LTB Podcast

Great to welcome back on Aadam Ali from Physiqonomics to the podcast. He has kindly created a course for us at LTB on creating fitness content, which is going to be released later this week.   Topics Covered: How have things been since we last spoke on episode 62. How Aadam found 2018. What has this past year taught him. Getting over the perfectionist mindset. Where he sees his career going. What...

In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites. Topics Covered : How he got started building PT websites. What makes an effective website. How to decide whether or not you should have a website. What type of situation should a PT be in to justify having a website? How easy it is to create a website. Why user experience and design...

"I have had 100% more opportunities in my life because of who I am as a person over what skills & knowledge I have gained" - Brian Patrick Murphy In today's episode, we welcome on the amazing Brain Patrick Murphy from Mark Fisher Fitness (MFF). We discuss what he's learnt being a huge part of the team at MFF, how he thinks about sales as this was one of his main roles at MFF and how to make progre...

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general. Topics Covered Whether or not he believes digital marketing is becoming harder to sell. Whether or not he feels selling personal training can be done effectively through...

In this episode, Stuart welcomes on Mike Doehla from  StrongerU  online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U N...

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph. D. is Professor of Marketing & Director of  Customer Analytics and Strategy Collaboratory  at  Old Dominion University . Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs.  Topics Covered: What changes has Dr. Yuping seen in the 20+ years she's been s...

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients. Steph's Instagram Iron Lion Training Website

In this episode, Stuart welcomes on returning guest Tony Gentilcore. Topics Covered: How his career has changed since he's had his first child. Why he still feels in-person seminars are the best place to move your career forward. What does he think has been key to his career progress. Why taking responsibility with his finances was a huge lesson for him. Why he believes that owning your own studio...

In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh. Topics Covered: A 15-minute conversation around whether or not being in better or worse shape ma...

in today's episode, we welcome back on Molly Galbraith from Girls Gone Strong. Molly and the team at GGS have created a 5-day course called sexual harassment and assault in the health and fitness industry and as an education podcast for personal trainers, we want to help make as big a difference as we can to this topic. If we're to make any kind of progress, we need to all be on the singing off of...

In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.

"Nobody cares what I do, they care what I do for others"   Jason Leenaarts is a podcast host of the fantastic Revolutionary You!, a gym owner and writer. In this episode, we delve into his past as it contains some brilliant lessons I think we can all learn from. He's come from a place of being a drug addict and we chat about what this phase of his life has taught him and how it's shaped the coach...

In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to stuart@liftthebar.com  and gives an update on the LTB Personal Training course which is currently live for signups.  LTB Personal Training Course Website

In this episode, we welcome on Chet Morjaria from Strength Education. We chat about putting the human first in your coaching, how to work out what your best working self is and how to help your clients take more responsibility. Book Recommendations Deep Work by Cal Newport Meaningful by Bernadette Jiwa Chet's Instagram Chet's Facebook 2-Week LTB Free Trial Link

"I've got a million and one ways to generate leads that don't include anything to do with FB ads or online marketing" - Travis Jones In this episode, Stuart welcomes on Travis Jones from Results Based Training. They chat about his journey, which contains many many unbelievable stories, lead generation strategies, referrals and selling. TJ's Instagram Roadmap to a Million Dollars FB Group

Episode two in a series of short marketing episodes from Chris Burgess. In this, Chris discusses the difference between getting good and bad quality leads in sales and how using pain points in your marketing could be problematic. Contact Chris - chris@liftthebar.com

In this episode, we welcome back on Mark Fisher from Mark Fisher Fitness and Business for Unicorns to discuss what's new, how they are improving their onboarding procedures at MFF, how Mark has got so good at articulating himself clearly, metacognition, nutrition coaching and much more! Mark Fisher Fitness Business for Unicorns LTB PT of the Year Award

In this short episode, LTB's Chris Burgess discusses how personal trainers can make better choices with their marketing so they can get more clients. This will be the first in a series of short marketing episodes from Chris. 2-Week LTB Free Trial    

In this episode, we welcome on TeamUp's director Tim Green on to the podcast. Tim is incredibly knowledgeable about marketing, the customer experience and all things to do with TeamUp and how their service can be used to help and support trainers & facility owners. We spend a good bit of this interview discussing marketing, what they are discovering through their fitness journey project, the onboa...

"Concentrate on the client's you do have instead of the client's you don't have"   I joined LTB back in December 2013 and the first person I spoke to was a guy named Ian Stevenson. When he started in LTB, he was running a bootcamp that he charged £1 per session for, now he's got a facility with over 120 members in it and 2 members of staff. If you ever wanted some inspiration for building somethin...

"Use 90% of your time making your strengths stronger and 10% of your time neutralising your weaknesses"   Great to welcome Krista back on to the show. Her previous episodes have been incredibly popular and I've spoken numerous times about how much she's taught me, especially from a coaching standpoint. Loads of cool topics covered in this episode!   Topics Covered: How she structures and sets up h...

In this episode of the podcast, we welcome back on John Clark from Fit3Sixty. Topics Covered: In 4 years you've gone from just surviving in a sports development career to being the owner of 3 gyms, what do you think has been key to your success?   How he has gone about bringing on and continuing to improve his staff. Why the creation of culture has been essential for Fit3sixty's growth. If  John  ...

"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you"  In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and her newest release is one I loved called Off The Clock, a book all about how we can better manage our time. It's one of those books I was more t...

In this episode, of the podcast, we welcome on Mike James from The Endurance Physio. If you're an LTB member you'll have no doubt seen Mike commenting and posting some incredibly useful info in our FB group over the last two months. He's incredibly knowledgeable when it comes to all things endurance sports and injuries and that's exactly where we take this conversation! How  Mike  got started with...