Ms. InterPReted

Links: Follow the #MsInterPReted hashtag Marc Nelson Denim: https://marcnelsondenim.com/   Follow Marc Nelson Denim on Twitter: @MarcNelsonDenim  Find Marc Nelson Denim on Facebook: https://www.facebook.com/MarcNelsonDenim/   Fletcher Marketing PR: https://www.fletchermarketingpr.com/   Fletcher Marketing PR on Twitter: @FletcherPR   Follow Kelly Fletcher on Twitter: @KDfletcher    Follow Mary Bet...

In this episode, Kelly Fletcher and Mary Beth West warn against a tactics-centric marketing / PR plan, which generally yields money ill-spent, piecemeal results and little cohesiveness with overarching business goals . . . hardly a formula for success.  Strong, strategic systems of promotional communications and brand reputation-building require marketers, the C-Suite team and boards of directors...

About Mark Weaver Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry.  He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision.     Now as...

Brand and CEO activism exists as a so-called strategic extension of brand awareness and engagement campaigns, often targeting younger audiences in particular and seeking to score loyalty points with consumers in general.   But is the #BrandsTakingStands advocacy trend a consistently reliable strategy in the marketing toolbox, with big pay-off potential?  After all, major and minor brands alike now...

In the Tourism World, effective public relations, marketing and brand-storytelling make the world go ‘round to drive visitor interest, overnight-stays, destination ticket sales and positive economic outcomes.     And that reality is only amplified across the Volunteer State: Tennessee , where tourism is a major driver of statewide as well as local economies.   Join Fletcher Marketing PR Founder an...

About Kelly Fletcher & Mary Beth West: Fletcher Marketing PR Founder and CEO Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full...

About Kelly Fletcher & Mary Beth West Since 2008, Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated comm...

About Kelly Fletcher & Mary Beth West Since 2008, Kelly Fletcher has built her Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated...