The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results

How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation , we’re hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your n...

What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh insights, she challenges the idea of a one-size-fits-...

What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeper—something more impactful? In today’s episode of The Art of Online Course Creation ,...

What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue , to uncover the secrets behind creating course names that captivate and convert. James brings decades of expertise in emotional selling and marketing, sharing the science-backed techniques behind why some names s...

Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creation, host Shannon Boyer takes a deep dive into the widely held belief in learning styles and uncovers why they might n...

Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation , Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while staying true to your values—and how these principles c...

When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation , we’re exploring the secrets to designing modules that hit the perfect balance—structured enough to guide your learners but flexible enough to meet their needs. If you’ve ever wondered how to decide what bel...

In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators. This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding specialist. Brenda shares her journey and challenges in creating her online course, the Eating With Ease Academy, aim...

Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content. What You'll Learn: The difference between core content and bonus material, and why it matte...

Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy to understand, all while adding her perspective as a fellow course creator. In this episode, you’ll hear about: Copyri...

In this insightful episode of The Art of Online Course Creation , I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for easy-to-use, industry-specific legal templates and training. Together, we delve into the legal side of online cours...

Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation , Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses. Shannon delves into the powerful impact community has on course completion rates, stu...

In this episode of The Art of Online Course Creation , Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying person...

In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to creating transformative learning experiences can make...

In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creating a truly impactful and successful cou...

In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from her experience in building and scaling...

In this episode of The Art of Online Course Creation , host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and affect your long-term success? What You'...

Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again. In this episode of The Art of Online Course Creation , Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much money you make on launch day! Curious? You shoul...

In this episode of The Art of Online Course Creation , host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process.  Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course.  From overcoming the fear of imperfection to managing the overwhelming scope of your...

Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies to help you avoid these pitfalls and create a cou...

In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contrary to the popular belief that online courses should be passive income generators, we're exploring why a more engaged, hands-on approach can lead to greater student satisfaction and long-term success. Discover the benefits of offering interactive...

In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business?"   We delve into six key considerations, including alignment with your business’s mission and values, selecting the right course type, choosing a valuable topic, setting realistic revenue expectations, and understanding the effort required for...

Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and sustainable online course. In this episode you'll learn: - What the podcast is all about and why you want to make sure you don't miss a single episode, - How the podcast will help you create amazingly successful online courses, - Why the podcast...