Marketing Made Simple

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you:    How to cast...

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase.   This week, J.J. and April work through the Failure section of the StoryBrand framework and show you:   ...

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy.   This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and...

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for...

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win!   This week, J.J. and April unpack the Guide section...

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.   This week, J.J. and April guide you through the Problem sec...

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:   -Define exactly what your customer wants   -Plug tha...

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation . The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it s...

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to creat...

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in this upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story.   --   Every Wednesday, starting June 23, marke...

Does your company have a clear message? If not, it could be costing you thousands if not more. But don't worry because Donald Miller, author of Building a StoryBrand and Marketing Made Simple , joins our inaugural episode to guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers.    --   Every Wednesday startin...

Does your company have a clear message? If not, it could be costing you thousands if not more! That's why the Marketing Made Simple podcast is here for you!   Every Wednesday starting June 23 marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in...