Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this bonus episode, my guest and CE...

Send us Fan Mail You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest hanging fruit in your business. In the last episode of this series on putting an end to hustle culture, burnout, and entrepreneurial poverty, I reveal the third and final st...

Send us Fan Mail You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales? My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness profess...

Send us Fan Mail What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something...

Send us Fan Mail Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.  If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey ove...

Send us Fan Mail We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this e...

Send us Fan Mail Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s episode kicks off a new ser...

Send us Fan Mail Have you ever told yourself you’ll make time to do something when your life calms down a bit? Did you promise to start focusing on your health, go work out, practice more self-care, and so on when you have the space to fit it into your schedule? Then you need to listen to this special episode with my business friend, podcast host, and author, Heather Chauvin. In our conversation,...

Send us Fan Mail Imagine being so exhausted at the end of the week that you immediately put on your pajamas, pour yourself a glass (or two) of wine, and crash. By the time the last few hours of the day arrive, you’re just completely drained and have no energy for anything. Then you start all over again on Monday morning! This cycle impacts our lives and our business in a big way. In today’s episod...

Send us Fan Mail “You can do it!” If you’re a Gen Xer, elder millennial, or born between those two generations, you’ve heard numerous people say this about women in pop culture and real life. In fact, you were probably raised on the belief that women could do anything: have an incredible career, raise a family, build wealth, etc. Women could have it all! But now you realize that trying to have it...

Send us Fan Mail It’s never been safe to be a woman in this world, especially if you’re an outspoken or successful one. For generations, we’ve carried the trauma of the war against our bodies, minds, spirits, and then some. Yet, the more we as women succeed and break glass ceilings, our nervous system perceives it as a threat and goes into hyper-vigilant mode. We experience it whenever we reach a...

Send us Fan Mail You’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of that yourself, it sounds overwhelming. So in this episode, I walk you through...

Send us Fan Mail Welcome to a very special episode! I’m joined by Anna Binder McAsey who owns Rethink Nutrition. A year ago, she was running a business primarily on her own. Fast forward to now, she’s really grown leaps and bounds as a leader and stepped into her role as CEO, bringing in more people behind the scenes and working with her clients. On this episode of Promote Yourself to CEO: 1:31 -...

Send us Fan Mail Today, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is being tested. On this episode of Promote Yourself to CEO: 6:23 - Making a commitment to values. It’s not a one-time t...

Send us Fan Mail What does it actually mean to be The CEO of your business? We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward. When we don't take the time to redefine our role, we often find ourselves becoming the bottleneck in our business and causing chaos for our teams. T...

Send us Fan Mail If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it. We all got through those  startup stages of our business  where we knew it was going to take awhile to figure things out and to get people in the door. Once you get a little bit further along on your journe...

Send us Fan Mail Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months. There were directions to map out your business goals, your offers, and your marketing strategy. I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business. Thei...

Send us Fan Mail Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed? How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue? It comes down to FOCUS. In this episode, I’m going to share how y...

Send us Fan Mail In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business. Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar? Or maybe you just want to en...

Send us Fan Mail Past show notes - https://rachealcook.com/ultimate-business-growth-checklist/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll s...

Send us Fan Mail Past show notes - https://rachealcook.com/start-a-business/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...