How to Grow a CMO

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.   Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles.  Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your res...

On this episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of Kinaxis, Margaret Franco .  Margaret has a wealth of marketing and product management expertise from her career in the technology industry, having occupied executive global roles at the likes of Dell, Finastra and AMD. She has recently taken up a new role as CMO at Kinaxis, specialists in supply chain man...

On this new episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of OneTrust, Lisa Campbell .   Lisa has 25 years of experience in the software industry. Her success spans across Fortune 500 companies and startups, where she's collaborated with various leadership teams to revamp brands, introduce innovative products and pioneer new business models. Prior to joining OneTrust, Li...

On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno . Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour an...

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable. We discuss: Why the CMO role is not all about Marketing How to transform an organisation whilst honouring the past Which areas of Marketing need their myths d...

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category.  We discuss: How marketers use technology in a way that sellers don’t How challenges can help shape a leader Influences past roles have...

Dipti Kachru is CMO at Broadridge. Dipti’s marketing career has specialised in financial services,  including wealth management, banking and asset management, having held senior positions at Chase Bank, JP Morgan and Oppenheimer Funds.  Broadridge is a global fintech leader with $5 billion in revenues. They help clients capitalise on what’s next with communications, technology, data and...

Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform. Mandy has 25 years of experience driving growth and innovation strategies across the cloud and software markets and building high-performing organisations.  Before Nutanix, Mandy was CMO at Boomi, planning and executing the company's global go-to-market, brand presence, product marketing and deman...

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally.  Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales.  He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences. W...

John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle.  John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands. We discuss: Mar...

Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way. Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020. We discuss: The role of marketing and how it is used at Inde...

Gabriela Henault is a first-time CMO at AlphaSights, the global leader in knowledge on-demand. Gabriela is currently responsible for building up the global marketing function.  Before her role at AlphaSights, she spent 13 years at Prophet, where she managed the Brand & Activation practice in EMEA, led global client engagements and business development efforts and served on the European Le...

Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation  She is responsible for Intel’s exciting marketing activations across Canada, the United States, and Latin America. She leads a group of 70+ marketers across consumer, commercial, and gaming segments as well as enterprise and data centre marketing. Carolyn has over 20 years of experienc...

Rachel Fairley is the Global Vice President of Brand Marketing at Hewlett Packard Enterprise (HPE). Rachel is leading the repositioning of the HPE brand to be the Edge-to-cloud leader, delivering a data-driven strategy to drive from brand to revenue. For over 20 years, Rachel has led marketing at several well-known B2B brands and agencies such as Landor, Sage, Oracle and now HPE.  Additionall...

Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business.  Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey. We discuss: The r...

Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands. Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue.  Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for i...

Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller. Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation. Panasonic Connect is a B2B company offering device hardware, software, and professional s...

Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions.  She has over two decades in the technology industry, from start-ups to mid-sized IT firms, large MNCs and Indian IT giants like Tech Mahindra, Wipro and Oracle. We discuss: The role of marketing at Cyient today How technology has transformed...

David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals.  The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programm...

Leslie Henthorne is the SVP of corporate marketing at Twilio. She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021.  Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 coun...

Catriona Walkerden is the Vice President of Global Marketing at Logicalis, a leading digital transformation enabler and Cloud Managed Services Provider.  Catriona has had an impressive career in technology that spans over two decades, serving innovative IT brands like Cisco, Oracle, Sybase, Whispir, Optus and now Logicalis. She is also passionate about elevating women in IT to reach thei...

Becca Toth is VP of Marketing at Hyland. She has had a rich career in enterprise software. Her skill set includes building high-performing teams, Global marketing strategy, Demand generation and business planning. Hyland is a leading content services provider that enables thousands of organisations to deliver better experiences to the people they serve. We discuss: The most beneficial leadership p...

Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to co-marketing, channels and digital Campaigns. Ciricia has a powerful combination of strong technical knowledge and exceptional marketing expertise from cloud to edge, 5G to AI, as well as big and complex ideas.  Before Ericsson, Ciricia held sen...

Carol Howley is the Global Marketing Director at Canonical.  She has had a 15-year career in the digital and technology space for established businesses and start-ups specialising in operational strategy, developing people, building teams, marketing, communications, and branding.  We discuss: What she learned leading growth for the scale-up Skyscanner  How she builds high performing...

Emma Roffey is the VP of Marketing for EMEA at Cisco.  She started her career in IT Publishing, she left publishing in 2000, having won IT Publisher of the Year for the launch of the weekly newspaper, IT Week. Emma has a string of impressive achievements and is known for her creativity, energy and passion. Her personal mantra is 'fit body, fit mind'. We discuss: What she learned growing up in...