The Zweig Letter

Good marketing has the power to change your firm – and your life. If you can figure out how to drive demand for what your firm does – beyond your ability to supply it – everything changes. There’s no need to work for bad clients who won’t pay good fees.

The fact that PMs rarely have the staff they need to do jobs directly reporting to them is a real conundrum. It’s the fundamental reason why we don’t blame PMs for poor project performance, too.

Four items of political savviness can help ensure organizational newcomers are accepted and successful.

Small firms … small businesses … entrepreneurial businesses: Are they all the same thing? No!

One of the distinctions of companies that do well over the long-haul, versus those who enjoy only a limited period of growth and prosperity, is top management that looks ahead. You have to look into the future, and, even though it is impossible to predict accurately 100 percent of the time, you can use some tools to help you foresee both problems and opportunities.

Asking five questions can help competent men and women prioritize their endless workloads.

For continued success, firms should seek Project Managers with traits that set them apart.

Hot buttons, communication preferences, politics are just a few elements to know how – or how not – to address.

Four Marketing suggestions from Mark Zweig that will result in more work than you can handle. Find more information at ZweigGroup.com

The Shark Tank show paints difference between risk-takers and everyone else. Mark Zweig shares some additional food for thought.

Five things that differentiate entrepreneurs from the rest of the people in the world.

Are you getting all you need from HR today? Three suggestions from Mark Zweig. Visit ZweigGroup.com for more information

According to Mark Zweig, "If you can get everyone working together in a common direction amazing things can happen. Great projects are an incredibly complex team effort that requires extraordinary effort and cooperation."

Mark Zweig discusses 10 Characteristics that he has seen in high-flying AEC Leaders.

According to Mark Zweig there are 5 types of unnecessary practices that are making you lose big bucks.

Despite what the pundits say, Mark Zweig believes that magnetic leaders aren't such a bad thing.

Your job is to instill harmony between those who thrive on change and those who prefer the status quo.