Optometry: The Ultimate O.D.

Ultimate O.D. Nugget.- Change with a Purpose In this week's nugget it's all about making changes that matter. We all have those uncomfortable situations pop up that are few and far between, and we feel the need to put a new "rule" or procedure in place to safeguard against that EVER happening again. Most of these situations are extremely rare and for the extra work and headaches it causes to now "...

CEO Series: Online + Social Media Presence - E103 Highlights from this episode: CEO Series: Online + Social Media Presence (2:06) Office Talk: Frame Pricing, Strategy for rest of the year (15:31) In today's episode, we are continuing on in our CEO series and talking all about your online and social media presence and strategy. Do you follow a schedule? What kind of content do you post? Are yo...

Ultimate O.D. Nugget - Frame Margins In this week's nugget it's all about controlling your frame margins. Do you know what your margins are? How often do you check them? Chances are you need to take a look at them with costs going up everywhere. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register...

Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and a...

CEO Series: Evaluating Your BHAG/Vivd Vision - E102 Highlights from this episode: CEO Series: Evaluating Your BHAG/Vivd Vision (2:31) Office Talk: Slower Weeks, Seasonal Businesses (17:22) In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your prac...

Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude" In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website an...

Listener Q&A - E101 Highlights from this episode: Listener Q&A (1:53) Office Talk: Hiring & Interviewing from the applicant's POV (21:00) In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lill...

Ultimate O.D. Nugget - The Power of Choice In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming dow...

Make Managed Care Work For You - E100 Highlights from this episode: Make Managed Care Work For You (1:56) Office Talk: Office Meeting & Highlight Board (13:07) Managed care is a much talked about battle we fight in our practices. There's the constant back and forth between the poor reimbursements and losing patients because you don't take their insurance. In this episode we are talking ab...

Ultimate O.D. Nugget - Hiring In this week's nugget it's all about Hiring! This can be one of the worst parts of being a business owner unfortunately but you can use it to your advantage and build a bigger, better practice if you have the foresight to know what you need. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive co...

4 Reasons to Choose YOU! - E99 Highlights from this episode: 4 Reasons to Choose YOU! (2:00) Office Talk: Hiring a Doc & Networking (15:08) When you are venturing into a new niche, practice, etc. there are a few things you are going to want to figure out FIRST to give you the best odds of success. In this episode, we talk about the 4 things you need to know that will make your future pati...

Ultimate O.D. Nugget - Efficiency vs. Volume In this week's nugget it's all about what kind of practice you are going to have. Are you going to go for an efficient practice and see fewer people but have lower overhead? Or, are you going to have lower fees but higher volume? Which do you think is better for your goals? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the grea...

4 Ways to Make Your Business Successful - E98 Highlights from this episode: 4 Ways to Make Your Business Successful (1:58) Office Talk: Hiring Saga (21:10) The scary part about starting a business, a niche, etc. is you don't KNOW if it's going to be successful. There is of course always a certain amount of risk you're going to take when starting or adding something new. However, there are als...

Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist  In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our...

Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and a...

Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are...

Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our websit...

Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get rui...

Ultimate O.D. Nugget - Comparison is the Thief of Joy In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to reg...

Lessons from Costco - E95 Highlights from this episode: Lessons from Costco (00:47) Office Talk: CEO Mindset in my practice (18:36) If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, w...

Ultimate O.D. Nugget - KISS In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feed...

Three Perks of Private Practice - E94 Highlights from this episode: Three Perks of Private Practice (00:43) Office Talk: Mental health & reviews (17:37) In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has...

Ultimate O.D. Nugget - Choosing the Right Candidates In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we...

4 Small Changes with Big ROI - E93 Highlights from this episode: 4 Small Changes with BIG ROI (00:44) Office Talk: Addressing problems & Being the squeaky wheel (14:27) There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited...

Ultimate O.D. Nugget - Make the Move In this week's nugget it's all about the benefit of being in charge of your own practice. You can make the move. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we g...