The Remarkabrand Podcast

Summary: There’s nothing quite like post-July 4th to get us in the mood to talk about freedom and liberty. On this episode, Chris and Mike tackle freedom and what it means for the brand identity of Arizona. Some questions they look to answer: What’s the meaning of freedom? Is character necessary for people to be free? […] The post Episode 7 // The Meaning of Freedom and the Arizona Brand appeared...

Summary: Is Arizona the wild west, with just a bunch of people doing whatever they want? Or is it a place where free people can turn freedom into prosperity? Phil Haasnoot, an engineer with his own startup (Salted Earth), inventing dry-fire gun training platforms, has some thoughts. Join us while Phil talks about Arizona versus […] The post Episode 6 // Interview with Phil Haasnoot of Salted Earth...

“Plans are useless, but planning is essential.” -Douglas MacArthur How do you lead from your strengths? You discover them using a living SWOT analysis. But SWOTs take time, thinking, honesty and discipline. But when you want things to turn from vague to convincing, you build a SWOT, so you can know yourself and know your […] The post Episode 5 // Branded SWOT Analysis appeared first on The Remarka...

“Nothing interesting can come out of your brain unless it goes in first.” —Verne Harnish Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and […] The post Episode 4 // Three Principles of Brand Strategy a...

“Everyone wants to be like Nike, until it’s time to do Nike stuff.” Everyone wants a good reputation, but few are willing to do the hard work to achieve it. It’s too easy to be tricked by the siren song of quick results. But to really be effective, you need to find your big promise, […] The post Episode 3 // Want a Good Reputation? Put Yourself through the Fire. (Accountability for Brands) appeare...

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” – Jeff Bezos Any business or citizen of Arizona is like a client. And everyone will tell you they care about clients. But […] The post Episode 2 // You Care about Customers? Talk is Cheap. (Knowing Your Audience through Persona...

How can Arizona brands take leadership in the nation and the world just by living out their values in the backdrop of Arizona? Here’s our contribution to figuring this all out. We begin our conversation by talking about why we’re interested in understanding Arizona. Join us in the discussion in the podcast or just tell […] The post Episode 1 // Introduction to AZ Brandcast appeared first on The Re...