers understand AI better, expanding telehealth services under Medicare, Pres...

Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In this episode, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help or...

Welcome to the TPS5 for the week of Oct 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Tech giants entering the insurance market, the rise in cost of telehealth, effective governance and us...

For health systems, it’s clear that measuring customer experience remains important to maintaining patient loyalty. In this episode, hosts Chris Boyer and Reed Smith discuss the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), Customer Satisfaction metrics (including Press Gainey and NRC data), and Consumer Effort Scores (CES). They are j...

Welcome to the TPS5 for the week of Oct 2. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Pinterest manages health misinformation better than Facebook, people want their own health data, three...