The Marketer Show

Today we are going to talk growth marketing, early stage startups, and marketing advisory. I spoke with Matthew Erley about this and much more in this episode. Matthew was on the early team at Drizly as Head of Growth, and led growth at companies like Havenly and Stella as well. He’s also advised multiple companies on their growth marketing strategy and joins us today to help us break down growth...

In this episode, we are going to cover RevOps, marketing analytics, and Google Analytics 4. I spoke with Joe LaGrutta about this and much more as there is SO much happening in the world of analytics right now. Joe is a marketing operations expert who dives deep into RevOps for companies. And he’s particularly qualified to help us all navigate the shift to GA4 that’s coming soon. Let’s dive right i...

In this episode, we cover being a fractional CMO, refining your audience, and big pendulum swings in marketing. I spoke with Jon Levine about this and much more in this episode. Jon is a fractional CMO who has worked with dozens of startups and even billion dollar companies, helping them find their growth strategy. He’s also been a marketing leader internally at multiple companies. Let’s dive righ...

In this episode, we are going to cover new media, modern SEO, and AI in marketing. I spoke with Michael Cahill about this and more. Michael works with DTC and Health companies to grow revenue through SEO, Content Marketing, and SEM. And he’s helped grow search programs at dozens of companies. Let’s dive right into the episode.

In this episode, Jordan Crawford joined to chat about: AI in Marketing and Sales - AI will significantly change how we think about marketing and sales - It is important to experiment with AI tools and find ways to work with them to expand capabilities - Both the cost and time to perform tasks with AI have gone to near zero - The challenge is asking AI questions that don't include nuance and can't...

In this episode, Nick Shackelford joined to chat about: Facebook Advertising and Alternatives Company still spends 80-90% of advertising budget on Facebook Focusing more on Google and Google shopping due to higher intent and quicker purchase ability Testing turning off Facebook advertising but couldn't get away from it Building Brand and Growth Personal inbound leads and content creation as the ma...