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Overview:  How do you find keywords and product targets for your campaigns? What do you need to do to populate highly relevant and top converting keywords for new or existing products? Finding the right keywords or products to target is critical to the success of your campaigns. In this episode, we walk through strategies to build on your funnel structure to automatically feed keywords and pr...

Overview:  Previously, we covered Amazon Sponsored products and how important it is to set up a funnel structure. We discussed starting with your discovery campaigns to find high performing targets and moving those downstream to exact campaigns where you'll have a lot more control. In this episode, we dive deeper into why you may not need a funnel structure for every single manual campaign bu...

Overview:  Amazon Sponsored Products manual campaigns can provide a lot of great results that drive high volume and conversions if you have a great campaign funnel structure. In this episode, we’ll talk through how manual campaigns are structured and the importance of developing a solid campaign funnel structure, the typical controls in manual campaigns, and how to utilize the different targe...

Overview:  If you've been advertising on Amazon, you're probably very familiar with Sponsored Products automatic campaigns. If you're just getting into advertising, you should become familiar with auto campaigns since these can be a real goldmine to your business. In this episode, we dive deep into how auto campaigns work, the different targeting types, and ways you can control your auto camp...

Overview Joe and Matt, owners of an Amazon advertising agency called Ad Advance, are obsessed over finding the most effective Amazon advertising strategies and building a system around them. In this episode, we provide a brief overview of the different Amazon advertising types and how you can use them, success stories about how sellers who took their businesses to the next level, and what to expec...