Hooked -- Nir Eyal

A behavioral psychology framework stating that Behavior occurs when Motivation, Ability, and a Trigger are present at the same moment.

The Action phase is the simplest behavior in anticipation of a reward, following a user trigger. It is the pivot point in the Hook Model where potential habit formation hinges upon the user taking action.

Triggers activate behavior and are categorized as either external (sensory cues in the environment) or internal (psychological states or emotions).

Triggers are cues that prompt users to take action, kicking off the process of habit formation. They are the initial catalyst in the Hook Model, coming in two main forms: external and internal.

An introduction to the Habit Zone as a conceptual model plotting frequency of behavior against perceived utility to determine a product’s habit-forming potential.

A detailed look at why habit formation in customers is a driver of sustainable competitive advantage and value in many industries.

An exploration of what habits are, how they work in the brain, and why ingrained behaviors shape a large part of human action and business outcomes.