Insights

In this episode, Keith shares nine practical insights for living with greater intention, perspective, and purpose. From managing your time and choosing your attitude to strengthening relationships and focusing on what truly matters, It’s a straightforward conversation about making better daily choices. Through personal reflection and straightforward wisdom, he encourages listeners to use their tim...

Business owners often discover too late that profit does not equal cash—and tax preparation alone is not a plan. In this episode, Keith Dorson sits down with Sharon Lewis to discuss some of the biggest mistakes and missed opportunities for business owners.  They share practical ways to systematize cash flow, improve bookkeeping, use AI intelligently, and prepare for taxes and retirement before sur...

In this episode, Keith sits down with a dynamic husband-and-wife team who recently sold their Florida business—and walked away with an outstanding result. They share the real story behind the sale: how they prepared the company, strengthened its value, found the right buyer, navigated the negotiations, and avoided the mistakes that could have cost them dearly. Whether you hope to sell your busines...

 In this episode, Keith reflects on a simple but powerful health framework: genes, habits, and purpose. After a recent conversation with “Doctor Doug,” Keith explores what we inherit, what we can control, and why purpose may be the force that keeps us moving forward. This episode is a practical reminder that while genes matter, daily habits and a clear reason to live well can shape the quality, en...

In this episode of Insights, Keith teaches COIs and small business owners that real success is not just about earning more money, but about learning how to create value, direct value, multiply value, and protect value . It explains that value is anything that improves another person’s position by solving problems, reducing risk, saving time, increasing clarity, or creating better outcomes. Many pe...

 In this episode, Keith explores the power of a “20 Point Day” — a simple system for assigning point values to your most important goals and building momentum by aiming to earn at least 20 points each day. But success is not just about strategy; it is also about the inner battle. That is where the Hero’s Journey comes in. We also unpack nine key psychological barriers that can quietly hold people...

 In this episode, Keith unpacks the ideas from “The Adolescence of Technology,” a major January 2026 essay by Anthropic CEO Dario Amodei that frames the rapid rise of AI as a kind of technological adolescence — a powerful, unpredictable phase where society may be handed transformative capabilities without the maturity to manage them responsibly. We dive into the warnings about economic upheaval, n...

 In this episode of Insights , Keith drops a handful of “rocks” into your mind — ideas meant to be tumbled, turned, and polished over time. He explores exit planning not as an ending, but as a strategic advantage. He challenges how you think about sales — not as pressure, but as service. Keith unpacks the power of systems as freedom engines, and why intellectual property may be one of the most und...

What if legally paying zero in taxes wasn’t a fantasy—but a strategy? In this episode, Keith breaks down the smartest tips, tools, and tactics high-performers use to shrink their tax bill all the way to the zero tax bracket. From income timing and asset placement to deductions, credits, and advanced planning moves, you’ll learn how the wealthy think about taxes—and how you can start playing the sa...

In this episode of Insights , Keith explores  Homo Deus by Yuval Noah Harari through the lens of artificial intelligence, human purpose, and the future of decision-making. As AI systems grow more powerful, what happens to meaning, free will, and human relevance? Keith unpacks Harari’s core ideas around dataism, algorithms, and the shifting role of humanity in a world increasingly shaped by machine...

Keith is joined by Greg Robinson, an attorney with decades of experience across various fields of legal matters. Today, they discuss a number of life altering risks that need to be avoided and methods for doing so. 

 For nearly 45 years, Southwest Airlines defied gravity — not just in the skies but in business. Herb Kelleher built an airline where culture was the moat and people came first. After his passing, that magic began to fade. In this episode, Keith Dorson unpacks how a founder’s philosophy created decades of success — and what every entrepreneur, leader, and small business owner can learn about build...

Today Keith shares what he calls his Biblical Alpha Creed, a motto inspired by biblical principles to live by. In the financial world, 'Alpha' typically refers to the additional, typically unexpected, value that is added. The Biblical Alpha Creed is about how to live while increasing in value to yourself and to others. Give it a listen! 

Keith Dorson sits down with EA Sharon Lewis to discuss the tax changes that the One Big Beautiful Bill introduces. The One Big Beautiful Bill, or OB3 as Sharon calls it, has beneficial changes for all sorts of individuals and not just the upper class. They break down what benefits might be hiding inside and what you need to do to make sure you take advantage of them. There is so much to cover, thi...

 In this episode, Keith unpacks Stephen Covey’s timeless 7 Habits of Highly Effective People —but with a fresh perspective rooted in Scripture. You’ll hear how each principle aligns with biblical wisdom, from living proactively to sharpening the saw, and how these habits are not just good advice for success, but enduring truths that have guided believers for centuries. Whether you’re a business le...

 In this episode of Insights , Keith explores the timeless beauty of the Fibonacci sequence—and how investors use it as a powerful tool to navigate the markets. From its origins in nature to its application in identifying support, resistance, and potential trend reversals, you’ll discover how Fibonacci retracement levels reveal patterns hidden in price movements. Whether you’re a seasoned trader o...

 In this episode, Keith shares a powerful process for doing the hard things right now . He shares his creative process that he practices regularly and why you should be doing the same. Learn how to self-motivate, simplify the impossible, and create momentum when it matters most. Tune in and start creating, now.  We apologize in advance of the audio quality of this particular recording. Though we t...

 In this episode, Keith cuts through the noise and reveals a clear, realistic path to attaining ideal health—one built on simple, sustainable steps you can actually follow. Along the way, we break down the crucial difference between data, information, knowledge, and wisdom—and why understanding that difference is the key to real, lasting change. If you’re ready to stop spinning and start progressi...

In today's episode, Keith covers the basics on speeding reading and what is holding you back from reaching your literary potential. Most people read well below the max for a number of reasons. Listen for what might be holding you back and what you can do to improve. 

In today's episode, Keith brings up insights in the form of questions designed for business owners to find ways to increase the value of their business and successfully exit for the right amount at the right time. The episode covers everything from forward looking questions, to growth and scalability, team, and leadership transferability. A worth while listen for any business owner at any sta...

 In this episode, Keith explores the invisible force behind every success and setback— your thoughts . Are your thoughts building you up or silently holding you back? Discover how thoughts become the architects of your life, how to audit your mental filters like a CEO, and why stillness is the ultimate amplifier. If you're ready to upgrade your mindset, tune in and learn how to plant better m...

 In this episode, Keith explores the powerful role that mindset, beliefs, and values play in shaping a person's success—or struggles. Why do some individuals unlock life's potential while others feel stuck? Join Keith as he uncovers the foundational insights that separate thriving lives from surviving ones, and learn practical ways to cultivate a mindset built for lasting growth and fulf...

 In this special episode, Keith sits down with his son, Kalen Dorson, for a heartfelt and thought-provoking conversation. The questions they answer are inspired by famous individuals from history, a council of metaphorical giants. Drawing wisdom from history’s greatest minds, their dialogue weaves together timeless lessons, powerful questions, and generational insight. Tune in for a blend of inspi...

 In this episode, Keith uncovers the hidden value inside your business—your intellectual property. From unique processes to proprietary frameworks, we explore how identifying, organizing, and systematizing your IP can unlock new levels of value, scalability, and impact. You'll learn how to recognize the IP you already have, how to structure it into repeatable systems, and why doing so is a ga...

 What if success could be broken down into a formula—not with numbers, but with principles? In this episode, Keith introduces a playful yet powerful "mathematical" equation for achieving success, designed to help you rethink the way you approach goals, challenges, and personal growth. Along the way, we dive into deeper thoughts, life questions, and unique perspectives that will shift how...