Revenue Rascals | Sales Strategies for Business Growth

In this episode, Michelle Terpstra breaks down the exact process she uses to design a year that actually delivers results. She reframes the vision board as a strategic tool for leadership, clarity, and execution, helping you create the year you want to live. Using real-world experience, she explains why visual strategy works and how it can train your brain to focus and move decisively toward what...

Michelle Terpstra sits down with Kent Richeson, creator of Sh*t Pitch and the upcoming TV show The Cut, to unpack what really matters when money, reputation, and momentum are on the line. Forget perfect pitch decks and rehearsed demos—this conversation digs into why behavior under pressure reveals far more than polished slides ever could. Kent explains how Sh*t Pitch was designed to expose the “wh...

In this holiday episode, Michelle talks all about what it really takes to show up confident, energized, and camera-ready. Rather than focusing on beauty trends or surface-level hacks, Michelle reframes on-camera confidence as a result of daily habits, physical well-being, and intentional routines. She offers a grounded reminder that looking “put together” is less about polish and more about consis...

In this episode, Michelle Terpstra sits down with storytelling and sales strategist Kendall Cherry for a conversation about content, trust, and conversion. Together, they explore why selling with storytelling consistently outperforms traditional testimonials and case studies and why buyer psychology assures us that no amount of AI-generated copy can replace lived experience. Kendall breaks down ho...

Michelle Terpstra sits down with public relations expert KJ Blattenbauer to challenge common misconceptions about PR in business growth. Together, they explore why visibility is not a vanity metric, but a foundational revenue driver that builds trust and attracts higher-quality clients. KJ reframes publicity as an accessible growth lever—one that founders can activate without massive budgets or la...

In this episode, Michelle Terpstra challenges one of the most ingrained assumptions in B2B organizations: that sales enablement belongs only to sales. Michelle reframes sales enablement as a company-wide advantagee—something that unites operations around a single strategy, rather than something that divides them. As buying journeys grow more complex and customer expectations rise, she makes the ca...

Host Michelle Terpstra sits down with Jason Kenny, founder of Novo Capital, for a grounded and eye-opening conversation about building real wealth through real estate syndication. Drawing from two decades in corporate America and his own journey from burned-out analyst to full-time investor, Jason breaks down why so many high achievers fall for what he calls the passive income trap—the belief that...

In this episode, Michelle Terpstra unpacks why the highest-performing sales organizations aren’t built in stability, but rather forged in chaos. She reframes change as a mirror of what’s working, what’s broken, and where leadership needs to rise. Drawing on years of experience leading teams through acquisitions, restructures, shifting strategies, and rapid scaling, Michelle reveals how ambiguity,...

Michelle Terpstra sits down with valuation expert and entrepreneur Ryan Hutchins of Peak Business Valuation to explore what truly makes a business valuable. With decades of experience packed into his perspective, Ryan shares the buying and selling landscape for founders, operators, and curious investors alike. Together, Michelle and Ryan walk through the realities of financial literacy and the dec...

Michelle Terpstra dives into one of the most frustrating and misunderstood parts of B2B selling—objections. Instead of pushing back with scripts, pressure tactics, or the tired psychology tricks, Michelle flips the traditional objection-handling playbook and walks through the real reasons behind the five biggest objections (price, time, trust, authority, and ROI) and shows why objections aren’t si...

Michelle sits down with Paul Raymond, military strategist turned inventor and founder of INDEStove, the portable, collapsible, bake-anywhere cook stove disrupting the outdoor industry. Paul shares how a sketch he drew in a burst of inspiration became a fully engineered product—without quitting his day job, raising venture capital, or handing over ownership. This is a rare behind-the-scenes look at...

Michelle breaks down one of the most costly mistakes founders make—hiring their first salesperson too fast, too early, and with too little structure. With her signature blend of strategy and psychology, Michelle talks through the mindset shift required to move from founder-led sales into scalable sales leadership. Rather than treating hiring as a handoff, she reframes it as a leadership evolution....

Host, Michelle, sits down with Chad Jardine, the founder of CMO Zen. Together, they discuss the world of fractional leadership and why more companies are turning to part-time executives for increased efficiency in their businesses. Their conversation highlights how quick strategic support can help early-stage companies grow out of fragile phases faster than traditional hiring models.  Michelle and...

In this episode, Michelle Terpstra breaks down a major shift happening in sales. She explains why the old promises of efficiency no longer resonate, and why proof, not speed, earns trust. Using behavioral psychology, revenue strategy, and real-world examples, Michelle offers a practical roadmap for sellers who want to stand out and give their buyers more certainty. Michelle shows how to transform...

From college startup to 8,000 paying customers, Josh Haynam has built one of the most enduring SaaS success stories in digital marketing. In this episode of Revenue Rascals, host Michelle Terpstra unpacks how Josh turned curiosity, psychology, and customer obsession into Interact: the quiz platform fueling over 100 million leads worldwide. Josh shares how he built Interact from scratch, scaled it...

If your sales feel like a rollercoaster, this episode is for you. Michelle Terpstra talks about how local businesses can create predictable, reliable income by building recurring revenue models that make sense for them. Instead of riding the business rollercoaster, with sales going up and down, Michelle gives a framework for you to build a steady, recurring revenue stream. Michelle introduces her...

In this episode of Revenue Rascals, host Michelle Terpstra talks with Aaron McReynolds, co-founder of Alysio, about resilience, ingenuity, and building an entirely new category: revenue security. Aaron recounts the unexpected road from being paralyzed at age four, to hustling his way into Goldman Sachs with an advertising degree, to leading enterprise sales, and now pioneering an AI-powered platfo...

When your business calendar feels like chaos and meetings seem to drain your energy, it’s time for a reset. In this episode, host Michelle shares her secrets behind The RAV Engine: her proven three-gear system for running high-performing teams with rhythm, accountability, and visibility. Built out of necessity, not theory, this framework simplifies execution so leaders can focus on outcomes that a...

Host Michelle Terpstra sits down with Vanessa Quigley, co-founder of Chatbooks, to uncover the heart and hustle behind one of the most beloved family-focused brands of the last decade. Vanessa shares the remarkable journey of turning a simple idea into a global company that helps families hold on to what matters most: their stories. This conversation is full of energy, optimism, and real-world les...

Join Michelle Terpstra as she takes on one of the biggest threats to sustainable growth in your company—customer churn. It’s not just lost deals or missed renewals, it’s the silent fade of customer engagement that drains momentum from even the best businesses. Michelle reveals how to plug that slow drain with AI-powered systems, predictive dashboards, and a proactive approach to customer success t...

Host Michelle Terpstra sits down with Kaitlyn Talamante, CEO of LadyBoss, to unpack what it really takes to buy, rebuild, and scale a brand you believe in. Kaitlyn went from customer to CEO, acquiring LadyBoss from Russell Brunson and reviving a powerhouse women’s wellness brand that had once closed its doors. This conversation dives into the unfiltered reality of business ownership, imposter synd...

Host Michelle Terpstra tackles one of today’s most misunderstood leadership challenges: how to hire, train, and retain Gen Z sales talent. Forget the stereotypes of entitlement or laziness—Michelle makes it clear that Gen Z isn’t “the problem,” outdated leadership is. With her signature blend of humor, insight, and execution, Michelle shows how leaders can evolve beyond “sink or swim” culture and...

Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him...

The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout....

Michelle Terpstra takes on this solo episode, where she talks about how to confidently grow your revenue without feeling like you need to give discounts. What some might view as a way to bring in new customers, Michelle reveals to be a roadblock, rather than a stepping stone. She shares that you can grow your business and revenue by being authentic, confident, and true to the skills that you alrea...