Tech for Non-Techies

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself.  The main five mistakes to avoid are: Don't make developers your first hires. Your first hire should be a User Experience designer Don't confuse product metrics with business metrics Set your team tangible product aims with metrics and time frames Co-create with your users, rat...

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which have technology at their core.  I met David in the early Naughties, when we studied together at the U...

Tech products like apps, sites and algorithms are constantly evolving. Every time an app is released, its makers track how people use it. They use that information to improve it for the next release.    Traditional products like the chair you are sitting on, are just made and sold to you. The manufacturer doesn't monitor how you sit on the chair to make it more comfortable.    Tech products are ma...

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that...

Robyn is the CEO & Founder of HER, the world's largest brand for LGBTQ women & queer people. Their app is home to 5 million people across the world, with dating and community connections, and their events run in 15 cities, hosting 50,000 people per year. Robyn is an alumna of Y Combinator, the prestigious Silicon Valley accelerator, and has raised $2.5 million from investors. Despite Robyn's Silic...