Total Retail Talks

In episode 420 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erin Malone, director of digital strategy at Free People, a bohemian women's apparel and lifestyle retailer, part of the Urban Outfitters portfolio of brands. Malone provides an overview of the brand and her role (0:50), how Free People is optimizing the online shopping experience (2:30),…

In episode 419 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Greg Elder, chief retail officer at L.L.Bean, a leading multichannel merchant of quality outdoor gear and apparel. During the wide-ranging conversation, Elder provides an overview of L.L.Bean's recently announced 2023 omnichannel growth plans (0:50), the retailer's approach to wholesale partnerships (2:00), and its decisio...

In episode 418 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lyndsie Adams, former vice president of CRM and loyalty marketing, and James Nelson, director of marketing analytics at Life Time, a chain of athletic clubs in the United States and Canada. Listen in as Adams and Nelson discuss what omnichannel personalization looks like at…

In episode 417 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Thomas Kirk, global loyalty strategy director, and Claudio Corti, global membership strategy senior manager at Adidas, the second largest sportswear manufacturer in the world. Listen in as Kirk and Corti discuss how Adidas collects customer feedback around its adiClub loyalty program (1:35) and how adapting…

In this bonus episode of Total Retail Talks, Total Retail's Digital Content Director Kristina Stidham and Editor-in-Chief Joe Keenan discuss the recently released 2023 Retail Technology Report. This annual report, which was produced in conjunction with retail point-of-sale and omnichannel platform KWI, features survey data from Total Retail’s audience of technology decision makers about their comp...

In episode 416 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Deanna Hernandez, senior manager of digital offers and loyalty at McDonald's, the leading global foodservice retailer. Hernandez discusses her role and responsibilities (0:43), how McDonald's is evolving to match consumers' changing digital behaviors (1:40), and how digital engagement results in more loyal customers for…

In episode 415 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Ebel, former assistant vice president, marketing and CRM at Pep Boys, the leading automotive aftermarket chain in the U.S. Listen in as Ebel discusses his role at the organization (0:40), why it's critical for retailers to track shoppers' paths to purchase (1:10), and how…

In episode 414 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Valerie Grant, lifecycle marketing manager at Kroger, an American grocer operating a variety of banner names. Grant discusses her role leading engagement and retention membership marketing (0:45), how Kroger differentiates its approach between brand and lifecycle marketing (1:45), and the importance of agile, sustainable m...

In episode 413 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cathy Miller, executive vice president of sales and marketing at West Music Company, a family-owned, Iowa-based music instrument and education retailer. Listen in as Miller discusses the business and her role (0:40), as well as how the company tells the story of its over…

In episode 412 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jenna O'Connor, senior director of loyalty marketing, and Allison Bentley, senior director of merchandising initiatives at GNC, a leading global health and wellness brand. O'Connor and Bentley discuss their roles at GNC (0:55), how the myGNC Rewards loyalty program factors into the organization's overall…

In episode 411 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jake Lestan, senior director of consumer engagement at Valvoline, an American retail automotive services company. During the interview, Lestan provides an overview of his role (0:35), how Valvoline is future-proofing its marketing with empathy (1:60), and an example of an empathetic marketing campaign in…

In episode 410 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeffery Fowler, CEO at Hodinkee, an influential editorial and e-commerce site for new and vintage wristwatches. Fowler provides an overview of the Hodinkee business, including its start as a blog (0:58), his professional background that led him to join the brand (7:00), and the drivers…

In episode 409 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Eldad Rothman, co-founder and chief operating officer of GlassesUSA.com, an independent online eyewear brand. Rothman provides an overview of the direct-to-consumer brand (1:00), the inspiration that led him and his co-founders to start the business (2:00), and the growth potential for GlassesUSA.com in the…

In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new ReWrap resale program (0:50), how the fashion brand is…

In episode 407 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. During the interview, Mahoney discusses her role's dual responsibilities across marketing and loyalty…

In episode 406 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Teele, retail loyalty expert, Nike leader and KindWork board member. Listen in as Teele provides an overview of her role at Nike (0:42), what drew her to take on the international position (1:33), and how she's seen the loyalty space evolve throughout her…

In episode 405 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Fox, chief sustainability officer at HanesBrands, a global everyday apparel manufacturer operating iconic brands Hanes, Champion, and Bonds. Listen in as Fox discusses his career background (1:00), highlights and achievements from HanesBrands' 2022 Sustainability Summary Report (2:13), and how the company transparent...

In episode 404 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Donna Dozier Gordon, head of inclusion and diversity for region Americas at H&M, a global fashion brand offering the latest styles and inspiration for all. During the wide-ranging interview, Dozier Gordon discusses her role at H&M (1:40), the retailer's expansion of its extended size assortment…

In episode 403 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mari Corella, general manager of home and hard goods at eBay, a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. Corella discusses her role and career history in e-commerce (0:44), the eBay Refurbished program…

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…

In episode 401 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bill Barton, president and CEO of Bob's Discount Furniture, one of the country's fastest-growing omnichannel furniture retailers. During the conversation Barton discusses what excites him about leading the organization (0:50), some of the factors that have led to Bob's growth (2:00), and how he's positioning the…

In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss Total Retail's recently released research report, the 2023 version of the annual Top 50 Fastest-Growing Retailers report. This report was produced in conjunction with Saddle Creek Logistics Services. Listen in as Keenan shares why Total Retail produces this report each…

In episode 400 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, president of Office Depot, a leading provider of business services and supplies, products and technology solutions with banner brands Office Depot®, OfficeMax®, CompuCom® and Grand&Toy®. Moffitt discusses Office Depot's new Imagine Success™ brand platform (0:58), how associate and customer feedback helped in...

In episode 399 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Repicky, senior vice president and chief brands officer at Tailored Brands, a leading omnichannel retailer featuring brands Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore. Listen in as Repicky provides an overview of the Tailored Brands portfolio and his role within the…

In episode 398 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lyndie Benson, founder of Bleusalt, a luxury apparel brand offering elevated basics made sustainably in the United States. Benson shares an overview of the Bleusalt brand (0:55), her inspiration for launching the business (1:40) and how its sustainable Tencel fabric is produced (3:00). She…