Return on Reputation

Paul McSharry, founder of Maze Wines and the Osiris Club, shares his journey in the wine industry and the concept behind the Osiris Club. He started in the wine industry in South Africa and eventually moved to California to pursue wine-making. With Maze Wines, he built a successful brand over 14 years, and now he is launching the Osiris Club, which offers members the opportunity to create their ow...

In this episode of The Proof University Show, I sit down with Vincent Jacobbi, the co-founder of Togronis, to discuss his journey in creating a premium ready-to-drink Negroni brand. Vincent shares how the pandemic sparked the idea for Togronis, turning a challenging time into an opportunity for innovation. We dive into the story behind Togronis' unique offerings, their focus on high-quality ingred...

In this value-packed episode of the Proof University Show, we dive deep with Dave Holmes, co-founder of Spiked Seltzer, exploring the burgeoning world of hard seltzers and the entrepreneurial journey that helped shape the industry. Dave provides an insider’s perspective on the early challenges and milestones of launching a pioneering beverage brand that helped define a new category. Key Discussion...

In this insightful episode of the Proof University Show, we are joined by Mara Smith, the dynamic founder of Inspiro Tequila. Mara takes us through her compelling journey of launching a tequila brand as an outsider to the spirits industry. She candidly shares the hurdles she encountered and how these challenges sparked innovation and fresh perspectives in her business approach. Mara emphasizes the...

Join us on this episode of the Proof University Show as we sit down and learn about the spirited journey of Paul Hletko, the innovative founder of https://www.fewspirits.com/. With a background in law, Paul made a daring shift into the world of craft distilling, establishing FEW Spirits in the historic town of Evanston, Illinois. Under his guidance and with an incredible team, FEW has gained accla...

Join us in this aromatic episode as we sit down with the founders of Sae Coffee Studio, a pioneering coffee shop that's redefining the coffee experience. Nestled in the heart of the city, Sae Coffee Studio has quickly become a sanctuary for coffee lovers, known for its innovative brewing techniques and commitment to sustainability. During our conversation, the founders share their journey from cof...

Join us as we unwrap the story behind the Elixir Kombucha brand name, explore their delightful flavor profiles, and uncover the promise of exciting new flavors. Understand how their profound understanding of health and mindful consumption is reflected in their deliciously brewed kombucha, positively impacting people's lives.   Brought to you by Obey Creative - a branding and awareness partner.  

Welcome to another exhilarating episode of the Proof University Show, where we unravel the enthralling journey of acclaimed American singer, bourbon maestro, and entrepreneur, Tyler Boone. Known for his rich and alluring craft, Boone's bourbons have bagged several prestigious awards and touched the senses of connoisseurs across 24 states. This episode explores the finer points of melodies, entrepr...

In this insightful episode, we sit down with Max Fann, the innovative founder of Inbox Beverage. Max discusses the revolutionary concept behind Inbox Beverage – a fully functional brewery, distillery, or bar, all ingeniously housed within a shipping container. He delves into how this unique setup is a game-changer for brewers, distillers, and venue owners, offering a streamlined solution to reduce...

In this episode of our podcast, we're thrilled to welcome Kara Smith, the co-founder of Colorado Craft Beef. Kara shares her family's generational journey in ranching and how it laid the foundation for their unique approach to beef production. Colorado Craft Beef is a testament to their commitment to quality, sustainability, and the art of ranching. Kara delves into the intricacies of farm-to-tabl...

Dive into our latest podcast episode featuring Sam Moore, the innovative founder of Hazlo. Sam shares his journey of creating a unique mixer that started as a quest to enhance his tequila cocktails. What began as a personal mission quickly transformed into Hazlo, a brand loved for its versatility and natural ingredients. Discover how Sam collaborated with a top mixologist to develop flavors that a...

Tap into the latest trends in the beverage world with our recent podcast episode featuring Tyler Dooley, co-founder of Celly Hard Seltzer. Tyler gives us the inside scoop on launching Celly, a brand that's quickly becoming a favorite among seltzer enthusiasts. With a focus on real fruit juice and light carbonation, Celly offers a refreshing twist to the canned cocktail market. Hear about Tyler's j...

Raise a glass to our latest episode featuring Sean Cote of Sundial Cocktails. Sean takes us through the spirited journey of creating Sundial, a company redefining the ready-to-drink cocktail scene with their innovative, rum-powered concoctions. Discover how Sundial's commitment to quality and unique flavor profiles, like their Double Gold-winning selections, are making waves in the industry. Liste...

Join us in our latest podcast episode and prepare to "Get Your K*T Together" as we sit down with Jayme Brown, the innovative marketing force behind Kit NA Brewing Company. Jayme shares her journey into the world of non-alcoholic brewing, revealing how Kit NA is carving out a unique space in the beverage industry. Discover how they're crafting high-quality, non-alcoholic beers that defy expectation...

Stir up your listening experience with our latest podcast episode featuring Demitri Pallis, the founder of Demitri's All Natural Gourmet Mixes. In this engaging conversation, Demitri shares the flavorful journey of transforming a passion for perfecting cocktails as a bartender into a thriving business. Discover the story behind his famous Bloody Mary Seasoning and how his dedication to quality and...

Pour yourself a non-alcoholic brew and join us in this enlightening episode with Philip Brandes, founder of Bravus Brewing Company. Philip takes us on a journey through the creation of America's first craft brewery dedicated exclusively to non-alcoholic beer. He goes into the challenges and the triumphs of pioneering in an emerging market, sharing the art and science behind crafting a great-tastin...

Dive into the world of agave with Steve Poirier, founder of Buena Gave, in our latest podcast episode. Steve brings his spirits industry passion and expertise to the table, discussing how Buena Gave is crafting a unique and authentic experience for cocktail enthusiasts. He shares the journey of developing a brand that stands out in the crowded spirits market, focusing on quality, and innovation. D...

Join us in this episode as we chat with Josh Ahadian, the innovative mind behind Shimmerwood Seltzer. Discover the story of how Shimmerwood is shaking up the seltzer market with its unique, health-conscious approach to bubbly beverages. Josh takes us through his journey of creating a brand that stands out with its commitment to quality and natural ingredients. Learn about the challenges and triump...

Dive into our latest episode featuring Kelsey Trevethan, the co-founder of Tif's Spiked, as we explore the journey of this innovative ready-to-drink beverage brand. Kelsey shares her exciting story of leaving a high-profile job in tech to join forces with her mother, Tif, in creating a unique and refreshing drink experience. Learn about their journey in the competitive RTD market, the inspiration...

Join us for an engaging episode with Phil from Fabrizia Spirits, where we dive into the zestful world of limoncello and craft spirits. Phil, a passionate artisan in the spirits industry, shares his journey of transforming a family recipe into a flourishing business. Discover the secrets behind Fabrizia's success, the art of crafting authentic Italian limoncello, and the innovative spirit that driv...

Diving into the world of Non-Alcoholic Ready to Drink Non-Alcoholic Cocktails with Parch Cocktails. We discuss everything from Ila's time at Diageo, how that compares to startup life at Parch, the growing Non-Alcoholic movement, and more.