S.P.A. Business Podcast

Your spa is making money. Clients are coming in. Your team is booked. So why are you barely paying yourself at the end of the month? If you're bringing home less than minimum wage while generating $30k, $40k, or $50k a month, this episode is for you. Let's talk about what's actually happening to your money and how to fix it. I'm speaking from experience here. I didn't pay myself a penny for years....

For years, I didn't pay myself a single penny from my business. Not one penny. Then I talked to other spa owners who were bringing home well into the five figures every month, and I realized: I can do that too. In this episode, I'm walking you through exactly how to reverse engineer your finances so you can pay yourself what you deserve.   You'll learn: Why you need to treat your own pay like an e...

If you've ever spent money on Facebook ads and wondered where it went or why it didn't work, this episode is for you. I'm sitting down with Pamela Howe to demystify marketing funnels, explain why boosting a post doesn't work anymore, and walk through what it actually takes to bring someone from never hearing about you to laying on your treatment table. You'll learn: What a marketing funnel actuall...

Let's talk about something nobody wants to admit resentment about. If you've ever watched your team clock out and head home while you're still there with two more clients, a supply order to place, and payroll coming up, this episode is for you. Resentment isn't a character flaw. It's data. And it's almost always pointing to a financial problem. You'll learn: Watching your team clock out and head h...

If your spa can't function without you, if you're answering the same questions all day long, or if mistakes keep getting repeated, you don't have a team problem. You have a systems problem. In this final episode of the hiring series, I'm breaking down why Standard Operating Procedures (SOPs) are the key to freedom, consistency, and growth without burnout. You'll learn: What an SOP actually is: a s...

Someone just accepted your job offer. Congratulations! But here's the hard truth,  how you onboard them will decide if they succeed or struggle. In this episode, I'm walking you through the exact onboarding documents I use to set new hires up for success from day one, including how I get them paying for themselves by their third day of work. You'll learn: A clear guide covering expectations, dress...

Your inbox could be the hidden bottleneck slowing down your entire hiring process. If resumes are buried between client confirmations, product orders, and marketing emails, you're hiring from a place of chaos instead of confidence. In this updated episode, I'm showing you exactly how to organize your inbox so hiring feels effortless, not overwhelming. You'll learn: Why you DON'T need another email...

You've written the job description, saved your payroll cushion, and you're ready to hire. But here's the problem. if nobody knows the job exists, none of that matters. In this episode, I'm breaking down where to post your job and the strategy behind each placement so you attract the right esthetician, not just anyone. You'll learn: • Why a Google Form is essential and how it helps you quickly narr...

Thinking about hiring your first esthetician? Before you post that job listing, there are four critical steps you need to take first. Skip these and you'll end up stressed, burned out, or back to solo six months later. In this episode, I'm walking you through exactly what to do before you ever write a job post. This is Part 1 of a five-part hiring series. If you're a solo esthetician who's constan...

In this episode, I'm breaking down what "bougie" actually means, why it doesn't come naturally to me, and how intentional choices (not expensive ones) create the elevated experience your clients remember.  We talk about the difference between luxury and high-maintenance, how your energy as an owner shows up in your client experience, and why bougie is a skill you can learn, not a personality trait...

What if growth doesn't come from adding more, but from refining what already works? In this episode, we break down why "bougie and boring" businesses are often the most profitable and sustainable. We talk about the hidden cost of chasing trends, how chaos impacts your team and clients, and why predictable systems create calm, trust, and repeat revenue. You'll learn: Why constantly adding new servi...

Staring "tons" applications and have no idea who's actually worth your time? Tempted to just hire the first person who looks decent on paper because you're desperate for help? Hold up, let me save you from a very expensive mistake. I'm walking you through the exact job application system I've perfected over nine hiring cycles that filters out the wrong people  before they ever hit your inbox. This...

Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you simply don't know where to start. In this episode, I'm walking you through the real obstacles you'll face when going from solo provider to multi-practitioner spa, and why most of them have nothing to do with what you think. In this episode,...

Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4 chaos often backfires, what to do instead, and the exact metric I use to know when it's actually time to add another esthetician to your team. You'll hear about: • The moment I watched nearly a thousand dollars walk out the door and what it tau...

Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I'm sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I'm building in 2026. You'll hear about: • The simple gratitude practice I've used every year since 2018 to intentionally close out the year • The personal moment that completely shifted how I d...

Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps. In this episode, you will learn: • The four SEO factors that matter most for local service businesse...

Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the issue is likely visibility. Google rankings help clients find you, but Google reviews are what get you booked. Reviews that mention an esthetician by name play a major role in who stays fully booked and who does not. In this episode, you'll...

Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By answering real client questions through video and written content each week, you'll build a sustainable online presence that works for you 24/7, no ads required. One year of consistent effort creates a foundation that keeps bringing clients...

In this episode, I'm joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about Facebook and Instagram ads. We break down:  Boosting vs real ads How much you actually need to spend What targeting works best for local spas Why simple ads convert better  The most common mistakes spa owners make What results to expect in yo...

Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and momentum. Instead of overwhelming yourself with a long to-do list, you'll learn how to reflect, celebrate, and choose one aligned goal that actually moves the needle for your business. You'll learn: A quick year-in-review exercise to see wh...

January doesn't have to be scary. While many spa owners dread the first quarter because clients are "broke from the holidays" or "too busy with resolutions," the truth is you don't have to wait around for it to be slow. In this episode, Amanda shares simple, practical strategies to take control of Q1 and set your spa up for a strong start to the year. You'll discover: How to pre-book December clie...

In this episode, I sit down with functional medicine esthetician Samantha Dench to explore what's really going on beneath the surface when a client's skin won't cooperate. We talk about the deeper root causes behind acne, inflammation, hormonal shifts, and gut-skin imbalances, and how spa owners can better support clients who feel stuck, frustrated, or like they've "tried everything." Samantha bre...

Most spa owners treat holiday gift cards as "extra" sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create a gift card promotion that rewards your loyal clients, brings in brand-new ones, and keeps cash flow steady when business usually slows down. You'll learn: How to structure your offer without discounting your main services The smartest way t...

In this episode, Amanda sat down with Brittany Hagemann, The Esthetician Coach, to talk all about building a profitable solo esthetician business without burning out. Brittany left the corporate world in 2015 to pursue her passion for skincare and makeup. After earning her Esthetics license, she opened her own acne-focused business, BLH Beauty, in San Diego, and grew from $62K to $112K in revenue...

Black Friday is the biggest money weekend of the year—but only if spa owners plan it right. In this episode of Bougie & Boring , Amanda shares a simple Black Friday blueprint to help spas maximize sales now and make future years even easier. Listeners will learn: ✨ Why one irresistible offer is more effective than multiple confusing ones ✨ How to market early and often instead of waiting until t...