In-Ear Insights, the Trust Insights Podcast

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI. You'll learn how to rethink your offsite SEO strategy to effectively engage with AI models.  Discover how to identify the crucial data sources that AI uses to inform its knowledge.  You will understand why traditional SEO metrics are becoming less relevant in the age of A...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss optimizing your content strategy in the age of artificial intelligence. You'll discover how to make your content appealing to both humans and AI algorithms, ensuring maximum reach and engagement.  You will learn to balance data-driven AI optimization with the irreplaceable value of human creativity and unique b...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You'll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools. Discover how to ensure your data is clean, credible, and comprehensive, avoiding the pitfalls of 'garbage in, garbage out'.  Explore practical steps you can take...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rise of SEO for AI, also known as Generative AI Optimization. You'll discover how generative AI is changing the rules of search and what it means for your content strategy. You'll learn how to use AI tools to uncover hidden insights about your online presence and identify what needs optimization. You'll und...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the surprising flaw in agentic AI that everyone is overlooking. You'll unravel the mystery of what truly defines an AI agent and how it differs from simple automation. You'll learn why blindly trusting AI agents can lead to unexpected problems and wasted resources in your business.  You'll discover a practical...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You'll discover a practical framework to break down complex AI initiatives into manageable steps.  This episode will show you how to avoid common pitfalls and ensure your AI project...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of skills matrices in today's rapidly evolving work environment. You'll understand what a skills matrix assessment is and why it's essential for navigating today's rapidly changing work environment. You'll discover how to pinpoint exactly where your team's skills excel and where they need develop...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You'll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business.  Learn to move beyond reactive panic planning and create robust strategies for any future scenario.  Y...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to stay sane amidst the whirlwind of constant AI advancements. You'll discover practical strategies to navigate the overwhelming influx of new AI models and technologies.  You'll learn how to prioritize your business needs and focus your AI efforts for maximum impact. You'll understand how to use frameworks...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media strategy diversification after the recent TikTok incident. You'll learn how to create content that thrives regardless of platform changes. You'll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. You'll explore how to use gene...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI to analyze your data. You'll discover how to leverage AI to understand your marketing data better. You'll learn powerful techniques to identify trends and patterns in your data, even if you're not a data scientist. You'll learn to use the 5Ps framework to ask the right questions to solve the...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss local AI and its implications for your business. You'll discover how to protect your sensitive data by keeping it within your own systems. You'll learn to reduce costs associated with large-scale AI tasks. You'll find sustainable practices that reduce your environmental impact. You'll see ways to maintain busin...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process is the key to navigating the ever-changing tech landscape. You will also...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rapid scenario planning for your business with the help of generative AI. You discover methods for using generative AI to plan for multiple potential futures, equipping you to handle various situations. You learn to identify constants in your business, like revenue goals, and how these can guide your planning p...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer. Join our weekly #email newsletter: https://www.trustinsig...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively.  Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and drivi...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing in uncertain times. You'll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift.  Explore the importance of ba...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the new RAPPEL framework for AI prompting, designed to simplify and improve your interactions with AI. Discover why priming the model is crucial for accurate results and how this framework helps you avoid common pitfalls. Learn how RAPPEL streamlines the process of creating effective prompts and how to use it t...

In this week's In-Ear Insights, the TrustInsights.ai podcast, Katie and Chris discuss data protection, AI, and privacy. How do you protect your data and client/customer data when using AI tools like ChatGPT? Learn the two major protection classes and three levels of data protection in this episode. Tune in to find out more! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience.  You'll discover how to use AI to select the most relevant sessions based on yo...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for strategic planning. You will learn how to leverage AI to translate data into actionable insights, overcoming the common struggle of understanding what to *do* with your marketing data.  You'll discover how to use AI to identify the "why" behind your marketing results, going beyond simple...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for creatin...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the implementation of Responsible AI in your business. Learn how to align AI with your company values, establish accountability, ensure fairness in AI outputs, and maintain transparency in your AI practices. By understanding these elements, you can unlock the true potential of AI while avoiding potential pitfal...