The Home Care CEO

Founders stall or burn out not from poor care but from predictable timing mismatches: license issued, first caregiver payroll due, owner draw expectation, and Medicaid enrollment still pending. In this episode Daniel, Claire, and Sophia run a tight, tactical playbook for building a 90-day payroll runway, deciding when (and how much) the founder can safely pay themself, and structuring cash reserve...

This episode teaches new agency founders exactly how to design a Minimum Viable Care Package (MVCP) — the narrow set of services, shift minimums, and pay bands that let a newly licensed non-medical home care agency cover payroll and reach break-even within the first 60–90 days. Daniel, Claire, and Sophia work through the strategic trade-offs between broad service offerings and operational simplici...

This episode gives founders a practical, number‑first framework for pricing private‑pay care in your state so you can survive launch and scale without sacrificing caregiver pay or compliance. Daniel, Claire, and Sophia use lessons from Scott McKenzie’s 531+ HCAB agency launches to show precise math: how to translate local caregiver wage expectations (for example, $15–$22/hour caregiver pay) into v...

Every new home care agency faces the same fork: pursue faster private-pay traction now, or invest weeks/months to enroll as a Medicaid provider and chase steady referrals later. Drawing on Scott McKenzie’s direct experience launching and advising 531+ licensed agencies, this episode walks founders through a repeatable decision framework—timing, cash-flow buffers, and compliance triggers—so that Me...

The first month after you receive your home care license is where most agencies stall — not because they lack clients, but because founders treat regulatory approval as the finish line. In this 25-minute episode, Daniel, Claire, and Sophia give a concrete, step-by-step 90-day playbook that turns a license into predictable revenue: pricing for your first 12 private-pay clients, short hiring scripts...