#THEBIGLIFT

In this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency.  John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.

Sandeep Shah is the product director for Conversion Rate Optimisation specialist Webtrends Optimize. Having been with the company almost since he left university, Sandeep is passionate about delivering solutions to clients that help them to drive their online business. Although Sandeep is on the board, he regularly attends pre-sales meetings. We find out why he is such a fan of being face to face...